The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“online media”’

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

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A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

helixware

“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

meetup

And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

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Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

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5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

afef 1

And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

To More Positive Attitude to More Empowered and Successful Life

How the Power of Positive Attitude Can Change and Improve your Life 

always be postive

Maintaining positive thinking and positive attitude will drive you to success and happiness. It’s easy to say it in words but believe me it’s easier to apply it! Everyone had good days and bad days. The goal should be to have more good days than bad days!

WHY POSITIVE THINKING:

  • Positive Thinking people are HAPPIER 
  • Positive Thinking people are HEALTHIER
  • Positive Thinking people are more SUCCESSFUL 

Keep your THOUGHTS POSITIVE because your thoughts becomes Your ATTITUDE…Your BEHAVIOR…Your HABIT…Your VALUES and Your DESTINY.

Nevine Adel InsideOut Today Online Community Manager  shares today some important tips for a positive work environment!

THE FORMULA OF HOW TO MAINTAIN A POSITIVE WORKING ENVIRONMENT:

WORK HARD

Your workplace is your second home away from home so you should be happy there we spend at work from 8 to 10 hours daily which is more than we spend at our homes So our work = our life So how to have a happier life? 

The answer is simple we have to build a positive working environment we don’t need our companies to do it for us we can simply create it:

A. BEFORE YOU GO TO WORK:

Sunday post

  1. Always wake up a little earlier to finish your daily morning routine without stress (un-stressful mornings = better days)
  2. Flush your negative thoughts and move on
  3. Always have optimistic quotes or sayings on the fridge so it’s your good morning start of the day (everyday a positive quote is like an energy booster)
  4. Get yourself in the right mindset (before you leave your home, talk to yourself. Say something like this to yourself, “I refuse to allow anyone to steal my peace. There’s nothing anybody can say to me today to make me upset.”)
  5. A friendly Good Morning smile since you jump out of your bed..smile to everybody…A smile is a ray of light that shines on your face – A smile is like an inhaler that delivers oxygen to all the body and the bodies around:) 

B. AND NOW YOU ARRIVED TO THE OFFICE:

take a smile

  1. Again give more smiles 🙂  
  2. Be enthusiastic Enthusiasm is infectious. If you’re going to spend eight hours a day at work, why not make it more than just tolerable. Make an effort to smile, laugh, and enjoy your job. If you work to create a more positive attitude in the workplace, others will follow.
  3. A small gesture can be done here ( try to do a random act of kindness) bring your colleagues candies, chocolates etc…(small gestures have big impact)
  4. Create opportunities to have fun like celebrating a colleague birthday or his upcoming wedding

working happy

C. AND NOW YOU WILL START WORKING….THE HARDEST PART OF THE DAY:)

So Let’s Make Today A GOOD DAY and let’s WORK SMART for a better POSITIVE PRODUCTIVE DAY………..Want to have a positive work atmosphere INVENT IT:

  • Manage workloads and priorities…Treat Work as your own Business
  • Identify problems and set goals We can’t change the way we think if we can’t identify the problem.
  • Ensure open communications it works like magic
  • Say “I can” more than “I can’t”…Remember it always can be done
  • Refocus your attention when you feel that you lost your energy relax your mind and push away stress by listening to a nice song or simply take a round in the office and make jokes with some of your colleagues….simply recharge
  • Look for the bright side in every situation…everything can be framed positively
  • Spin your Mind and shake your thoughts:
Negative self-talk Positive spin
I’ve never done it before. It’s an opportunity to learn something.
It’s too complicated. I’ll tackle it from a different angle.
I don’t have the resources. Necessity is the mother of invention.
There’s not enough time. Let’s re-evaluate some priorities.
There’s no way it will work. I can learn to make it work.
It’s too radical a change. Let’s take a chance.
No one communicates with me. I will start the conversation.

 

D. WHAT TO TOTALLY AVOID AT WORK:

  • Personal Problems Leave the “private you” at home and only allow the “professional you” to come to work 
  • Taking things Personally…STOP being dramatic…alternatively Speak up and Let the person know how you are feeling
  • Arguing for the sake of being right…arguing is always pointless

AND NOW SNEAK A PEEK OF INSIDEOUT TODAY WORKING ENVIRONMENT:

 At InsideOut Today we are always keen on creating and maintaining a high performance culture that encourages innovation and creativity.

Lot's of Goodies :)

Lot’s of Goodies 🙂

Nice Celebrations

Nice Celebrations

Interactive communication and Weekly Team Meetings :)

Interactive communication and Weekly Team Meetings 🙂

Celebrating Success :)

Celebrating Success 🙂

We are PROUDLY HAPPY to work at InsideOut Today where all this is combined with a GREAT TEAM and a GREAT MANAGEMENT

 

Work Hard… Play Hard

All about balancing your work-life balance

Life BalanceThere are four different, or should we say main, factors in life that you have to learn to master in order to maintain a healthy life style. Those factors are:

  • Your career
  • Family
  • Friends
  • And your Health

And the main idea is to balance. You are not required to give one of those factors more effort or time than the other to live a successfully healthy life.

But is it even possible? Especially in our chaotic and demanding industry!Mina Shawky

Interact’s own Mina Shawky, Head of Service Delivery, is happy to point out some tips on how to balance those four important factors

Career

In all the different IT companies you get around 8 hours a day, 5 days a week, to work, but is it always enough?

Being a Software Developer for 3 years and managing software projects for more than 5 I can tell you that the answer is, simply, No!

In project-ised environments, like ours, working 40 hours per week is usually not enough to get things done. People are always on their toes with deadlines, customer demands, demos, quality enhancements, features, phases, new technologies, research, investigation, POCs, topping competition, etc… and the list goes on. If you work in this industry, and you want to succeed, you have to give it all out.

You all agree, right? So how is it even possible to give enough time for growing and excelling in your career while maintaining a healthy life?

The answer is actually simpler than you can imagine. Just give those tips some thought and you might find them of value for you

  • Deliver the requirements: As easy as it sounds this is the key for getting things done. Software developers, especially tech-savvy ones, tend to add more. In the world of project management this is called “Gold Plating” and it is something that we would want to avoid. When the software requirements are to do X, Y and Z then focus on delivering X, Y and Z… No need to put any extra effort in adding more.
    Work smart
  • Work smart: The keyword here is “quickness”… Why reinvent the wheel? Being in this industry you get to expose yourself to a huge number of communities and developers who have previously ran into your problems and have made/built a solution for it. Spending hours and hours of restless, sleepless, time working hard trying to solve a lousy bug, or build a component from scratch, is not smart. Searching Google or asking someone more senior for a solution is being smart. And believe me, management loves and appreciates team members who are smart and quick in finding quality solutions than those who spend too much time in doing so.
  • Eliminate Waste: Have you heard of a topic called “Lean Manufacturing” or the “Toyota way”? If not I highly recommend you look it up. You are given 8 hours per day for work. Use them! The very common and sad fact is that most software developers tend to waste valuable working hours doing something else. This results in spending more late hours at work at a later stage because at the end you have to get things done
  • Limit and if possible eliminate interruptions: Going out for a smoke, side discussions, noise, and other factors tend to interrupt your work resulting in the need to spend extra hours doing your work. Try to eliminate all interruptions for better use of your time
  • Learn to communicate: Most fresh and young team members always have the tendency to accept any work or customer requirements no matter how hard, irrational, or un-logical they may be. Learn to communicate, negotiate, and discuss proper ways to do things right.
  • Give proper estimates: Believe me, it’s not a challenge or a race. When you are asked to estimate an assignment think of everything that goes around this assignment (from coding, unit testing, integration testing, but fixing, etc…) and give yourself enough time to do all those with proper quality. Also you must learn to be able to back it up and negotiate your estimates with your manager.

Family

Now for the second important factor you need to control, to balance your healthy life, and that’s family.

  • Time: Try to always give and spend quality time with family on regular basis. Weekends are usually good time to spend a few hours with family
  • Quality: No smart phones… No Facebook… No social media during discussions. Your virtual social life can wait during real life social activities. Not to mention it is very offensive when someone is talking to you with your face always looking at the phone screen

Health

Ever gave this quote – that we used to learn for years and years since we were kids – a serious thought?

Stronger Body, Stronger Mind

العقل السليم في الجسم السليم

  • Be fit: Speaking of my self. I have always had the issue of finding time to do proper workout (especially that I grew up never being a sports guy)
    Cairo Runners
  • Find time: Learn to workout daily. Find time for it… Even if it means you have to wake up an hour earlier! Believe it or not, but once you are in proper form and shape you tend to give your day more hours and energy than you used to. Not to mention working out is also a very good solution for taking out your anger or frustrations.
  • Run: Regularly… It helps maintain a strong heart… Have you heard of those people who run Cairo every Friday morning?
  • Cycle: Interact’s own veteran Ahmed Atef comes to work every day riding his bike. If you work close to home why not try it out? It also helps save a lot of time being stuck in Cairo’s lovely traffic.

Ahmed Atef

Friends:

If you want to lift yourself up, lift up someone else

  • Get Real: Spending hours and hours in front of the computer and virtual social networks can be tiresome. Having real friends and spending time with them on a regular basis is always a relief.
  • Smart phones are a no no: And remember we talked about No smart phones, Facebook, or other social networking activities during your quality time with family… Same applies for time with friends. Always try to value the fact that human interaction and communication is a lot better than that of the virtual world
  • Explore: Life becomes more interesting when you change sceneries, meet different people, try new stuff.
  • Business opportunities: Having good friends, especially in our industry, can always help in growing your business and career.
  • Inspire: When you are able to balance all those factors and live healthy you become a source of motivation and inspiration to your friends.

The verdict

Now for the hard question, how to do all this? Too many tips and not enough time!

Decide how you want to proceed with your life. You have to make your own choice on how to use your time. It’s all about changing your mindset and maintaining your goals. Can you wake up an hour earlier and hit the gym or go for a run? Can you focus on working smart during your 8 hours of work? Will you value the time you spend with friends and family?

Failing to make such decisions will result in being buried with tons of work, with no time to refresh, regroup, or have fun! And when its not fun, it’s not worth it.

Here at Interact we definitely value all those points and always seek to live healthy and have fun while doing our jobs.

Proudly crafting – and we enjoy doing so – in Egypt.

The new uprising Silicon Valley!

Slideshare2Once again, politics and technology happening come across on our Interact Egypt timeline. The date is Jan 28th 2014, which is a very important  and stressful date  in Egypt for two reason: The trail of former president Mohamed Morsi facing jailbreak charges and the second reason was the 3rd anniversary of revolution, namely that date on 2011 was called the “Friday of rage”.

Lets talk technology!

But, the same date was stressful on another more interesting track than politics, technology! It was the announcement date for Google Cloud Developer Challenge 2013, an annual software applications contest based on Google app engine. The contest, that started on September 4th had many applications submitted from different parts around the world including India, Latin America, Middle East and North Africa, South East Asia, Sub-Saharan Africa and finally. United States, Europe and the Rest of the World. The contest had 5 milestone dates starting from competition start till winners announcement and was really a very useful experience for everyone who joined regardless where he/she reached. Behind the scenes, everybody also witnessed and was amazed by the energy of the enthusiastic young lady orchestrating the whole contest, Elizabeth Clark.

The tech startup scene?!

Middle East participation was, as usual, quit interesting to me. In the last 4 or 5 years, the tech startup ecosystem started to flourish and get unleashed in the Middle East in general, and Egypt in specific. For this reason also in the recent years Egypt saw lots of events, contests, hackathons for tech startups, from international entities including Google’s own “start with Google” (where our country manager Fady Ramzy presented an interesting session about E-Marketing Strategies for entrepreneurs) and the more interesting events like Startupweekend, that was courageous enough to move away from Cairo to other places all over Egypt including upper Egypt cities witnessing such events for their first time like Assuit and Aswan! This also ignited local scene here in Cairo to start running our own “local” entrepreneurship events like RiseUp summit last November.

Our geek is here!

Back to our  #gcdc story, which is even more interesting, since Interact Egypt’s own geek Mohamed Abdel elRahman was one of the finalists with his cool midoapplication Courseit, which enables you to learn anything you want, you can find numerous of useful written courses and streaming videos that can optimize your knowledge and skills in many different life categories.  Mohamed is a real example of Egypt’s new generation technology geeks, his personal hobbies is to play around with new Content Management Systems and programming languages, reading techies blogs, trying out new frameworks. On that day he was really nervous and curious to see his app as the winner for the Middle East region, and we all supported him and had the same passion 🙂 But then, the announcement was on that night, due to difference in timezones, which added more stress here!

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Finally the announcement came out late night from the Middle East were Geo Sketch from Saudi Arabia and Travellog from UAE, but our Mohamed was even filled with further energy to proceed on the geeks track and jump into future contests again!

Interact would like to congratulate all the #GDCD winners worldwide and especially the uprising Middle East! 

Social Media, the tool to solving Tourism Crisis in Egypt

Last week, in a cozy meeting room in an awesome small villa, in Nasr City, the luxurious Hotels’ Group Team got our E-marketing Workshop.

Over the past year, thanks to the 25 Jan. revolution, the importance of Social Media Networks and their role in Marketing has been highly recognized. So, the professional Egyptian corporates and their elegant clientele began to accept the idea of “Professional Marketing Campaigns” over social media networks.

On the other hand, after the revolution, Tourism in Egypt has been harshly affected, especially due to the spread in the perception of danger and insecurity that propagated in foreign News Coverage. Therefore, a twist in that impression wanted to be targeted. Social Media is considered to be the most suitable Marketing tool, applicable in such case; not only for its global reach, but also for the true engagement with customers.

Savoy management quickly recognized the key to New-Generation Marketing and the necessity for utilization of Social Media to serve Savoy’s Marketing objectives and contacted Interact for a professional E-marketing Training Workshop to be given to its marketing Team to maintain its international standard.

Savoy Hotels Group, the holding company of Royal Savoy, Savoy Sharm El-Sheikh, Savoy Club, Sierra and Soho Square, the 2011 World’s Leading Dive Resort according to World Travel Awards and the Middle East’s Top Relaxation/Spa Resort according to tripadvisor.

The Workshop started with a day of E-marketing concepts and strategies. Then, a day focusing on Savoy’s online identity in terms of the website and social networks to analyze the current situation and set the required goals. This day was also devoted to practical training on each social network on its own; especially facebook & twitter.

Lastly, a session about E-mail marketing, followed by case studies for hotels that utilized E-marketing in their business and that boomed their sales. Finally, we had a contest and the winner, Nevine Adel (@Floofella) was handed an Interact gift and all participants were handed their training certificates.

This workshop got a very positive feedback specially over the #SharmOnline Hashtag that the team created and managed to interact on it themselves. That’s really FUN!!!

Entrepreneurship is not difficult as long as you are able to meet your challenges!

In a casual setting at Innoventures’ Office, we had our first and long awaited meetup for Egypt Startups, technology entrepreneurs (anybody with vision or product for web or mobile), online experts, gurus as well as entrepreneurship supporters like mentors & consultants to discuss the current entrepreneurial challenges in Egypt that slows down entrepreneurial inventions.

Therefore, to meet your challenges event started with successful entrepreneurial cases through inspirational mini-speeches by 3 entrepreneurs who managed their way through those challenges. Those mentors were Abdellatif Olama, CEO of Dear’n’Deal, Abdelrahman Wahba, CEO of Iqraaly and Hady Ahmed, CEO of Tabshoura that are three successful businesses in the Egyptian market that started with an entrepreneurial initiativve.Then, we had a group game for identifying the challenges, announced a mini-contest of “Meetup tweetmaster” and finally had Q&A session with open discussion.

Every small Business meets some obstacles at their Baby-phase, where you are now. That’s not because you lack experience but may be because you miss the know-how. Sometimes you waste your time trying start the whole business from scratch while you can save your time, energy, resources and creativity to adding10% to a 90% that already exists out there. This 90/10 rule was explained by Olama who said that the asset is where you end not where you start. So, one can borrow 90% from an already-existing idea and add to it his/her 10% that take already to a completely different level.

Peer and family pressures telling you, “you are young, you can’t do it”, shan’t be listened to. For, Hady all surrounders weren’t supportive but weren’t believing his young age, 21 years, can do him any help. However, he didn’t give attention to that and established his successful “Tabshoura”, middle-man market linking designers to designers’ hiring agencies.

The main 5 challenges discussed were the funding, business planning, marketing activities, sales management, and lack of resources. To reach a fair focus for the meetup, a game was run to indicate the main common challenge that met the majority of Startups. The game was as follows; 5 boards were hung on the wall with a challenge written on each, sticky notes were distributed on participants to stick their problem to the problem-related challenge.  The conclusion was that funding and business planning contributed to the majority of challenges.

To guarantee broader reach of coach-needy entrepreneurs, the meetup was also live streamed and live tweeted by Interact, attendees and online followers, who asked questions and interact shared their questions within the meetup and tweeted them back the answers. By the end of the meetup, we announced 3 winners for our mini-contest “Meetup Tweetmaster”, who won an exclusive training session for entrepreneurial skills. To gain more benefit and broader vision over entrepreneurs in Egypt, you can see the event’s pictures and watch interviews with the speakers.

When traffic gets under control!

Now, it’s easy to monitor and analyze the whole online ecosystem for the digital identity for a topic, product, brand or company or may be also our client, his competitors and his services importance and mentions through our Social Media Monitoring Service.

The monitoring covers several online channels including blogs, forums, online review and news websites in addition to social networks such as Facebook, twitter, Flickr, youtube and others.

The method used for analyzing retrieved data follows a path of recording/listening then understanding and analyzing, aimed at judging the effectiveness of the Company communication strategies from both quantitative and qualitative perspectives.

The phases of analysis comprise:

  • Crawling the online space to capture and extract relevant data.
  • A semantic analysis aimed at classifying messages on the basis of previously defined messages (popularity, most discussed subjects, emerging trends).
  • Sentiment Analysis by assigning an appraisal rating (positive/negative/neuter) of the analyzed messages.
  • Data presentation in a useful and meaningful way the disposals certain trends or valuable findings along with our recommendation about best practices to make the best use of those findings.

This service results in a credible supportive report verifying accurately all what has been said online on a subject, product, brand or company. This report acts as a timing SWOT analysis to the client showing it the ranking of its products or services, its edge over its competitors, the USP and mentions of its competitors, general impression about it in the perception of its consumers and what media channel should be used to create a broader reach and achieve higher sales.

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