The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘SOcial media’

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

IMG_6572

A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

helixware

“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

meetup

And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

IMG_6708

Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

IMG_6867

5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

afef 1

And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

Video, Advertising and Social Media the Magical Trio for Online Business!

The clock is ticking fast the world of digital is transforming at the glimpse of an eye!

The biggest trend in digital right now is video…Online video advertising to grow to nearly $10 billion this year:

Video Spending 2

Digital video advertising will drive nearly $10 billion in ad spend this year. This is a remarkable 28% increase over 2015, making video digital’s fastest-growing ad format. It remains the gold standard for many brand advertisers that have relied on television for years. As audiences and devices digitize, The demand for video on all screens is quickly multiplying

Today’s digital publisher can turn a single video into a scalable marketing asset that serves across TV and various owned and unowned digital channels.”

facebook dominates

Sources:

mixpo report “The State of Digital Advertising for publishers”

2016 IAB Video Ad spend study

Video, Advertising and Social Media the Magical Trio for Online Business!

With all recent reports highlighting the ongoing growth of Digital Video and the increasing share of Ad spending and as we see this year the integration between social networks, video and advertising is very clear.

All social networks are extremely focused on two aspects advertising (simply this is where the money is) including Facebook ads, Instagram ads, twitter ads, etc and the second aspect is video with the big fight between them as well (Youtube vs Facebook videos, etc)

so we decided to dedicate our upcoming meetup to deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online, especially what was booming in Ramadan this year!

This meetup in 6th in a row of our “Online Content Creators meetup series” that we have started earlier in 2015 focusing on online content especially video.

meetup august option 4

Join #OCCEgypt meetup on August 1st at the greek campus, register your seat here

Be part of our Online content Creators Meetup community Learn, share knowledge and network with like-minded pears

Ramadan Social Media Behavior

Ramadan is a great opportunity to attract more customers because of the huge increase in social media usage we consistently see during Ramadan specially Twitter!

One of the hottest topics discussed on Social Media each Ramadan is TV commercials, TV series, TV shows and good initiatives

We had a set of interesting activities to monitor Social Media Behavior and discussions during the month of Ramadan as follows:

1. As Telecom is Egypt’s #1 influencer industry online and offline so we worked on monitoring the advertisements of the 3 Big Telecom companies “Vodafone, Etisalat and Orange” to see who won Ramadan 2016 Media Race over social media? 

Ramadan Infographic 2

2. We worked on collecting the top trending hashtags to monitor what people are discussing on social media during the first 15 days of Ramadan 

What topics do people discuss most during Ramadan? 

 

3. And Continuing our Series of #IOTTT Twitter Chat we had today a very interesting chat with Lewa AbuKhait – Social Media Strategist discussing Ramadan Social Media Behavior and this is part 2 of the chat as last Ramadan we had a very interesting chat discussing the same topic 

Lewa chat ramadan 2016

And one of the very interesting points highlighted during the #IOTTT Chat that “this year some of the Media entities are switching to their own Online video platforms which is a great step for working towards understanding the consumer behavior online and sustaining their revenue” 

4

Conclusion:

In order to optimise social media best practices for brand engagement during Ramadan,  make your content shareable, engageable, unique and always  work on your offline and online marketing strategy according to the customer needs and always consider that the strategy needs to be adapted to the audience’s changed beahvior during Ramadan

The Effective Marketing Strategy for blogging! Part 2 “infographic”

Blogging is your human Voice…your digital story telling

The blog is all about the journey or the story the blog is about conversation, community and connection the point is to have a strategy so that your blog has a focus, direction, and character that makes sense to your readers and gives structure and purpose to your posts, by making a good strategy you can grow your blog successfully

PLAN…DO…CHECK…ACT

plan-do-check-act

Plan Your Content Before You Write It, planning your blog content ahead of time is the best way to be sure you’ll write and publish regularly, Implement the plan, monitor your performance & analyze how your visitors interact with your content and then act accordingly to improve performance.

After defining last week how to start A Blog….here is the effective strategy for Blogging:

EFFECTIVE MARKETING STRATEGY FOR BLOG - AMENDED INFOGRAPH 2

Use your story to develop a more loyal readership by creating the most compelling blog content you possibly can… here is a very useful article about The art of storytelling how to create a compelling blog post

And here is a previous interesting blog post about the science and art behind travel blogging!

 

Stay tuned next week with part 3 “Why blogging is important for your business”

Aside

Egypt is great, by the people’s passion!

A story about people’s energy & online influence

Egypt is Great, definitely great with it’s highly positive dynamic youth with fresh minds and positive attitude

We witnessed during the last 2 weeks during the advanced career seminar organized by the ECTD at the British University in Egypt “BUE” and delivered by our CM Fady Ramzy and Hesham Shata from Think Marketing Magazine the dynamic young spirit of the Egyptian Youth and their willingness to go the extra mile if they are  directed to the right track.

The Story Behind Egypt is Great:

Fady Ramzy Explaining the Egypt is Great Exercise

Fady Ramzy Explaining the Egypt is Great Exercise

On the last day of the training Fady Ramzy conducted a group exercise he asked the attendees to be divided into groups and to apply all the info learned during the 5 days training by promoting Egypt using the hashtag #egyptisgreat and to think about new innovative ideas.

And the group who will create the best ideas will win a free visit to Interact Egypt office to spend one day with Interact Team to be able to see the daily work life of our developers and to benefit from their experience.

So what happened next:

The dynamic attendees worked really hard on wonderful ideas based on the info consumed for a period of one hour, on different ideas from creating online videos, blog posts and others spreading Egypt’s values to the world and posting it to the hashtag and this hard work was translated into a trending hashtag!!!!!

egypt is great innovative ideas

egypt is great innovative ideas

Also we had also a great chocoholic Day at the Training where most of the attendees were rewarded for their great engagement during the #sm_seminar which motivated people to create higher engagement

And the Lesson Learned after this successful Exercise is:

The Winning Group

The Winning Group

  • Egypt has great talented people who are willing to go the extra mile if they are really motivated and encouraged.

  • Companies should work on integrating individual learning and development into every job description so that the personal growth is required and rewarded
  • Reinforcing Motivation by creating an environment where people are empowered to make change to improve their performance

Proudly there’s great organizations in Egypt supporting and empowering the new generations, the Entrepreneurs and Startups through different options  incubation, extensive mentorship and funds such as Startup Mena, Masrdotbokra, Injaz Egypt, Endeavor Egypt, Flat 6 Labs, Nahdet El Mahrousa , AUC School of Business and lots More

Interact is always proud to  be part of the community and supporting the Startups and we had great pleasure attending and supporting last week the Mentors award 2014 event organized by Injaz Egypt, Endeavor Egypt and AUC school of Business to recognizing outstanding mentors in the workplace and community and we had the pleasure collecting a nice photo set of the event

Mentors Awards 2014

Mentors Awards 2014

Also there’s great initiatives continuously taken to promote and support Egypt Tourism such as for the love of Egypt it’s an initiative by the Egyptian Ministry of Tourism in association with AIESEC Egypt to invite everyone around the world to visit Egypt.

The conclusion:

As We live in a digital world  where information can be communicated rapidly and efficiently and transforming all facets of our society. so let’s Raise the slogan of #Egyptisgreat and we work hard each from his place to continuously promote Egypt great values and resources spreading it to the World. 

“Motivation, Creativity and enthusiasm is more important than knowledge..Knowledge without practice is useless…Egypt is Great and will definitely be greater with the power of it’s dynamic youth

#sm_seminar Group photo

#sm_seminar Group photo

  And here is the set of pictures for the #sm_seminar great Journey 

Online marketing awareness in Egypt

Do we have good knowledge about it?!

Although ancient Egypt was the first in history to do outdoor advertising where Egyptians carved on walls, and also although the modern Egypt was the 2nd most addictive country on Facebook after the revolution, but ….. still we do not many interesting cases of utilizing online marketing channels in different business aspects. The main issue here is the lack of professional training & education for business professionals on how to use E-marketing, where everyone just thinks a daily Facebook post on the brand’s fan page saying “good morning” will do the job!

Here we found our responsibility to enter that scene and we, as Interact Egypt, participated in lots of educational events about online marketing where our country manager Fady Ramzy was speaker there, like Social media for travel (Alexandria 2013) , Social Media day Egypt (Alexandria 2013), E-marketing for entrepreneurs (Cairo 2012) and many other events also abroad including Kuwait and Kenya.

Sneak peek  of the E-marketing seminar at the BUE (Part 1)

10259797_677778745612591_920278089590513289_nFinally, last weekend, we joined Egyptian Council of Training and Development the ECTD At One of the greatest Universities in Egypt, the British University (BUE) in giving a 5 days seminar about E-marketing and social media. Seminar speakers were Fady Ramzy and Hesham Shata Strategic Business Development of Think Marketing Magazine

The Training Course is first of it’s kind to take place in Egypt as it’s an intensive online marketing Course for 5 day!

The Training dates and topics:

  • Day 1 (25/04/2014): Introduction to Online Identity
  • Day 2 (26/04/2014): Social Media for Business
  • Day 3 (01/05/2014): Beyond social networks (to be delivered)
  • Day 4 (02/05/2014): The art and science behind online influence (to be delivered)
  • Day 5 (03/05/2014): The Mobile Era and Group exercise (to be delivered)

so Let’s dig into more details about what happened in day 1 and 2

Day 1: The Online Identity

Fady explained the basics to establish a professional  online identity:me

  • Understanding your customer language
  • Some wrong practices for digital marketing in Egypt
  • The concept of online identity and the different digital marketing channels
  • The three pillar of digital marketing
  • A final conclusion

And the major advices highlighted during day one:

  • Unify your online Identity: You Can’t succeed online without building a proper unified online identity with a proper planning
  • Content is King: Plan your content and always choose the right type of content according to the type of your business and the customers and fans needs
  • Engagement is King Kong: No Engagement without listening and no listening without engagement
  • Call to action: always close your content with a call to action to spread your content and generate sales lead and the most important it will enable you to measure how effective is your content
  • Plan, Do, Check, Act! it’s your ears to understand the customers geography and his needs and also it’s your eyes to measure how effective is your content
  • Monitor competitors activities as it will help you know where are you standing from the market

Here is the online identity presentation by Fady Ramzy. You can check here the first day tweets during the training #sm_seminar

Day 2: Social Media for Businesshesham shata 2nd day

Hesham explained the best practices  for business and he presented some case studies:

  • World most valuable brand: discussing those brands  performance on social media giving the example of apple
  • Case studies for social media best practice: he presented case studies for social media from failure stories like the Egyptian Tourism authority case to top successful stories like Nola cup cake and Coca Cola shaga3 helmak case
  • The Factors that drive people to share content on social media
  • How to handle the The social media crisis and he gave example of McDonalds crisis
  • The Real Time engagement: and the greatest example was the super active attendee @chigoga with her best selfie tweeted on #sm_seminar during the training and the reply of think marketing magazine to her tweethager selfie star

 

 

 

 

 

 

And the major advices Hesham highlighted at Day 2:

  • Do not panic from social media
  • Keep and open mind and be brave enough to engage
  • Target you audience with effective planning

And here is the Social Media for business presentation by Hesham Shata

We had a great pleasure covering socially this interesting seminar live and we are looking forward to cover round 2 next week! Thank you to all attendees for the great engagement and the reviews posted on #sm_seminar

first day attendees in the hall

Finally if you are interested to join more e-marketing and social media courses please register here and we will keep you updated with the upcoming courses details

To More Positive Attitude to More Empowered and Successful Life

How the Power of Positive Attitude Can Change and Improve your Life 

always be postive

Maintaining positive thinking and positive attitude will drive you to success and happiness. It’s easy to say it in words but believe me it’s easier to apply it! Everyone had good days and bad days. The goal should be to have more good days than bad days!

WHY POSITIVE THINKING:

  • Positive Thinking people are HAPPIER 
  • Positive Thinking people are HEALTHIER
  • Positive Thinking people are more SUCCESSFUL 

Keep your THOUGHTS POSITIVE because your thoughts becomes Your ATTITUDE…Your BEHAVIOR…Your HABIT…Your VALUES and Your DESTINY.

Nevine Adel InsideOut Today Online Community Manager  shares today some important tips for a positive work environment!

THE FORMULA OF HOW TO MAINTAIN A POSITIVE WORKING ENVIRONMENT:

WORK HARD

Your workplace is your second home away from home so you should be happy there we spend at work from 8 to 10 hours daily which is more than we spend at our homes So our work = our life So how to have a happier life? 

The answer is simple we have to build a positive working environment we don’t need our companies to do it for us we can simply create it:

A. BEFORE YOU GO TO WORK:

Sunday post

  1. Always wake up a little earlier to finish your daily morning routine without stress (un-stressful mornings = better days)
  2. Flush your negative thoughts and move on
  3. Always have optimistic quotes or sayings on the fridge so it’s your good morning start of the day (everyday a positive quote is like an energy booster)
  4. Get yourself in the right mindset (before you leave your home, talk to yourself. Say something like this to yourself, “I refuse to allow anyone to steal my peace. There’s nothing anybody can say to me today to make me upset.”)
  5. A friendly Good Morning smile since you jump out of your bed..smile to everybody…A smile is a ray of light that shines on your face – A smile is like an inhaler that delivers oxygen to all the body and the bodies around:) 

B. AND NOW YOU ARRIVED TO THE OFFICE:

take a smile

  1. Again give more smiles 🙂  
  2. Be enthusiastic Enthusiasm is infectious. If you’re going to spend eight hours a day at work, why not make it more than just tolerable. Make an effort to smile, laugh, and enjoy your job. If you work to create a more positive attitude in the workplace, others will follow.
  3. A small gesture can be done here ( try to do a random act of kindness) bring your colleagues candies, chocolates etc…(small gestures have big impact)
  4. Create opportunities to have fun like celebrating a colleague birthday or his upcoming wedding

working happy

C. AND NOW YOU WILL START WORKING….THE HARDEST PART OF THE DAY:)

So Let’s Make Today A GOOD DAY and let’s WORK SMART for a better POSITIVE PRODUCTIVE DAY………..Want to have a positive work atmosphere INVENT IT:

  • Manage workloads and priorities…Treat Work as your own Business
  • Identify problems and set goals We can’t change the way we think if we can’t identify the problem.
  • Ensure open communications it works like magic
  • Say “I can” more than “I can’t”…Remember it always can be done
  • Refocus your attention when you feel that you lost your energy relax your mind and push away stress by listening to a nice song or simply take a round in the office and make jokes with some of your colleagues….simply recharge
  • Look for the bright side in every situation…everything can be framed positively
  • Spin your Mind and shake your thoughts:
Negative self-talk Positive spin
I’ve never done it before. It’s an opportunity to learn something.
It’s too complicated. I’ll tackle it from a different angle.
I don’t have the resources. Necessity is the mother of invention.
There’s not enough time. Let’s re-evaluate some priorities.
There’s no way it will work. I can learn to make it work.
It’s too radical a change. Let’s take a chance.
No one communicates with me. I will start the conversation.

 

D. WHAT TO TOTALLY AVOID AT WORK:

  • Personal Problems Leave the “private you” at home and only allow the “professional you” to come to work 
  • Taking things Personally…STOP being dramatic…alternatively Speak up and Let the person know how you are feeling
  • Arguing for the sake of being right…arguing is always pointless

AND NOW SNEAK A PEEK OF INSIDEOUT TODAY WORKING ENVIRONMENT:

 At InsideOut Today we are always keen on creating and maintaining a high performance culture that encourages innovation and creativity.

Lot's of Goodies :)

Lot’s of Goodies 🙂

Nice Celebrations

Nice Celebrations

Interactive communication and Weekly Team Meetings :)

Interactive communication and Weekly Team Meetings 🙂

Celebrating Success :)

Celebrating Success 🙂

We are PROUDLY HAPPY to work at InsideOut Today where all this is combined with a GREAT TEAM and a GREAT MANAGEMENT

 

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