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Posts tagged ‘“semantics annotations”’

Top Digital Marketing trends in 2018!

What 2018 is holding for digital marketers?

This is a very brief guide for the biggest marketing trends we expect to see in 2018.

We have conducted our research from several trusted sources such as smart insight, social media today, wordlift, Entrepreneur, digital marketing magazine UK, Business2community, digital marketing institute, huffingtonpost , forbes, and marketing land

Top Digital Marketing Trends in 2018

Conclusion:

Based on current trends here is the conclusion:

  1. Marketing is likely to become more analytical, marketing is likely to become more analytical, and more focused on digital marketing through organic search, voice and social media. In addition, new content formats like augmented reality and in-car ads will probably go mainstream.
  2. Data is the new oil in SEO: As machines get smarter (or dumber in some cases), marketers need to adjust and from traditional SEO techniques need to move into the realm of digital marketing. From analyzing the correlation between the indexing of your website from Google with your social activity to using machine-learning to prioritize backlinks opportunities the so called “Modern SEO” is all about data. read the full article here “Top SEO Trends in 2018”
  3. The Future is for Machine Learning: With the steady growth of data produced by the Internet of Things (IoT), businesses will be turning to machine learning to process, trend, and analyze the information. Indeed, machine learning AI isn’t just a nice-to-have in 2018; it’s a must-have. It’s the only way companies can make valuable sense of the flow of data
  4. Speed gets bigger and bigger. Having a super fast mobile website in 2018 is not going to be an option but a key technical requirement for SEO. With Google that is about to deploy worldwide its mobile-first index optimizing the user experience on mobile devices is becoming crucial.Remember that already 57% of the web traffic is coming from mobile devices as a recent report from BrightEdge announced a few months ago.
  5. Video dominates: Leading brands invest in live events.Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels. Live streaming is 100 percent accessible for every type of marketer. An excellent way to connect with customers and to express the more human side of a brand.
  6. Artificial Intelligence is changing the face of Seo 

    👉 What happens when Artificial Intelligence meets SEO

Ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

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How Open Data Can Leverage your Content Marketing Efforts

Big Data provides a new paradigm for Data Driven marketing

The amount of content published daily on the web has caused a free flow of information that 1 billion of websites have to compete directly for business, bringing targeted content at lower prices. At the same time web content needs to be highly curated and organized to get online readers’ attention and trust and serve them at the speed they want.

 Data Never sleeps

These numbers are increasing every day, every minute and every second

With all the data generated on the Internet it’s a must  to pay attention to the opportunities that data could bring…

Big Data and Content Marketing Go Together

The adoption of big data should be focused upon delivering measurable business value: from big data to actionable data, by constantly using data and adopting a data-led culture, you may be able to make a significant change for the better in your content marketing efforts

The 5 V s of Big Data

Open data to simplify and democratize the big data

While big data is defined by size, open data is defined by its use. Big data is the term used to describe very large, complex, rapidly-changing data-sets

Open data is accessible public data that people, companies, and organisations can use to launch new ventures, analyse patterns and trends, make data-driven decisions, and solve complex problems

The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.

The Semantic Web isn’t just about putting data on the web. It is about making links, so that a person or machine can explore the web of data.  With linked data, when you have some of it, you can find other related data.

Is your Linked Open Data 5 Star?

Linked data 5 stars

  • Linked data is essential to actually connect the semantic web, having data correctly formatted  can allow you to create valuable insights.
  • Content classification enables content discovery and creates alternatives entry points and routes for contents
  • When using structured content it is easier to find what you’re looking for, as content is organized and linked to other relevant and related content.
  • When you understand your audience in a data-driven way, you then have the tools available to improve services to them.

Open data creates new business models that didn’t exist before Open data puts content in a creative context and links your data to the wider world. learn here about the Linked open data project for Enel Electrified Vehicle charging Network and how it created a new business model

With data fully integrated, and a roadmap in place, brands will definitely benefit from their content marketing

So Where to start?

As Your website is the foundation of your digital presence, the semantic web can be a powerful force for your website’s SEO and user experience. However, to truly harness its potential, you need the right semantic web tools

Adding semantic markup to connect your content to your entities is the basic building block of the semantic web.

we advice you to build your own dataset using WordPress, there are plenty of content management systems out there in the web, but wordpress remains number 1 CMS  

Why use WordPress for your website:

  • WordPress is Compatible With the Web It’s open source
  • WordPress is free and the majority of it’s plugins is free, it has thousands of themes and plugins
  • WordPress is constantly-evolving platform with an enormous community, Wordpress support page has a forum for everything you can think of, from fixing WordPress issues to accessibility concerns
  • It’s also easy to create a website that has a blog without having two different platforms that need to work together.

Learn more about WordPress benefits 

How to Migrate your website to WordPress:

Migrating a website (including the design) over to WordPress is actually easier than you might think you can find here a full guide here on how to migrate your website to wordpress 

And now how to  structure content on WordPress using open data technology such as Wordlift

WordLift, by Insideout group, is a content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.

Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow.

If it is hard to know where to begin we can help you here

Case studies

TaoRoma is the blog of an association whose goal is to promote and introduce martial and taoist arts into our hectic daily life. Using WordLift they have structured the content of their blog, just so that it does what they created it for: showing organized content that would be relevant to readers. While creating and taking care of entities they have built their own encyclopedia. And it works just great!

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