The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“Online Video Marketing”’

360° Videos and Live Streaming…an Immersive Video Experience for your Audience

Why 360° Video is the next big thing In Video Marketing?

The core of video marketing is good storytelling using the power of visuals. 360° Videos are a natural extension of this because they allow the viewer to be completely immersed in the visual story.

360-degree video marketing is changing the way content is consumed, viewers can interact with the immersive, spherical footage, which keeps them engaged and focused on your brand.

The only way to attract customers and get them to understand the benefits of any service or product is to explain, and to show what they can expect for their money.

360-degree video. This format offers an engagement level between VR and a standard video, 360° videos is experiencing video from each angel, the viewer has control of the viewing direction like a panorma and the good news is that No Fancy headsets is needed for 360° video.

Is 360° Video worth it? does 360° video advertising actually drive more engagement than standard video advertising? Google partnered with Columbia Sportswear to find out read more here 

360° Showcases in Media and Journalism

A lot of media companies and newspapers use 360-degree videos to include their users in their investigations. The New York Times for example publishes every day a video from their reporters around the world. That is extremely interesting because they also record videos in war zones or in other places where you normally wouldn’t have the chance to get close insights. 360 degree videos are a new chance for newspapers to create a new kind of media which is also interesting for the digital native generation.

The daily 360 by Newyork times, Times journalists around the world are bringing one new 360 video every day.

On a side note one of the best ways to learn to use 360-degree videos successfully is to study what other companies are doing and learn from their success

here are some examples of brands using 360° videos

Virtual Reality and 360 Live Streaming

Combining the immersive aspect of 360° technology with the instant and engaging features of live

The 360° video gives power to the viewer. It makes them a part of the story.

360° video transports viewers into a real, immersive, live-streaming experience that they otherwise wouldn’t have access to, and that can’t be installed on a machine—for example, a live broadcast of a concert or sporting event that gives viewers a seat from the stands. For the purposes of this post, we’ll focus on 360° video, as this is the most applicable for streaming workflows. read more here about Virtual Reality and 360° Streaming Trends 2017 by Wowza

360° Videos for Social Media

Social media channels are essentials for brands to engage directly with consumers and tell their story in an impactful way, using latest technologies and formats.

Over time the types of stories that people want to tell each other and the types of content they want to share with each other will get richer and more immersive

If a picture worth a thousand words then think of the benefits that a 360° Video would offer? 360 degree Video gives your customers an opportunity to see what you’re selling in a way that normal video or photography can’t do. 360° Videos provide viewers with a complete picture.

360-degree videos take an all-angles approach to the channel and are considered by some to be a form of virtual reality (VR). These types of immersive formats can be more effective than a traditional video in sparking an emotional response in viewers. Users can interact with the video to choose the content they want to view and engage with. This works especially well with mobile devices because the user can simply adjust their phone to change their perspective

Facebook is Continually making Its Platform a more Viable Video Competitor:

The growth of video on Facebook has been enormous in 2015. Facebook has moved quickly into new areas of video including live streaming video and 360. It is also investing heavily in developing the technology to ensure that it stays at the forefront of virtual reality

Facebook is investing significant resources to ensure that it is at the forefront of virtual reality. Through its newsroom it has stated that “360° video on Facebook is the first step” toward developing a VR experience for it’s users. It reports that millions of people are now watching 360 videos on Facebook every single day

User experience and additional value

  • 360° videos not only focus on the content but on the User experience itself.
  • More immersive experiences for the user, and younger consumers especially will appreciate the benefits of this type of technology
  • 360 videos on your pages can help increase user spent time on your page which of course will send  signals to search engines, which could improve brands’ SEO
  • Allowing brands to broadcast live and ‘in the moment’, it means that viewers can also feel part of the action, creating a strengthened bond and connection
  • Longer Engagement = More Brand Affinity
  • 360° video also gets shares and subscribers more than standard video
  • By providing your consumers with an immersive 360-degree videos experience, you can improve overall audience engagement, increase sales and leads, and establish your brand at the forefront of digital technology innovations.

Delivering immersive experience for customers

Video is easier to consume than written content, with increased data and faster load times also resulting in people watching more videos on mobile – and sharing them too

more people are watching videos on social platforms than ever before. According to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019

Producing a 360° video or 360° live streaming to the fullest with high quality requires the best equipment and cameras, the right streaming format and the most suitable player.

At InsideOut Today We have the experience, equipment, cameras, technical resources and the best in class streaming servers, encoders & players.

Moreover, as an Authorized Consultant and an international preferred reseller for Wowza streaming technologies, we are proud to support the distribution, technical support and consultancy for Wowza products in the Middle East & Africa

The seamless integration of wowza technologies and our resources and technical support allows us to provide an immersive video experience to your audience.

You can check here wowza latest technologies for 360 streaming including 360° streams to massive audiences on top platforms, such as Facebook Live, Periscope, Twitter and YouTube Live and also the latest innovation “Wowza ClearCaster” the best tool for optimizing professional Facebook Live streaming

If you are interested in 360° video productions, live 360° streaming, creating virtual tours or taking your virtual reality to the next level Contact us today to discuss your needs. Don’t wait. Get started today to see how 360-degree videos can make a difference for your brand.

 

Video is dominating digital content! stats and figure!

Video is Taking Digital content by Storm!

Video has been on the rise, and it only continues to climb, making its way to be an essential part of the customers buying journey.

Various studies confirm the importance of Online Video, we have concluded it as follows:

The importance of Online Video Marketing Infographic stats and figures for 2017

Consumer viewing habits are moving away from TV and toward streaming videos

The popularity of watching TV content in shifted-time has increased somewhat more with the introduction of new devices and services, namely Digital Video Recorder (DVR) and Video-on-Demand (VOD). The VOD service has actually created new options for viewers to access a special video library and watch programmes or films that are not available on broadcast channels (not available at all or not at that period) Source – Consumers gateway

Research of the British Broadcasters’ Audience Research Board (BARB) notably shows that, other than the TV screen, personal computers (desktop/laptop) and tablets are the  more frequently used for watching TV content on their screens

What are The challenges:

1. Improving view-ability rates while serving consumers video ads that speak to their interests and converts

2. Focusing on the user experience  “when the customer comes to your shop do not kick him back and send him outside to search for another product”

3. Attaining the Video Ads Revenue

How this could be done?

  1. By investing  in your own  Online Video platform.
  2. By having and maintaining a video strategy that provides consistent quality video content.

Learn more here about how Online Video Platforms represents fundamental paradigm shift for brand marketing

Live Videos on Social Media Boom in Popularity:

Live Videos is quickly becoming a tool that gives brands a high level of reach and engagement over social networks.

Social media platforms  like Facebook, Twitter and Instagram have adopted more and more for Live video features over the years

Why take advantage of live streaming video opportunities?

  • Great to capture and share the special moments
  • Building a Live audience “Facebook has reported that live video engagement is meaningfully higher than for recorded video”
  • It gives you a chance to connect and interact with your audience” you can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays”
  • Users automatically get notifications when a page they follow is “going live,” which increases visibility
  • You can save your live video after it finished to your timeline so users who missed it live can watch it later

We will be glad to help you with the video content strategy process so STAY TUNED next week with Part 2 “Six elements of a successful video strategy!”

 If you want a turn key solution to generate revenues with video advertising, track & analyze the performance of your videos, increase traffic and visibility, increase subscription value and time spent, manage publishing workflows including video Helixware is the right Platform for you Enjoy now a free Trial 

 

Egypt Online Content Creators series: Why Video is Crucial for your Business in 2016?

Online Video Content Creators are the new superstars of the online business!

attendees 6

Online video is now a crucial ingredient of any business, this is a FACT not a forecast anymore. Last year also social networks have heavily adopted video technologies and the online video tech industry has witness many mega acquisitions

InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we are working hard to bring together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business. First meetup was last week focusing on the importance of Online Video content in Egypt, presenting the latest technologies in online video world and finally discussing the different opportunities for this business in Egypt

meetup

Our First Meetup this year “Why Video is Crucial for your business in 2016?”

The meetup took place on February 18th in partnership with Injaz Egypt providing us the meetup space at their office at one of the best Nile view spot in Cairo!

The event was attended by almost 50 persons who are interested in online content from influential bloggers, graphic designers, photographers, online Journalists, videographers, community managers, social media specialists and entrepreneurs.

attendees 7

Event Highlights:

Welcome speech by our CEO Fady Ramzy who talked about the art & science of Visual storytelling and the latest technology for Online video platforms focusing on how social networks like Facebook & Youtube are fighting for your own video today! Here is a glimpse of fady’s presentation

fady 1

Fady highlighted during the event 3 main points:

  1. The state of online video in 2015 and how it indicates the situation for online video business in 2016
  2. How Online video is driving the future of Digital Marketing and It’s impact on immediate SEO Results
  3. Fady stated that traditional media has no option but to switch to online video platforms to sustain its revenues.

And lastly he presented HelixWare online video platform our latest product to support streaming media business inviting the attendees to Try HelixWare for free to listen to their comments and feedback

layar 3

Interesting panel discussion took place and during the panel online content creation situation in Egypt was discussed by successful entrepreneurs and online content creators as follows:

Panel Discussion

tarek in panel

The Digital Media Geek Tarek Nasr Managing Director of the Planet talking about the business of Online video creation in Egypt and the top social media platforms used in Egypt to watch videos and he talked briefly about the successful story of enterplanet360 Online web series giving quick advices to startups about how to grow their business through digital media

rania panel

 

The Energetic Ranya Shalaby Business development Manager of Injaz Egypt talking about the new generation of Egyptian entrepreneurs and content startups she saw and how Injaz Egypt is supporting them

reham panel

Reham Salem a very dynamic Egyptian TV presenter showcased the best practices for Media entities using Online video in Egypt such as Almasry Alyoum multimedia experience

 

 

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

networking

It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event.

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Blending The Digital Video Business with Web 3.0 – Helping Business Grow with Visual Story Telling!

What’s Web 3.0

Web 3.0 is the next step in the evolution of the Internet and Web applications, The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries “Wikipedia”

WEB 3.0

Web 3.0 is changing the way we use the Internet, Computers understand the meaning of what we publish on the Web
Learn about the concept of Web 3.0 and Web 3.0 development here is a full introduction to web 3.0

Why Digital Video Business is important in the Web 3.0 ERA

Now we’re entering Web 3.0 Era, which is mobile, In this Era we should be prepared for the challenges and adapt to the big shift and the tremendous change to save time and improve work quality . The Mobile Web 3.0 has elements that build upon prior eras, but it also has several distinct and different elements from what’s come before.  Some of these distinct elements of the Mobile Web 3.0 era include real-time, ubiquitous (always connected, always with you), location aware, sensors, tailored, smaller screen, and high quality camera and audio.

videolaptop_832058741

How we are Blending the digital Video Business with Web 3.0

Proudly the year 2014 & 2015 was a tech evolutionary years of Our InsideOut Group introducing a new wave of semantic technologies aiming to integrate real-time data through different platforms:

Our semantic Innovative Products:

Wordlift:

Wordlift is a WordPress Plug-in to organize post and pages adding facts, text and media to build beautifully structured web sites.WordLift publishes your content as Linked Open Data following Tim Berners-Lee‘s Linked Data PrinciplesWordLift is a semantic editor for WordPress.

wordlift

WordLift adds semantic annotations and combines information publicly available as linked open data to support the editorial workflow by suggesting relevant information, images and links.

Download Wordlift now and reach your maximum potential audience

HelixWare Online Video Platform:

HelixWare is a robust streaming platform that makes online video publishing easy, turns WordPress into a Video Hosting platform, supports live and makes videos discoverable, searchable, and beautifully organized.

helixware

Helixware is the streaming platform built for live & on-demand streaming. Its customers are online publishers, hosting providers, telco providers, broadcasters & TV stations as well as media startups

Try out HelixWare for Free!

Helping Business Grow with Video:

InsideOut Today has always the commitment to Support the community As part of Our Corporate entrepreneurship Responsibility to support entrepreneurship in all fields with continuously sharing knowledge and experience about the Latest digital media Technologies and the best practices for Digital media and social marketing

pablo (10)

We are super excited to be an active partner for Riseup Summit for the third in year in a row! This year, the summit’s slogan is “The world is coming to Cairo” and on the opposite side we shall be broadcasting the summit to the whole world! Our main support to riseup is that we are providing HD live streaming for the main sessions and workshops. We shall also be doing an interesting workshop about personal branding on the 13th so we wish to see you all there. Stay tuned on this page for more updates to come!

meetup

Following RiseUp we are holding a meetup about Online Video Business in the Web 3.0 Era!

With Increased Content Choices Online Video Platforms is A Fundamental Paradigm Shift!

An online video platform (OVP) is a productized-service that enables users to upload, convert, store and play back video content on the Internet, often via a structured, scalable solution that can be monetized. (definition by wikipedia)

With the increase power of Online video marketing in the digital age. Online Video Platforms represent fundamental paradigm shift for brand marketing. Content is now controlled by the people that consume it and brands should listen to their audience

video spending worldwide

The power of video has significant impact on revenue generation for enterprises & corporates

online-video-marketing

When it comes to producing and consuming video, today’s marketers are much more focused and strategic
Why use Online Video Platform:

Online video platform final infograph

So Now Why Use Our HelixWare Online Video Platform?

For Web News and Media Publishers:

  • Generate revenues with video advertising
  • Increase traffic and visibility to your media assets
  • Increase subscription value and time spent
  • Manage publishing workflows including video

For Telcos and ISPs

  • Monetise your network infrastructure
  • Deliver video to highly fragmented video-enabled devices
  • Increase VAS offering with IPTV and Digital Video services
  • Reduce total cost of ownership & cost of maintenance of your video infrastructure

For Enterprises

  • Drive cost savings using videos for events, training andcorporate communication
  • Increase efficiency in managing distributed workforce
  • Market your product and services using video
  • Privately share sensitive videos in your organisation

For Developers

  • Create your own user-generated content application
  • Build your engaging video application
  • Use the  HelixWare Android library for video recording
  • Programmatically upload videos to your HelixWare account.

Online Video is a extremely powerful, Whether you’re A Media Publisher, Teleco Operator, entreprise, a developer, a business owner, or just an average user of the Internet, Online video is Vital for your business.

Get a free account to stream your videos using media delivery platform for 12 months!

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