The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘online video’

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

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A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

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“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

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And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

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Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

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5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

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And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

Video, Advertising and Social Media the Magical Trio for Online Business!

The clock is ticking fast the world of digital is transforming at the glimpse of an eye!

The biggest trend in digital right now is video…Online video advertising to grow to nearly $10 billion this year:

Video Spending 2

Digital video advertising will drive nearly $10 billion in ad spend this year. This is a remarkable 28% increase over 2015, making video digital’s fastest-growing ad format. It remains the gold standard for many brand advertisers that have relied on television for years. As audiences and devices digitize, The demand for video on all screens is quickly multiplying

Today’s digital publisher can turn a single video into a scalable marketing asset that serves across TV and various owned and unowned digital channels.”

facebook dominates

Sources:

mixpo report “The State of Digital Advertising for publishers”

2016 IAB Video Ad spend study

Video, Advertising and Social Media the Magical Trio for Online Business!

With all recent reports highlighting the ongoing growth of Digital Video and the increasing share of Ad spending and as we see this year the integration between social networks, video and advertising is very clear.

All social networks are extremely focused on two aspects advertising (simply this is where the money is) including Facebook ads, Instagram ads, twitter ads, etc and the second aspect is video with the big fight between them as well (Youtube vs Facebook videos, etc)

so we decided to dedicate our upcoming meetup to deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online, especially what was booming in Ramadan this year!

This meetup in 6th in a row of our “Online Content Creators meetup series” that we have started earlier in 2015 focusing on online content especially video.

meetup august option 4

Join #OCCEgypt meetup on August 1st at the greek campus, register your seat here

Be part of our Online content Creators Meetup community Learn, share knowledge and network with like-minded pears

With Increased Content Choices Online Video Platforms is A Fundamental Paradigm Shift!

An online video platform (OVP) is a productized-service that enables users to upload, convert, store and play back video content on the Internet, often via a structured, scalable solution that can be monetized. (definition by wikipedia)

With the increase power of Online video marketing in the digital age. Online Video Platforms represent fundamental paradigm shift for brand marketing. Content is now controlled by the people that consume it and brands should listen to their audience

video spending worldwide

The power of video has significant impact on revenue generation for enterprises & corporates

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When it comes to producing and consuming video, today’s marketers are much more focused and strategic
Why use Online Video Platform:

Online video platform final infograph

So Now Why Use Our HelixWare Online Video Platform?

For Web News and Media Publishers:

  • Generate revenues with video advertising
  • Increase traffic and visibility to your media assets
  • Increase subscription value and time spent
  • Manage publishing workflows including video

For Telcos and ISPs

  • Monetise your network infrastructure
  • Deliver video to highly fragmented video-enabled devices
  • Increase VAS offering with IPTV and Digital Video services
  • Reduce total cost of ownership & cost of maintenance of your video infrastructure

For Enterprises

  • Drive cost savings using videos for events, training andcorporate communication
  • Increase efficiency in managing distributed workforce
  • Market your product and services using video
  • Privately share sensitive videos in your organisation

For Developers

  • Create your own user-generated content application
  • Build your engaging video application
  • Use the  HelixWare Android library for video recording
  • Programmatically upload videos to your HelixWare account.

Online Video is a extremely powerful, Whether you’re A Media Publisher, Teleco Operator, entreprise, a developer, a business owner, or just an average user of the Internet, Online video is Vital for your business.

Get a free account to stream your videos using media delivery platform for 12 months!

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Why we’re all excited about Cross-Media Content Analysis?

Media in Context

We all know from our daily online experience that media contents are on the rise. Digital photography and DIY videos are part of our information diet: more than 71% of online adults use video-sharing sites on a regular basis and 46% of Internet users post original photos and videos.

While information grows we’re gearing up with our sister company Insideout10 to set-up a new framework for semantic analysis of media contents such as photos, videos and audio files. Read more on the Insideout10 Blog.

Social Media, the tool to solving Tourism Crisis in Egypt

Last week, in a cozy meeting room in an awesome small villa, in Nasr City, the luxurious Hotels’ Group Team got our E-marketing Workshop.

Over the past year, thanks to the 25 Jan. revolution, the importance of Social Media Networks and their role in Marketing has been highly recognized. So, the professional Egyptian corporates and their elegant clientele began to accept the idea of “Professional Marketing Campaigns” over social media networks.

On the other hand, after the revolution, Tourism in Egypt has been harshly affected, especially due to the spread in the perception of danger and insecurity that propagated in foreign News Coverage. Therefore, a twist in that impression wanted to be targeted. Social Media is considered to be the most suitable Marketing tool, applicable in such case; not only for its global reach, but also for the true engagement with customers.

Savoy management quickly recognized the key to New-Generation Marketing and the necessity for utilization of Social Media to serve Savoy’s Marketing objectives and contacted Interact for a professional E-marketing Training Workshop to be given to its marketing Team to maintain its international standard.

Savoy Hotels Group, the holding company of Royal Savoy, Savoy Sharm El-Sheikh, Savoy Club, Sierra and Soho Square, the 2011 World’s Leading Dive Resort according to World Travel Awards and the Middle East’s Top Relaxation/Spa Resort according to tripadvisor.

The Workshop started with a day of E-marketing concepts and strategies. Then, a day focusing on Savoy’s online identity in terms of the website and social networks to analyze the current situation and set the required goals. This day was also devoted to practical training on each social network on its own; especially facebook & twitter.

Lastly, a session about E-mail marketing, followed by case studies for hotels that utilized E-marketing in their business and that boomed their sales. Finally, we had a contest and the winner, Nevine Adel (@Floofella) was handed an Interact gift and all participants were handed their training certificates.

This workshop got a very positive feedback specially over the #SharmOnline Hashtag that the team created and managed to interact on it themselves. That’s really FUN!!!

Entrepreneurship is not difficult as long as you are able to meet your challenges!

In a casual setting at Innoventures’ Office, we had our first and long awaited meetup for Egypt Startups, technology entrepreneurs (anybody with vision or product for web or mobile), online experts, gurus as well as entrepreneurship supporters like mentors & consultants to discuss the current entrepreneurial challenges in Egypt that slows down entrepreneurial inventions.

Therefore, to meet your challenges event started with successful entrepreneurial cases through inspirational mini-speeches by 3 entrepreneurs who managed their way through those challenges. Those mentors were Abdellatif Olama, CEO of Dear’n’Deal, Abdelrahman Wahba, CEO of Iqraaly and Hady Ahmed, CEO of Tabshoura that are three successful businesses in the Egyptian market that started with an entrepreneurial initiativve.Then, we had a group game for identifying the challenges, announced a mini-contest of “Meetup tweetmaster” and finally had Q&A session with open discussion.

Every small Business meets some obstacles at their Baby-phase, where you are now. That’s not because you lack experience but may be because you miss the know-how. Sometimes you waste your time trying start the whole business from scratch while you can save your time, energy, resources and creativity to adding10% to a 90% that already exists out there. This 90/10 rule was explained by Olama who said that the asset is where you end not where you start. So, one can borrow 90% from an already-existing idea and add to it his/her 10% that take already to a completely different level.

Peer and family pressures telling you, “you are young, you can’t do it”, shan’t be listened to. For, Hady all surrounders weren’t supportive but weren’t believing his young age, 21 years, can do him any help. However, he didn’t give attention to that and established his successful “Tabshoura”, middle-man market linking designers to designers’ hiring agencies.

The main 5 challenges discussed were the funding, business planning, marketing activities, sales management, and lack of resources. To reach a fair focus for the meetup, a game was run to indicate the main common challenge that met the majority of Startups. The game was as follows; 5 boards were hung on the wall with a challenge written on each, sticky notes were distributed on participants to stick their problem to the problem-related challenge.  The conclusion was that funding and business planning contributed to the majority of challenges.

To guarantee broader reach of coach-needy entrepreneurs, the meetup was also live streamed and live tweeted by Interact, attendees and online followers, who asked questions and interact shared their questions within the meetup and tweeted them back the answers. By the end of the meetup, we announced 3 winners for our mini-contest “Meetup Tweetmaster”, who won an exclusive training session for entrepreneurial skills. To gain more benefit and broader vision over entrepreneurs in Egypt, you can see the event’s pictures and watch interviews with the speakers.

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