The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘semantic web’

How Open Data Can Leverage your Content Marketing Efforts

Big Data provides a new paradigm for Data Driven marketing

The amount of content published daily on the web has caused a free flow of information that 1 billion of websites have to compete directly for business, bringing targeted content at lower prices. At the same time web content needs to be highly curated and organized to get online readers’ attention and trust and serve them at the speed they want.

 Data Never sleeps

These numbers are increasing every day, every minute and every second

With all the data generated on the Internet it’s a must  to pay attention to the opportunities that data could bring…

Big Data and Content Marketing Go Together

The adoption of big data should be focused upon delivering measurable business value: from big data to actionable data, by constantly using data and adopting a data-led culture, you may be able to make a significant change for the better in your content marketing efforts

The 5 V s of Big Data

Open data to simplify and democratize the big data

While big data is defined by size, open data is defined by its use. Big data is the term used to describe very large, complex, rapidly-changing data-sets

Open data is accessible public data that people, companies, and organisations can use to launch new ventures, analyse patterns and trends, make data-driven decisions, and solve complex problems

The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.

The Semantic Web isn’t just about putting data on the web. It is about making links, so that a person or machine can explore the web of data.  With linked data, when you have some of it, you can find other related data.

Is your Linked Open Data 5 Star?

Linked data 5 stars

  • Linked data is essential to actually connect the semantic web, having data correctly formatted  can allow you to create valuable insights.
  • Content classification enables content discovery and creates alternatives entry points and routes for contents
  • When using structured content it is easier to find what you’re looking for, as content is organized and linked to other relevant and related content.
  • When you understand your audience in a data-driven way, you then have the tools available to improve services to them.

Open data creates new business models that didn’t exist before Open data puts content in a creative context and links your data to the wider world. learn here about the Linked open data project for Enel Electrified Vehicle charging Network and how it created a new business model

With data fully integrated, and a roadmap in place, brands will definitely benefit from their content marketing

So Where to start?

As Your website is the foundation of your digital presence, the semantic web can be a powerful force for your website’s SEO and user experience. However, to truly harness its potential, you need the right semantic web tools

Adding semantic markup to connect your content to your entities is the basic building block of the semantic web.

we advice you to build your own dataset using WordPress, there are plenty of content management systems out there in the web, but wordpress remains number 1 CMS  

Why use WordPress for your website:

  • WordPress is Compatible With the Web It’s open source
  • WordPress is free and the majority of it’s plugins is free, it has thousands of themes and plugins
  • WordPress is constantly-evolving platform with an enormous community, Wordpress support page has a forum for everything you can think of, from fixing WordPress issues to accessibility concerns
  • It’s also easy to create a website that has a blog without having two different platforms that need to work together.

Learn more about WordPress benefits 

How to Migrate your website to WordPress:

Migrating a website (including the design) over to WordPress is actually easier than you might think you can find here a full guide here on how to migrate your website to wordpress 

And now how to  structure content on WordPress using open data technology such as Wordlift

WordLift, by Insideout group, is a content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.

Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow.

If it is hard to know where to begin we can help you here

Case studies

TaoRoma is the blog of an association whose goal is to promote and introduce martial and taoist arts into our hectic daily life. Using WordLift they have structured the content of their blog, just so that it does what they created it for: showing organized content that would be relevant to readers. While creating and taking care of entities they have built their own encyclopedia. And it works just great!

Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

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Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

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Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

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  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

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Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

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The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!

Unlocking the Value of Open Data at RiseUp16

Open data boosting entrepreneurship at RiseUp16:

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We were glad to be present at RiseUp Summit again this year for the 4th time in a row

We always focus on introducing the latest technologies, sharing experiences, knowledge, resources and best practices with the dynamic entrepreneurs and startups for empowering this ecosystem in Egypt and the region.

We had 2 interesting events this Year at RiseUp16

Jointly with Access to Knowledge for development center (AUC School of Business) we conducted a workshop on December 11th introducing to the community “How Open data can boost social entrepreneurship”

How businesses can harness the power of data

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Access to knowledge team started the workshop by introductory remarks on Open data explaining the potential of open data and what it can be used for, giving examples of businesses sharing data, such as Telsa and they presented some case studies such as en2ly showcasing how can Open data improve the transportation sector in Cairo

And they highlighted how businesses can harness the power of data and that open data creates new business models that didn’t exist before

The semantic web is changing the way we use the internet

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Our own Fady Ramzy InsideOut CEO presented to the attendees the following:

  • The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.
  • The types of data on the internet and how to structure the content over the web in terms of open data
  • How content classification enables content discovery and creates alternatives entry points and routes for contents

And Fady highlighted 

  • The key to break the internet is to tell stories and distribute it in an efficient way
  • “Data is the current oil.” If we get data we can create new business models and change the world
  • He presented the Linked open data project for Enel Electrified Vehicle charging Network and here is fady’s presentation  during the workshop
  • He advised attendees to build their own dataset using WordPress as WordPress CMS is still number 1
  • And he explained to attendees how to  structure content on WordPress using open data technology such as Wordlift

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Fady also presented a demo about Wordlift to inspire social entrepreneurs in this untapped area of massive opportunities

What is Wordlift?

wordlift-logoWordLift, by Insideout group, is a content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.

Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow learn more about it here

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The workshop was really interesting and attendees were highly engaged and The hashtag #Opendata went trending during the workshop

Live Streaming Karm Solar annual forum

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Karm Solar launched its Annual Forum as RiseUp’s first satellite event. KarmSolar is a solar technology and integration company that delivers innovative solar solutions to the agricultural, industrial, tourism and business sectors. Since its founding in 2011, KarmSolar has been Egypt’s largest private off-grid solar energy integrator, with exceptional experience in developing its award winning high-capacity solar pumping stations

The Forum featured a series of major announcements, keynote speakers and showcases

We had great pleasure to provide Karm Solar with Live streaming over their Facebook page, which had great impact by putting their online audience at the heart of the event.

 

 

Blending The Digital Video Business with Web 3.0 – Helping Business Grow with Visual Story Telling!

What’s Web 3.0

Web 3.0 is the next step in the evolution of the Internet and Web applications, The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries “Wikipedia”

WEB 3.0

Web 3.0 is changing the way we use the Internet, Computers understand the meaning of what we publish on the Web
Learn about the concept of Web 3.0 and Web 3.0 development here is a full introduction to web 3.0

Why Digital Video Business is important in the Web 3.0 ERA

Now we’re entering Web 3.0 Era, which is mobile, In this Era we should be prepared for the challenges and adapt to the big shift and the tremendous change to save time and improve work quality . The Mobile Web 3.0 has elements that build upon prior eras, but it also has several distinct and different elements from what’s come before.  Some of these distinct elements of the Mobile Web 3.0 era include real-time, ubiquitous (always connected, always with you), location aware, sensors, tailored, smaller screen, and high quality camera and audio.

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How we are Blending the digital Video Business with Web 3.0

Proudly the year 2014 & 2015 was a tech evolutionary years of Our InsideOut Group introducing a new wave of semantic technologies aiming to integrate real-time data through different platforms:

Our semantic Innovative Products:

Wordlift:

Wordlift is a WordPress Plug-in to organize post and pages adding facts, text and media to build beautifully structured web sites.WordLift publishes your content as Linked Open Data following Tim Berners-Lee‘s Linked Data PrinciplesWordLift is a semantic editor for WordPress.

wordlift

WordLift adds semantic annotations and combines information publicly available as linked open data to support the editorial workflow by suggesting relevant information, images and links.

Download Wordlift now and reach your maximum potential audience

HelixWare Online Video Platform:

HelixWare is a robust streaming platform that makes online video publishing easy, turns WordPress into a Video Hosting platform, supports live and makes videos discoverable, searchable, and beautifully organized.

helixware

Helixware is the streaming platform built for live & on-demand streaming. Its customers are online publishers, hosting providers, telco providers, broadcasters & TV stations as well as media startups

Try out HelixWare for Free!

Helping Business Grow with Video:

InsideOut Today has always the commitment to Support the community As part of Our Corporate entrepreneurship Responsibility to support entrepreneurship in all fields with continuously sharing knowledge and experience about the Latest digital media Technologies and the best practices for Digital media and social marketing

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We are super excited to be an active partner for Riseup Summit for the third in year in a row! This year, the summit’s slogan is “The world is coming to Cairo” and on the opposite side we shall be broadcasting the summit to the whole world! Our main support to riseup is that we are providing HD live streaming for the main sessions and workshops. We shall also be doing an interesting workshop about personal branding on the 13th so we wish to see you all there. Stay tuned on this page for more updates to come!

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Following RiseUp we are holding a meetup about Online Video Business in the Web 3.0 Era!

WordLift: Meaningful Navigation and Content Recommendation for News Sites

A great time to present WordLift v3 and the work we’re doing in MICO for the Video News showcase at the European Semantic Web Conference 2015 that is taking place these days (31th May – 4th June) in Portoroz, Slovenia . 

WordLift is a WordPress plugin which aims to enhance web publishing with semantic capabilities, allowing non technical people (e.g. a blogger or a journalist) to integrate linked data in their ordinary workflow and assist them in crafting compelling new contents. Designed and developed by InsideOut10, WordLift is a software module being used in the validation of MICO an RTD project for providing cross-media analysis tools to online multimedia producers.

Piero Savastano has been attending the conference and had his presentation at the Developer Workshop (here is a link to our paper and a great blog post Piero has published on the MICO website).

If you’re working in the news and media sector get in touch with our team in Cairo and find out more about our smart content solutions (send an email to sales[at]insideout.today).

SEMANTiCS Conference 2014

Stories and facts that I’ve been collecting this year in Leipzig at the SEMANTiCS Conference 2014: one of most well known events for the Semantic Web community in Europe

Read the full report on Storify.

Starting today … Always Startup!

This is the story of our new brand, InsideOut Today!

It has been a very interesting journey since our company was born in 2009, launched by Andrea Volpini who initiated the setup for the company beginning of the year then myself, Fady Ramzy, joined as the country manager in June to start the journey of Interact Egypt bringing online innovations from the European market to Egypt and the Middle East. Interact Egypt, started as the regional office for Interact SpA to strengthen the footprint in Middle East and North Africa, especially in the Telecommunications market. We started building the team and we were (and we still are) very focused to get the best calibers in town in terms of technical skills as well as personal entrepreneurship & enthusiastic spirit! The very first team members were Remon Magdy, the brilliant Service Delivery Manager, Ahmed Atef as support engineer & Jasmine Alladin our energetic online marketer.

Andrea's birthday in Cairo 2009

Celebrating Andrea’s birthday in Cairo 2009, with an exciting gift from the team: A Shisha 🙂

And we moved forward …..

Now we were closer and more local to our Egyptian as well as regional customers in Egypt, Tunis, Algeria and others, even including Pakistan. We started our journey by having all the R&D operations done in Cairo as well as the regional support operations. Lastly was the business development to grow our own regional footprint and it was interesting to expand our customer base to Saudi Arabia, Kuwait, Ghana and others in the MENA region. We were also proud to have a network of worldclass technology partners, like RealNetworks where we launched their Helix 13 platform in 2009 in Cairo in an interesting event inviting partners, customers and telco/media key players. Since then, we have been their regional partner for next generation streaming technologies. We were always committed share our experience to the local community through lots of public events we did as online marketing consultants, also with giant partners like Al-Ahram (in media & publishing sector, check the photo set) and Ministry of Communications & Information Technology (in Government sector, check the photo set), Google (in ICT sector, check the photo sets & session video) and IOETI (In travel & tourism sector, check the photo set) and also Markedu and Afritech (in the sector of online marketing, check the BBC interview and photo-sets: Markedu & Afritech). Based also on our commitment to local startup eco-system, we believe that we did the very first web-seminar about E-marketing for Entrepreneurs in Arabic! http://www.youtube.com/watch?v=DMG9hR_hG20

The Egyptian Revolution

A major milestone for Interact Egypt, as well as the whole Egypt, was the Jan 25th revolution in 2011 where young Egyptian generation wanted to create a new Egypt that’s more dynamic and enthusitic going away from 30 years old stagnant political regiem & scene. This revolution was ignited over social media, and we had to summarize the whole story for those days before, during and after the revolution in a summary slide-deck that went viral and a public photo set. Egypt, written using logos

Andrea makes another entrepreneurial move!

Few months later, as a serial entrepreneur, Andrea decided to make a major entrepreneurial move by moving out of Interact SpA and creating his own startup with David Riccitelli Insideout10 SRL to bring a step forward their own restless dedication towards online innovations, and with special focus on another major passion the semantic web – where the web is about things not strings! It is the next generation web where computers understand the needs of human beings and makes the online journey looking for content and services easier and richer discovering more facts and exposing more values. At this moment, the very first version of our first semantic web product, Wordlift, took place. Wordlift started basically as WordPress Plugin that provides an easy-to-use method to enrich user-created text (a blog post, article or web page) with HTML Microdata, and evolved across different versions to be the tool to help bloggers, publishers & content creators to organize their posts and pages using “concepts” like we do in the real world. Accordingly, Interact Egypt was reborn again, instead of being the regional office for Interact SpA, it was the sister company for the new startup, Insideout10 S.R.L having an amazing team back in Rome including Maurizio Sarlo, Francesco Scavelli and Kim Renberg as first believers of this new path. This move was a major change to our team, where for the first time we had to become a startup ourselves since we were not relying anymore about the Italian mother company. We grew our own footprint unleashing the potential in Africa where we started building online music and online advertising platforms. Moving the the Gulf (GCC) region, where internet speeds were even booming, our streaming platform was the exact solution for Telco operators who wanted to provide streaming services to their customers, starting by Saudi Arabia and Kuwait. Meeting @RealNetworks office in London

Tough times, that generated more success

Moving forward to the next years after the revolution, namely 2012 & 2013, it was challenging & tough time for us due to the overall situation in Egypt. The elections for a new president, was a unique experience that many Egyptians had not witnessed for the previous 30 years, or (if age is less than 30) then it was a first-time experience. We had our contribution here too: Our social media monitoring report about presidential candidates went viral & trending over slideshare and also received the attention of international media like BBC, CNN and Wamda https://twitter.com/slideshare/status/214366046247845890 https://twitter.com/samuelcnn/status/214326101504311296 Back to our core business, Enterprise Content Management Systems (ECMS) and media delivery, the year 2012 was major year for technology advancements on both fronts. In digital media, the new MPEG-DASH (Dynamic Adaptive Streaming over HTTP) technology started to evolve, we witness that clearly during our visit to IBC in Amsterdam, where we celebrated the launch of our second major product (after wordlift) which is then code named HelixCloud. HelixCloud is basically a middleware that provides a management framework and an intuitive Web UI on top of Helix Universal Server to help ISPs, Telco Operators or large enterprises to take control of their streaming platform. This product has changed the way our customers do streaming business. For example in A1, Austria’s leading telco operator providing them with a scalable and robust future TV platform that boosted their revenues through ingesting advertising in video playlists as well as lowering operational costs. It was a busy year though in 2012, between launching new versions of the mobile portal for Tunisiana (our telco customer in Tunisia), Augmented Reality for Enel (energy customer in Italy), upgrading the streaming platform of FastTelco (Telco customer in Kuwait), boosting back travel industry in Egypt through events & trainings and also launching social media contest for Savoy Group (travel customer in Egypt, a leading hotel complex in Sharm el Sheikh). Good news also was that, again our products like wordlift were getting media attention. This is also beside lots of work also on the Italian side, summarized in the next leaderboard video. http://www.youtube.com/watch?v=eOyW8LrK_Dc

The Group

Moving forward in 2013, the new spin-off called Redlink became finally a reality, providing semantic technologies to news & media, and changing the way computers work for people! This was the year of linked open data for us, where we started heavily focusing on these technologies and providing it to our customers like the linked open data for Enel project, and other projects across Europe as well. The InsideOut Group now started to taking shape between the three companies, with a startup spirit! Having said so, back to Cairo, the major trend was the uprising tech startup eco-system that was really booming, with lots momentum going on, and we were actively there on several fronts like providing guidance to Entrepreneurs, speaking at and supporting events like Riseup Summit , launching Egypt’s first Augmented Reality meetup, and lots more. Although political scene was quite tough in Egypt those days, we managed to deliver our best quality of services and also expanded our services and footprint to South Africa, crafting a solution for democratizing the radio programing there! Rise Up Egypt Summit Another major milestone for 2013, towards end of year, was the start of MICO (Media in Context) project, a European Union part-funded research project to provide cross-media analysis solutions for online multimedia producers. The 3 companies of the group are working harmonically on that project while our role, here in Cairo, is providing interesting use cases for this research project.

InsideOut Today!

Finally today, in July 2014, we are proud to make this long awaited announcement of our rebranding where our new brand is InsideOut Today. It is a new concept more than a brand, it is dynamic, open and community driven! Even our new logo is an open source algorithm that you can play with it yourself! Our team is growing, not only more geeks, but in several fronts also boosting every day our energy and focus. We work hard and play also hard 🙂 !

Iftar party 2014

InsideOut Today team at the Iftar party, Ramadan (July) 2014.

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