The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘streaming media’

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

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A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

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“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

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And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

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Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

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5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

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And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

Traditional Media has no option but to Switch to Online Video Platforms to Sustain its Revenue!

Broadcasters, cable television networks and Traditional Media need nowadays to survive the emergence of online streaming should switch to Online Video Platforms as viewers are spending more time watching digital video than ever before as per all latest studies and statistics

And here in the below infographic we have collected some important data that should be considered due to the big shift in consumer behavior:

Online video VS TV infographic amended

So What’s Important:

Content delivery networks will carry over half of Internet traffic by 2019. Globally, Sixty-two percent of all Internet traffic will cross content delivery networks by 2019 globally, up from 39 percent in 2014.

So It is important for the online video industry to convert non–users of online video platforms into users

How to Build a more Valuable and Sustainable Business?

Well there are several popular business models for online video where content owners and video producers can make business out of their investments in video productions. For sure this opens the everlasting debate where to upload my videos, shall I upload them to social networks like YouTube, Vimeo, Dailymotion or shall I invest in online video platforms, like HelixWare or others.

And the ideal answer would be YouTube and other social networks are ideal if you are using video as a marketing vehicle, which is now crucial and huge. Video marketing is essential these days as we consume more and more video content. Making business out of video over social networks is basically advertising based, so you should take this into consideration.

While on the other side if you decide to invest in your own OVP (Online Video Platform) you can control over your video assets, advertising and also who can access the content and how, in other words you can back full control over your content, and that Is why you need to invest. Fair enough?

digital video

But how can we do business here, over my own OVP? Well the models can be, but not limited to, one (or more) of the following:

The most popular is called SVOD, which stands for Subscription Video On Demand, where basically users pay a monthly fee to access premium video content. International players here include platforms like Netflix, Amazon Prime, etc and on the regional level the popular platforms are Shahid.net, OSN Play and Telly. This can be any type of video, from movies, series, drama, how-to videos and event cooking! We have to admit that we loved working on a project for the cooking academy of SiChef in Italy.

ONLINE VIDEO - STATISTA

Another interesting model is live events especially for sports. Our showcase here is SportTimeTV for example. Moreover, imagine watching live your favorite football match but as soon as you moved away from the TV, your team scored their goal! If you are watching that online, interesting features like time-shifting makes watching live matches a real joy, where you can seek back to watch the goal and then switch back to live streaming! Here the business model can be either advertising or subscription based.

Going digital is not only about watching your favorite videos, its about a whole digitally immersive experience. Another interesting model is the Second Screen apps, where you download an app that gives you the ability to interact, in real-time, with your favorite TV or Radio show. Interesting example here can be a radio station that everyday plays top tracks based on user votes, we developed a cool HTML5 App for 5FM in South Africa for their daily program Beats By Demand, where users can vote for their favorite tracks in real-time and also share these votes over social media as well to boost the buzz around it.

 

Online Video Business for Media Industry in Egypt!

News & media industry in the Middle East needs to evolve as there’s no Mass production specially in Egypt!

The media industry in Egypt is undergoing a heavy, quick and sometimes hectic transformations, especially moving online now. Several reasons are behind this due to cultural, political & economic factors and also due to a new young enthusiastic generation that consume news and content mostly online, especially on social media and from their smart phones!

Egypt Online Content Creators series- March 2016

This meetup is fourth in a row, where we dig deeper in the importance of online content, especially video. This time we are very focused on the media industry in Egypt as we see huge potential if online video is better utilized through dedicated streaming platforms, and content distribution best practices.

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This meetup comes aligned in a series of meetups previously held by Insideout Today, to bring together all the community of online content creators in Egypt, especially video and this time more focusing on the Media industry in Egypt

Lots of interesting sessions took place during the event:

1. Welcome speech by our CEO Fady Ramzy who gave to the attendees a quick introduction about Online content creators meetup series and how InsideOut Today is striving to drive real change in the Online Video Business for Media Industry in Egypt , and he shed the light on the online media scene in the Middle East and how are new opportunities, especially for Video, are now more than ever before!

Fady went through the internet penetration in the Middle East for the year 2016 and the consumer’s behavior online stats and figures.

Fady also explained Streaming platforms & how to configure the platform according to business model

Here is a glimpse of fady’s presentation

And lastly he gave the attendees a brief introduction about Shoof Cairo “it’ s a city story telling application” crafted by InsideOut Today…. it will be our biggest gift to the community as Shoof Cairo definitely will change the way users watch real time videos” currently it’s still in closed Beta version for testing

and finally Fady showcased HelixWare successful customer projects demonstrating how Streaming platforms is a turn key solution for content providers.

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2. Interesting panel discussion took place and during the panel online video for the media industry situation in Egypt was discussed by successful TV anchor and Head of Mass Communication at Misr International University as follows:

a. Head of Mass communication department at Misr International University Dr. Amany Bassiouny talked about the science and management of the ecosystem provided to the MIU students and she stressed that the media industry in Egypt needs to provide a wider range of news such as news documentary” and how important is that for Egypt Cultural and historical heritage

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b. The Energetic and Successful TV Anchor Dina AbdelKarim – TV Anchor in Al Kahera wa Nas TV channel she talked about the Digital news Online distribution “the Smart Distribution” and the obstacles Media Industry is facing

c. And Proudly Baher Esmat – ICANN Vice president was attending the meetup and as usual he gave great insights about the Online Video Production for Media industry in Egypt and he highlighted that there’s no mass production in Egypt

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Fady Asked the attendees Why broadcasters now prefer prefer to go online through streaming platforms while they are FTA??

Everybody agreed on the same points that people prefers “online streaming” because of all the interactivity features that are not available on tradition TV like live interactive streaming, time shifting, Video archiving, Catchup TV & of course TV Ads are boring and non-interactive ”

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The Main points highlighted during the event was:

  • User Generated Content trend will be dominating news industry in the very near future
  • We have to work on switching from being content consumers to be content producers ” content is the heart of effective web presence”
  • Media & news industry in the Middle East needs to develop further towards online presence, as there’s no Mass production specially in Egypt recently
  • Traditional media has no option but to switch to online video platforms to sustain the money.

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great Video content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

Group Picture

It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Egypt Online Content Creators series: Why Video is Crucial for your Business in 2016?

Online Video Content Creators are the new superstars of the online business!

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Online video is now a crucial ingredient of any business, this is a FACT not a forecast anymore. Last year also social networks have heavily adopted video technologies and the online video tech industry has witness many mega acquisitions

InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we are working hard to bring together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business. First meetup was last week focusing on the importance of Online Video content in Egypt, presenting the latest technologies in online video world and finally discussing the different opportunities for this business in Egypt

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Our First Meetup this year “Why Video is Crucial for your business in 2016?”

The meetup took place on February 18th in partnership with Injaz Egypt providing us the meetup space at their office at one of the best Nile view spot in Cairo!

The event was attended by almost 50 persons who are interested in online content from influential bloggers, graphic designers, photographers, online Journalists, videographers, community managers, social media specialists and entrepreneurs.

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Event Highlights:

Welcome speech by our CEO Fady Ramzy who talked about the art & science of Visual storytelling and the latest technology for Online video platforms focusing on how social networks like Facebook & Youtube are fighting for your own video today! Here is a glimpse of fady’s presentation

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Fady highlighted during the event 3 main points:

  1. The state of online video in 2015 and how it indicates the situation for online video business in 2016
  2. How Online video is driving the future of Digital Marketing and It’s impact on immediate SEO Results
  3. Fady stated that traditional media has no option but to switch to online video platforms to sustain its revenues.

And lastly he presented HelixWare online video platform our latest product to support streaming media business inviting the attendees to Try HelixWare for free to listen to their comments and feedback

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Interesting panel discussion took place and during the panel online content creation situation in Egypt was discussed by successful entrepreneurs and online content creators as follows:

Panel Discussion

tarek in panel

The Digital Media Geek Tarek Nasr Managing Director of the Planet talking about the business of Online video creation in Egypt and the top social media platforms used in Egypt to watch videos and he talked briefly about the successful story of enterplanet360 Online web series giving quick advices to startups about how to grow their business through digital media

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The Energetic Ranya Shalaby Business development Manager of Injaz Egypt talking about the new generation of Egyptian entrepreneurs and content startups she saw and how Injaz Egypt is supporting them

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Reham Salem a very dynamic Egyptian TV presenter showcased the best practices for Media entities using Online video in Egypt such as Almasry Alyoum multimedia experience

 

 

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

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It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event.

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

RiseUp15 The World Came to Cairo…A Vibrant Entrepreneurial Ecosystem is Emerging

Rise Up Summit:

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Riseup summit is Egypt’s largest entrepreneurship summit to be held for the 3rd year This year RiseUp15 took place on the 12th & 13th of December 2015 and it’s slogan was the summit’s slogan is “The world is coming to Cairo”it was a great success and it took place this year on at the heart of Cairo “American University Greek Campus, Les Freres Bab El Louk School and Falaki Building located in Tahrir Square” combining business owners and young ideas in one place, to provide opportunities for startups and linking entrepreneurs with investors.

How RiseUp is Flourishing the Middle East startups

#RiseUp15 – The facts and figures

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Event highlights: 

Speakers from Google, Facebook, Uber, Microsoft, Aramex, Techcrunch and many more discussed Egypt and the MENA region’s ecosystem and the prospect of investments in startups.

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Startups showcased their projects, aiming to catch the attention of investors and professionals to attain the funding needed to bring their ideas to life. They had the opportunity to network, discuss and listen to Keynote speakers sharing their success stories also participants had the opportunity to join professional workshops.

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How Startups Drive Local Economy Growth:

Startups are refuelling hundreds of cities worldwide

Small business owners are locals. They live locally, shop locally, and use local resources. They employ local manpower, local freelancers…they come up with more revolutionary technology and innovative ideas

When these startups grew, they will directly impact growth of their cities

Small businesses plays a very important role to develop and boost Local economy in the future

How InsideOut Today was of assistance for RiseUp15

InisdeOut Today at RiseUp

Live Streaming the event to the world:

InsideOut Today proudly provided for the 3rd consecutive year the live streaming service for the RiseUp Summit broadcasting the event to the world over the internet to multiple devices, using our video streaming platform, the HelixWare.

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This year was more challenging to us as the event grew bigger with many tracks and many interesting sessions, workshops, keynote speeches and fireside chats to be live streamed! Thanks to the Riseup team who assisted us in spotting the most important spots to stream. As usual, we have provided one live-streaming portable station that included the capturing devices, encoders, professional services and finally the HelixWare streaming servers over the cloud.

Social Media Monitoring:

General overview

We are also glad that we supported RiseUp team in understanding the traction happening about the event over social media. We provided a full detailed report about the Online Social interaction across multiple networks, before during and after the event. the report included the total number of mentions, location of users and source of traffic, the top influencers, top contributors and top mentioned users, languages used and top hashtags associated with RiseUp15

 Personal Branding Workshop:

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InsideOut Today CEO Fady Ramzy conducted a very interesting workshop about Personal Branding and it was the most booming workshop in Riseup15 which was overbooked with double the number of attendees in other workshops during the two days.The room was packed with very energetic youth eager to learn about Personal Branding.Following the workshop Fady had Side Chats with some of the workshop attendees for sharing Knowledge, opinions and experience and it was a really interesting discussions! Here is the Simple steps how to build your personal brand online 

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Also Gladly this year we had our own booth at #RiseUp15 to showcase our very own product HelixWare Online Video Platform which was a great opportunity to introduce HelixWare to the Mena Region

Here is HelixWare Journey at RiseUp15

 

The Interaction on the hashtag #riseup15 generated a great engagement as people were posting pictures and feedback during and after the event and we collected some of the best advices by those who made it big here and also we collected some lovely pictures from #riseup15 on our flicker account

Was such a great journey to be operating Social and covering the event; we enjoy being part of the community and supporting entrepreneurship in all fields. Looking forward for RiseUp16

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The History of Streaming…What is Streaming?

 

Streaming Basics

streaming basics

The History

streaming historyIn the early 1920s, George O. Squier was granted patents for a system for the transmission and distribution of signals over electrical lines which was the technical basis for what later became Muzak, a technology streaming continuous music to commercial customers without the use of radio.

Attempts to display media on computers date back to the earliest days of computing in the mid-20th century. However, little progress was made for several decades, primarily due to the high cost and limited capabilities of computer hardware. From the late 1980s through the 1990s, consumer-grade personal computers became powerful enough to display various media.

During the late 1990s and early 2000s, Internet users saw:

  • Greater network bandwidths.
  • Increased access to networks, especially the Internet.
  • Use of standard protocols and formats, such as TCP/IP, HTTP, HTML
  • Commercialization of the Internet.

Severe Tire Damage” was the first band to perform live on the Internet. On June 24, 1993, the band was playing a gig at Xerox PARC while elsewhere in the building, scientists were discussing new technology (the Mbone) for broadcasting on the Internet using multicasting. As proof of their technology, the band was broadcast and could be seen live in Australia and elsewhere.

The first symphonic concert on the internet took place at the Paramount Theater in Seattle, Washington on November 10, 1995. The concert was a collaboration between The Seattle Symphony and various guest musicians such as Slash (Guns ‘n Roses, Velvet Revolver), Matt Cameron (Soundgarden, Pearl Jam), and Barrett Martin (Screaming Trees).

When Word Magazine launched in 1995, they featured the first-ever streaming soundtracks on the Internet. Using local downtown musicians

  • The first music stream was “Big Wheel” by Karthik Swaminathan.
  • The second being “When We Were Poor” by Karthik Swaminathan with Marc Ribot and Christine Bard.

What is streaming

what is streaming

Generally speaking, streamed data can be any information/data that is delivered from a server to a host where the data represents information that must be delivered in real time. This could be video, audio, graphics, slide shows, web tours, combinations of these, or any other real time application.

Definition: Streaming media is video or audio content sent in compressed form over the Internet and played immediately, rather than being saved to the hard drive.

Explanation: Streaming or media streaming is a technique for transferring data so that it can be processed as a steady and continuous stream. Streaming technologies are becoming increasingly important with the growth of the Internet because most users do not have fast enough access to download large multimedia files quickly. With streaming, the client browser or plug-in can start displaying the data before the entire file has been transmitted.

With streaming media, a user does not have to wait to download a file to play it. Because the media is sent in a continuous stream of data it can be played as it arrives.

For streaming to work, the client side receiving the data must be able to collect the data and send it as a steady stream to the application that is processing the data and converting it to sound or pictures. This means that if the streaming client receives the data more quickly than required, it needs to save the excess data in a buffer. If the data doesn’t come quickly enough, however, the presentation of the data will not be smooth.

Starting today … Always Startup!

This is the story of our new brand, InsideOut Today!

It has been a very interesting journey since our company was born in 2009, launched by Andrea Volpini who initiated the setup for the company beginning of the year then myself, Fady Ramzy, joined as the country manager in June to start the journey of Interact Egypt bringing online innovations from the European market to Egypt and the Middle East. Interact Egypt, started as the regional office for Interact SpA to strengthen the footprint in Middle East and North Africa, especially in the Telecommunications market. We started building the team and we were (and we still are) very focused to get the best calibers in town in terms of technical skills as well as personal entrepreneurship & enthusiastic spirit! The very first team members were Remon Magdy, the brilliant Service Delivery Manager, Ahmed Atef as support engineer & Jasmine Alladin our energetic online marketer.

Andrea's birthday in Cairo 2009

Celebrating Andrea’s birthday in Cairo 2009, with an exciting gift from the team: A Shisha 🙂

And we moved forward …..

Now we were closer and more local to our Egyptian as well as regional customers in Egypt, Tunis, Algeria and others, even including Pakistan. We started our journey by having all the R&D operations done in Cairo as well as the regional support operations. Lastly was the business development to grow our own regional footprint and it was interesting to expand our customer base to Saudi Arabia, Kuwait, Ghana and others in the MENA region. We were also proud to have a network of worldclass technology partners, like RealNetworks where we launched their Helix 13 platform in 2009 in Cairo in an interesting event inviting partners, customers and telco/media key players. Since then, we have been their regional partner for next generation streaming technologies. We were always committed share our experience to the local community through lots of public events we did as online marketing consultants, also with giant partners like Al-Ahram (in media & publishing sector, check the photo set) and Ministry of Communications & Information Technology (in Government sector, check the photo set), Google (in ICT sector, check the photo sets & session video) and IOETI (In travel & tourism sector, check the photo set) and also Markedu and Afritech (in the sector of online marketing, check the BBC interview and photo-sets: Markedu & Afritech). Based also on our commitment to local startup eco-system, we believe that we did the very first web-seminar about E-marketing for Entrepreneurs in Arabic! http://www.youtube.com/watch?v=DMG9hR_hG20

The Egyptian Revolution

A major milestone for Interact Egypt, as well as the whole Egypt, was the Jan 25th revolution in 2011 where young Egyptian generation wanted to create a new Egypt that’s more dynamic and enthusitic going away from 30 years old stagnant political regiem & scene. This revolution was ignited over social media, and we had to summarize the whole story for those days before, during and after the revolution in a summary slide-deck that went viral and a public photo set. Egypt, written using logos

Andrea makes another entrepreneurial move!

Few months later, as a serial entrepreneur, Andrea decided to make a major entrepreneurial move by moving out of Interact SpA and creating his own startup with David Riccitelli Insideout10 SRL to bring a step forward their own restless dedication towards online innovations, and with special focus on another major passion the semantic web – where the web is about things not strings! It is the next generation web where computers understand the needs of human beings and makes the online journey looking for content and services easier and richer discovering more facts and exposing more values. At this moment, the very first version of our first semantic web product, Wordlift, took place. Wordlift started basically as WordPress Plugin that provides an easy-to-use method to enrich user-created text (a blog post, article or web page) with HTML Microdata, and evolved across different versions to be the tool to help bloggers, publishers & content creators to organize their posts and pages using “concepts” like we do in the real world. Accordingly, Interact Egypt was reborn again, instead of being the regional office for Interact SpA, it was the sister company for the new startup, Insideout10 S.R.L having an amazing team back in Rome including Maurizio Sarlo, Francesco Scavelli and Kim Renberg as first believers of this new path. This move was a major change to our team, where for the first time we had to become a startup ourselves since we were not relying anymore about the Italian mother company. We grew our own footprint unleashing the potential in Africa where we started building online music and online advertising platforms. Moving the the Gulf (GCC) region, where internet speeds were even booming, our streaming platform was the exact solution for Telco operators who wanted to provide streaming services to their customers, starting by Saudi Arabia and Kuwait. Meeting @RealNetworks office in London

Tough times, that generated more success

Moving forward to the next years after the revolution, namely 2012 & 2013, it was challenging & tough time for us due to the overall situation in Egypt. The elections for a new president, was a unique experience that many Egyptians had not witnessed for the previous 30 years, or (if age is less than 30) then it was a first-time experience. We had our contribution here too: Our social media monitoring report about presidential candidates went viral & trending over slideshare and also received the attention of international media like BBC, CNN and Wamda https://twitter.com/slideshare/status/214366046247845890 https://twitter.com/samuelcnn/status/214326101504311296 Back to our core business, Enterprise Content Management Systems (ECMS) and media delivery, the year 2012 was major year for technology advancements on both fronts. In digital media, the new MPEG-DASH (Dynamic Adaptive Streaming over HTTP) technology started to evolve, we witness that clearly during our visit to IBC in Amsterdam, where we celebrated the launch of our second major product (after wordlift) which is then code named HelixCloud. HelixCloud is basically a middleware that provides a management framework and an intuitive Web UI on top of Helix Universal Server to help ISPs, Telco Operators or large enterprises to take control of their streaming platform. This product has changed the way our customers do streaming business. For example in A1, Austria’s leading telco operator providing them with a scalable and robust future TV platform that boosted their revenues through ingesting advertising in video playlists as well as lowering operational costs. It was a busy year though in 2012, between launching new versions of the mobile portal for Tunisiana (our telco customer in Tunisia), Augmented Reality for Enel (energy customer in Italy), upgrading the streaming platform of FastTelco (Telco customer in Kuwait), boosting back travel industry in Egypt through events & trainings and also launching social media contest for Savoy Group (travel customer in Egypt, a leading hotel complex in Sharm el Sheikh). Good news also was that, again our products like wordlift were getting media attention. This is also beside lots of work also on the Italian side, summarized in the next leaderboard video. http://www.youtube.com/watch?v=eOyW8LrK_Dc

The Group

Moving forward in 2013, the new spin-off called Redlink became finally a reality, providing semantic technologies to news & media, and changing the way computers work for people! This was the year of linked open data for us, where we started heavily focusing on these technologies and providing it to our customers like the linked open data for Enel project, and other projects across Europe as well. The InsideOut Group now started to taking shape between the three companies, with a startup spirit! Having said so, back to Cairo, the major trend was the uprising tech startup eco-system that was really booming, with lots momentum going on, and we were actively there on several fronts like providing guidance to Entrepreneurs, speaking at and supporting events like Riseup Summit , launching Egypt’s first Augmented Reality meetup, and lots more. Although political scene was quite tough in Egypt those days, we managed to deliver our best quality of services and also expanded our services and footprint to South Africa, crafting a solution for democratizing the radio programing there! Rise Up Egypt Summit Another major milestone for 2013, towards end of year, was the start of MICO (Media in Context) project, a European Union part-funded research project to provide cross-media analysis solutions for online multimedia producers. The 3 companies of the group are working harmonically on that project while our role, here in Cairo, is providing interesting use cases for this research project.

InsideOut Today!

Finally today, in July 2014, we are proud to make this long awaited announcement of our rebranding where our new brand is InsideOut Today. It is a new concept more than a brand, it is dynamic, open and community driven! Even our new logo is an open source algorithm that you can play with it yourself! Our team is growing, not only more geeks, but in several fronts also boosting every day our energy and focus. We work hard and play also hard 🙂 !

Iftar party 2014

InsideOut Today team at the Iftar party, Ramadan (July) 2014.

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