The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“youtube”’

Video

Our MD Fady Ramzy on IT Show talking about Web 3.0 & HTML5 [arabic]

Social Media, the tool to solving Tourism Crisis in Egypt

Last week, in a cozy meeting room in an awesome small villa, in Nasr City, the luxurious Hotels’ Group Team got our E-marketing Workshop.

Over the past year, thanks to the 25 Jan. revolution, the importance of Social Media Networks and their role in Marketing has been highly recognized. So, the professional Egyptian corporates and their elegant clientele began to accept the idea of “Professional Marketing Campaigns” over social media networks.

On the other hand, after the revolution, Tourism in Egypt has been harshly affected, especially due to the spread in the perception of danger and insecurity that propagated in foreign News Coverage. Therefore, a twist in that impression wanted to be targeted. Social Media is considered to be the most suitable Marketing tool, applicable in such case; not only for its global reach, but also for the true engagement with customers.

Savoy management quickly recognized the key to New-Generation Marketing and the necessity for utilization of Social Media to serve Savoy’s Marketing objectives and contacted Interact for a professional E-marketing Training Workshop to be given to its marketing Team to maintain its international standard.

Savoy Hotels Group, the holding company of Royal Savoy, Savoy Sharm El-Sheikh, Savoy Club, Sierra and Soho Square, the 2011 World’s Leading Dive Resort according to World Travel Awards and the Middle East’s Top Relaxation/Spa Resort according to tripadvisor.

The Workshop started with a day of E-marketing concepts and strategies. Then, a day focusing on Savoy’s online identity in terms of the website and social networks to analyze the current situation and set the required goals. This day was also devoted to practical training on each social network on its own; especially facebook & twitter.

Lastly, a session about E-mail marketing, followed by case studies for hotels that utilized E-marketing in their business and that boomed their sales. Finally, we had a contest and the winner, Nevine Adel (@Floofella) was handed an Interact gift and all participants were handed their training certificates.

This workshop got a very positive feedback specially over the #SharmOnline Hashtag that the team created and managed to interact on it themselves. That’s really FUN!!!

Entrepreneurship is not difficult as long as you are able to meet your challenges!

In a casual setting at Innoventures’ Office, we had our first and long awaited meetup for Egypt Startups, technology entrepreneurs (anybody with vision or product for web or mobile), online experts, gurus as well as entrepreneurship supporters like mentors & consultants to discuss the current entrepreneurial challenges in Egypt that slows down entrepreneurial inventions.

Therefore, to meet your challenges event started with successful entrepreneurial cases through inspirational mini-speeches by 3 entrepreneurs who managed their way through those challenges. Those mentors were Abdellatif Olama, CEO of Dear’n’Deal, Abdelrahman Wahba, CEO of Iqraaly and Hady Ahmed, CEO of Tabshoura that are three successful businesses in the Egyptian market that started with an entrepreneurial initiativve.Then, we had a group game for identifying the challenges, announced a mini-contest of “Meetup tweetmaster” and finally had Q&A session with open discussion.

Every small Business meets some obstacles at their Baby-phase, where you are now. That’s not because you lack experience but may be because you miss the know-how. Sometimes you waste your time trying start the whole business from scratch while you can save your time, energy, resources and creativity to adding10% to a 90% that already exists out there. This 90/10 rule was explained by Olama who said that the asset is where you end not where you start. So, one can borrow 90% from an already-existing idea and add to it his/her 10% that take already to a completely different level.

Peer and family pressures telling you, “you are young, you can’t do it”, shan’t be listened to. For, Hady all surrounders weren’t supportive but weren’t believing his young age, 21 years, can do him any help. However, he didn’t give attention to that and established his successful “Tabshoura”, middle-man market linking designers to designers’ hiring agencies.

The main 5 challenges discussed were the funding, business planning, marketing activities, sales management, and lack of resources. To reach a fair focus for the meetup, a game was run to indicate the main common challenge that met the majority of Startups. The game was as follows; 5 boards were hung on the wall with a challenge written on each, sticky notes were distributed on participants to stick their problem to the problem-related challenge.  The conclusion was that funding and business planning contributed to the majority of challenges.

To guarantee broader reach of coach-needy entrepreneurs, the meetup was also live streamed and live tweeted by Interact, attendees and online followers, who asked questions and interact shared their questions within the meetup and tweeted them back the answers. By the end of the meetup, we announced 3 winners for our mini-contest “Meetup Tweetmaster”, who won an exclusive training session for entrepreneurial skills. To gain more benefit and broader vision over entrepreneurs in Egypt, you can see the event’s pictures and watch interviews with the speakers.

When traffic gets under control!

Now, it’s easy to monitor and analyze the whole online ecosystem for the digital identity for a topic, product, brand or company or may be also our client, his competitors and his services importance and mentions through our Social Media Monitoring Service.

The monitoring covers several online channels including blogs, forums, online review and news websites in addition to social networks such as Facebook, twitter, Flickr, youtube and others.

The method used for analyzing retrieved data follows a path of recording/listening then understanding and analyzing, aimed at judging the effectiveness of the Company communication strategies from both quantitative and qualitative perspectives.

The phases of analysis comprise:

  • Crawling the online space to capture and extract relevant data.
  • A semantic analysis aimed at classifying messages on the basis of previously defined messages (popularity, most discussed subjects, emerging trends).
  • Sentiment Analysis by assigning an appraisal rating (positive/negative/neuter) of the analyzed messages.
  • Data presentation in a useful and meaningful way the disposals certain trends or valuable findings along with our recommendation about best practices to make the best use of those findings.

This service results in a credible supportive report verifying accurately all what has been said online on a subject, product, brand or company. This report acts as a timing SWOT analysis to the client showing it the ranking of its products or services, its edge over its competitors, the USP and mentions of its competitors, general impression about it in the perception of its consumers and what media channel should be used to create a broader reach and achieve higher sales.

Interact Egypt launches Basim kids magazine portal!

Interact Egypt is proud to announce the launch of Basim kids magazine portal www.Basim.com. This portal is the latest addition to the Saudi Research and Marketing Group strategy towards E-publishing and moving strongly and rapidly to the digital world.
This portal acts as the online identity of Basim Magazine as well as a safe social network for Arab kids. It reflects the same existing print identity, on the internet, to provide Basim magazine content in an appealing and eye-catching look and feel to internet users in a rich online presence that is easy to find, reach and share.

This rich online presence also boosts Basim magazine identity & content beside the paper version; it provides many interactive features that take the portal visitors much beyond the one-way paper version. It’s a state-of-the-art graphic design that follows latest usability guidelines and trends in order to deliver to the online readers the best user-friendly experience, especially for kids.

The portal also offers interesting social networking features whereby kids can subscribe to become members on the portal as Basim fans. Kids can start also visit the profiles of other fans and add them as friends to start building their own social network over Basim portal. This is done under full supervision of admins who moderates kids’ uploaded images and posted texts ensuring all their community is safe and interesting to them.

Then comes the developed flash games, with the idea of collecting “user points” through many activities on the portal including playing games and achieving higher scores. Points can be exchanged later with gifts offered by Basim like annual subscriptions..etc

The web portal makes use of the cutting edge technologies of the Web 3.0 while providing an easy way to organize and manage next generation multimedia contents with the ability to create on-the-fly new publishing interfaces and dedicated data feeds for content syndication.

Turn-key web video production services!

Interact Egypt, as a regional leader in online media and e-marketing, recently launched its latest services for end-to-end video productions targeted for the web and specifically YouTube. This service includes Pre-production, production and post-production services and also video management and promotion over YouTube.

This new service is now launched by Interact Egypt jointly with Basim Animation Studios to open new areas of E-marketing. Basim Animation Studios is a production house that provides different Media production services with special focus on Arabic content.

Web video production extends Interact’s offerings in E-Marketing through developing characters and animating them in video productions that can be a powerful tool for marketing, branding, advertising as well as education. Check behind the scenes of an actual video production.

Tag Cloud

%d bloggers like this: