The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“Technology Twitter Chat”’

Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

chart-by-smart-insight

Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

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Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

big-data

  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

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Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

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The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!

نصائح الخبراء عن الترويج والتسويق الذاتي على الانترنت و الشبكات الاجتماعية

Personal branding is about standing out and differentiating yourself, discovering the best of you (your core identity)

We are glad to feature in this blog post a brief about what is Personal Branding and how to master it (الترويج الذاتي)

Twitter chat arabic design

تشرفنا هذا الشهر باستضافه خالد الأحمد – مستشار و مدرب وسائل الاعلام الاجتماعية فى حوارنا الشهرى على تويتر و قدم خالد الأحمد مجموعه من النصائح القيمه عن الترويج الذاتى على الانترنت حول ما هو الترويج الذاتى، اهميته و اهم الادوات اللازمة للترويج الذاتى باحترافيه على الانترنت و قد تفاعل معنا العديد ممكن شاركونا الحوار و خلال اقل من ساعه اصبحت  #الترويج_الذاتي

Trending in Jordan

trending hashtag 2Trending hashtag

و قد قمنا بتجميع اهم النقاط  و النصائح التى طرحت فى هذا الحوار المثمر

اولا: عن الترويج الذاتى تعريفه و اهميته

أفضل تعريف لمصطلح ال

Personal Branding

  هوالترويج الذاتي : الترويج الذاتي للوصول لمرتبة الخبير في مجال معين و هو بالطبع يتطلب جهد كبير لأنتاج محتوى قيم باستمرار و مساعده الغير فى مجال عملك

ثانيا: عن الخطوات الاساسيه لتكوين استراتيجيه ناجحه للترويج الذاتي

 تواجد بشكل جيد ومتفاعل على المنصات الاجتماعية لتتصدر نتائج البحث عنك

ارصد كلمات لها صلة ب ( اسمك ) لتعرف من يتحدث او يبحث عنك أو عن خدماتك

ارصد كلمات لها صلة ب ( مجال العمل ) لتكون على علم بكل ما هو جديد في مجال عملك

ارصد كلمات لها صلة ب ( المنافسون ) لتتعلم من قصص نجاحهم أو تتفادى أخطائهم

ثالثا: عن اهم النصائح للترويج الذاتي باحترافيه على شبكات التواصل الاجتماعيه

تكوين مجتمعات رقمية عن طريق بناء علاقات جيدة مع أفراد المجتمع على منصات الإعلام الاجتماعي هي الطريقة الحديثة للترويج الذاتي

الآن يمكنك إعادة كتابة قصة حياتك في العالم الافتراضي مهما كانت التحديات التي مررت بها

مراحل الترويج الذاتي

Personal-Branding-logo

تعرف على شغفك وركز عليه

ساعد الناس بدون مقابل

تحدث وتعامل بشكل شخصي وودي وشارك بمحتوى إيجابي بناء

تواجد بشكل فعال على الشبكات الاجتماعية

شارك بأسلوب قصصي مشوق

كن اجتماعيا في العالم الحقيقي والافتراضي

حاول نشرمقالات جديدة ومفيدة في مجالك للجمهور وساعد وجاوب أي أسئلة عن الموضوع

تأكيدا على ما سبق و تلخيصا له يجب التركيز على محتوى عالى الجودة، و الأخذ فى الاعتبار انك تتحكم بفكره الناس عنك من خلال ما تشاركه ، مساعدة الغير فى مجال تخصصك حتى تكون مرجع لهم و لغيرهم و ايضا التفاعل معاهم و الرد على محتواهم لخلق مشاركات فعالة و التركيز دائما على الاستمراريه و ضرورة تخصيص وقت فى اليوم للقراءه و الاطلاع على الجديد فى مجال تخصصك

رابعا: اهم المنصات التي تساعد على الترويج الذاتي

يجب توحيد الصورة الشخصية و تعريف شخصك فى البايو فى كافه المواقع الاجتماعيه التأثير هنا يكون اقوى و افضل

كبدايه ناجحه للترويج الذاتي ابدأ ب

  Linkedin

لينكدان من أهم أدوات الترويج الشخصي في سوق العمل تستطيع من خلاله أن تعرض خبراتك وكل شيء عنك في شكل إحترافي مُتاح لكل الناس و كل ما زادت قدرتك علي إستخدامة بإحترافية وعرض خبراتك ومهاراتك ستزيد فرصتك في التميز وسط سوق العمل وفي مجالك

Twitter

من خلال التواجد على التويتر يمكنك التواصل مع

المشاهير | السياسيين | أصحاب فكر | صناع قرار

Personal Blog

ان المدونه هى موقعك الشخصي و عالمك الخاص الذي من خلاله تعرض  تجاربك و خبراتك و أرائك الفكرية و العمليه بحرية فأحرص على أن تقدم محتوى جيد و مميز وذلك بتحديث مدونتك بالمقالات بصورة منتظمه ومميزة فذلك يساعدك على  وضع بصمتك في عالم الانترنت و أن تكون مرجعا و من خلال مدونتك تستطيع بناء علاقات اعمق مع الزوار من خلال الرد عليهم ومتابعتهم و التواصل معهم

كما ان تحديثها باستمرار وانتظام وان كان يأخذ وقتا وجهدا إلا أنه يعود بتأثير ايجابي باظهارك كخبير فى مجاله و مصدر موثوق للمعلومات

و قد عرضنا من قبل كيفيه انشاء المدونات و اهميتها واستراتيجيه التسويق للمدونه يمكنك قرائتها هنا

و باقى المنصات تكون حسب طبيعه عملك او شغفك فمثلا

Pinterest and Instagram اذا كان طبيعه عملك او شغفك مرئيه تعتمد على الصور

خامسا: أهم الأدوات التي تساعدنا ب الترويج الذاتي

top-15-online-tools

بعض أدوات الرصد

Google Alerts

Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user’s search term

Topsy

Topsy Social Media Analytics allow you to search by time & place, set alerts, and analyze sentiment for every tweet ever made

Social Mention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, etc

بعض أدوات البحث عن محتوى جديد

BuzzSumo

BuzzSumo gives you insight into what content is working, and the influencers amplifying it

Scoopit

Soopit for content curation, Branding and Authority Building

AllTop

Alltop All the top headlines from popular topics around the web

أدوات فعالة

Bitly

Bitly is a URL shortening service it’s a link management platform helps the world’s leading brands deliver and measure their efforts across all marketing channels. Through the power of the link

 تقصير الرابط

 تقرير تحليلي عن الأشخاص الذين ضغطوا على الرابط

 امكانية منح الرابط القصير اسم مميز

أدوات التحليل و القياس

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100

و قد قمنا بتجميع أهم النقاط التى طرحت فى الحوار هنا
  كل شهر نناقش مواضيع مهمه و نرحب بجميع الاقتراحات لمناقشه ما يهمكم معرفته تابعونا على هاشتاج
#IOTTT

 

Egypt entrepreneurs foster innovation during Global Entrepreneurship Week!

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth and expand human welfare.

During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.

GEW

Celebrating Global Entrepreneurship Week in Egypt:

With over 150 countries participating and celebrating the Global entrepreneurship week in all its form; GEWEgypt with the great support of MCSBE team the GEW Egypt kicked off  from 16 to 23 November with over 120 activities.

GEW Egypt at the Greek Campus
GEW Egypt at the Greek Campus

The opening ceremony started on Sunday 16th November 2014 at The GrEEK Campus, Down Town, Cairo with lots of interesting activities taking place during the week by MCSBE and as well by strategic partners ILO and EJB. the event is sponsored by Vodafone, Organizing Partners include Nahdet El Mahroosa, MC Egypt, Ice Cairo, VC4Africa, Cairo University, Nile University, AUC, BUE, Arab Academy for Science & Technology and Maritime Transport, AWTAD, Injaz, Innoventures, US Embassy, Phai, Maan,  and many others. – Read more here

One of the Remarkable events that took place on November 19th & 20 is Cairo Innovates organized by the Academy of Scientific Research and Technology in cooperation with Nahdet El Mahroussa: a 2 day event transforming The GrEEK Campus in Tahrir Square into a science hub!

The Opening Ceremony was attended by Minister of Scientific Research Sherif Hamad, former Prime Minister Essam Sharaf and the former Minister of Higher Education Amr Ezzat Salama and director of Nahdel El Mahroussa Loay El Shawarby, As well as heads of research centers and institutes and universities and a number of business owners and representatives of civil society organizations

Cairo Innovates Opening

Cairo Innovates Opening

A Sciene Hub at the Greek Campus by Cairo Innovates

Cairo Innovates A Science Hub at the Greek Campus

Cairo Innovates is an event gathering that brings together all regional R&D stakeholders in one place — the pipeline of innovators and scientists who are Egyptianising technology and building the Egyptian economy and the mentors, accelerators, incubators, investors and crowd-funding platforms that can empower and drive their innovation.

Cairo Innovates at The Greek Campus

The Greek Campus fully packed with Innovators

 The aim is to create a buzz for science and encourage its local growth. For the first time, Egyptian scientists and innovators will take over the GrEEK Campus — we want their excitement to become contagious! says Cairo Innovates

Also an Employment fair for Startups by Injaz Egypt giving the opportunity to youth and startups to explore all Employment opportunities available in the market.

 Injaz Egypt Employment FairInjaz Egypt Employment Fair

Bottom Line

Egypt Has great potential  for entrepreneurship to serve as a dynamic force in a New Egypt as well improving the state of the national economy in Egypt and start-ups have good growth potential

Proudly there’s great organizations in Egypt supporting and empowering the new generations, the Entrepreneurs and Startups through different options  incubation, extensive mentorship and funds such as Startup Mena, Masrdotbokra, Injaz Egypt, Endeavor Egypt, Flat 6 Labs, Nahdet El Mahrousa , AUC School of Business, Startup weekend, and lots More

We as InsideOut Today always proud to  be part of the community and supporting the Startups we also participated  last month at RiseUp Egypt Summit (Riseup summit is Egypt’s largest entrepreneurship summit to be held for the 2nd year) and we provided lots of interesting activities at the Summit check it here

We also hold a public chat over twitter Every other Thursday at 1 PM (Cairo – Egypt – Local Time) for one hour using the hashtag #IOTTT to discuss latest topics & trends related to business & technology, this month we are talking about Online Video Marketing!

And gladly we will host a special Twitter chat on the Occasion of the GEW on Sunday 23 November at 12 Noon to Discuss Egypt entrepreneurs foster innovation during GEW!

SUNDAY TWITTER CHAT

Get Involved and Join #IOTTT twitter chat we value your opinion!

Here’s how:

  • Follow @insideout_today
  • Click here to view and follow the feed directly on Twitter.
  • Add the hashtag #IOTTT to each of your tweets and begin each response by noting which question you’re answering (“A1:” to answer question 1, for example) So everybody can follow along

And here is snap from #IOTTT past twitter chats

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