The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘Online Marketing’

The Essentials of a Winning Digital Strategy!

The digital marketing plan of any organization or company is the window of success in achieving marketing objectives

Using appropriate digital marketing strategy can affect quite significantly on the results of  your company’s marketing efforts and sales.

People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast

Many organizations and companies are available online, but they don’t have a clear, integrated digital marketing strategy.

digital-marketing-strategy-2015-700x435-1

What are the Objectives of Digital Marketing Strategy?

 

Digital Media Strategy Infographic

The 4 Elements of Digital Strategy:

Every Organization or company, must understand the market they are working in and how to reach their ideal online customers, planning for the Digital strategy should have four basic elements:

  1. Situation Analysis: Assess your current situation Your Online Presence”

To understand where to go with digital marketing, you must understand where you are, it is the first stage of planning it helps you to focus on key issues

What should the assessment include:

Present :  Where are you now? how is your brand or company being communicated? are you available to your target customer and are you engaging with them? is your website attracting potential customers and converting them? Analysing your competitors performance ?
Future :    Where are you going? and what do you want to achieve?

2. Identify your target Audience Buyers Persona”

Developing a buyer persona is crucial to your buyer success, it allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing to different segments of your audience

The process of persona creation can take weeks of researches and detailed observation before determination and creation of the final personas that you will be targeting through your site and content.

3. Content Plan

To Ensure that all your content messaging is aligned with the overall brand platform and to create the right content for your target audience, a good content strategy involves the following:
content-creation-process

4. Management and Monitoring:

Management: Determining the responsibilities, tasks, content flow, distribution channels and publishing

Monitoring: One of the most valuable elements of having a digital marketing strategy is the fact that you can continually monitor the outcomes and be able to optimise your strategy and assess what work best and refine your strategy any time.

In A Nutshell A clear Digital Strategy is a MUST to win Online

We have developed a number of digital strategies for reputable organization’s such as WMRA and BlueCloud

We will be happy to work with you to identify and build the digital strategy you need to thrive.

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

IMG_6572

A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

helixware

“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

meetup

And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

IMG_6708

Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

IMG_6867

5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

afef 1

And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

نصائح الخبراء عن الترويج والتسويق الذاتي على الانترنت و الشبكات الاجتماعية

Personal branding is about standing out and differentiating yourself, discovering the best of you (your core identity)

We are glad to feature in this blog post a brief about what is Personal Branding and how to master it (الترويج الذاتي)

Twitter chat arabic design

تشرفنا هذا الشهر باستضافه خالد الأحمد – مستشار و مدرب وسائل الاعلام الاجتماعية فى حوارنا الشهرى على تويتر و قدم خالد الأحمد مجموعه من النصائح القيمه عن الترويج الذاتى على الانترنت حول ما هو الترويج الذاتى، اهميته و اهم الادوات اللازمة للترويج الذاتى باحترافيه على الانترنت و قد تفاعل معنا العديد ممكن شاركونا الحوار و خلال اقل من ساعه اصبحت  #الترويج_الذاتي

Trending in Jordan

trending hashtag 2Trending hashtag

و قد قمنا بتجميع اهم النقاط  و النصائح التى طرحت فى هذا الحوار المثمر

اولا: عن الترويج الذاتى تعريفه و اهميته

أفضل تعريف لمصطلح ال

Personal Branding

  هوالترويج الذاتي : الترويج الذاتي للوصول لمرتبة الخبير في مجال معين و هو بالطبع يتطلب جهد كبير لأنتاج محتوى قيم باستمرار و مساعده الغير فى مجال عملك

ثانيا: عن الخطوات الاساسيه لتكوين استراتيجيه ناجحه للترويج الذاتي

 تواجد بشكل جيد ومتفاعل على المنصات الاجتماعية لتتصدر نتائج البحث عنك

ارصد كلمات لها صلة ب ( اسمك ) لتعرف من يتحدث او يبحث عنك أو عن خدماتك

ارصد كلمات لها صلة ب ( مجال العمل ) لتكون على علم بكل ما هو جديد في مجال عملك

ارصد كلمات لها صلة ب ( المنافسون ) لتتعلم من قصص نجاحهم أو تتفادى أخطائهم

ثالثا: عن اهم النصائح للترويج الذاتي باحترافيه على شبكات التواصل الاجتماعيه

تكوين مجتمعات رقمية عن طريق بناء علاقات جيدة مع أفراد المجتمع على منصات الإعلام الاجتماعي هي الطريقة الحديثة للترويج الذاتي

الآن يمكنك إعادة كتابة قصة حياتك في العالم الافتراضي مهما كانت التحديات التي مررت بها

مراحل الترويج الذاتي

Personal-Branding-logo

تعرف على شغفك وركز عليه

ساعد الناس بدون مقابل

تحدث وتعامل بشكل شخصي وودي وشارك بمحتوى إيجابي بناء

تواجد بشكل فعال على الشبكات الاجتماعية

شارك بأسلوب قصصي مشوق

كن اجتماعيا في العالم الحقيقي والافتراضي

حاول نشرمقالات جديدة ومفيدة في مجالك للجمهور وساعد وجاوب أي أسئلة عن الموضوع

تأكيدا على ما سبق و تلخيصا له يجب التركيز على محتوى عالى الجودة، و الأخذ فى الاعتبار انك تتحكم بفكره الناس عنك من خلال ما تشاركه ، مساعدة الغير فى مجال تخصصك حتى تكون مرجع لهم و لغيرهم و ايضا التفاعل معاهم و الرد على محتواهم لخلق مشاركات فعالة و التركيز دائما على الاستمراريه و ضرورة تخصيص وقت فى اليوم للقراءه و الاطلاع على الجديد فى مجال تخصصك

رابعا: اهم المنصات التي تساعد على الترويج الذاتي

يجب توحيد الصورة الشخصية و تعريف شخصك فى البايو فى كافه المواقع الاجتماعيه التأثير هنا يكون اقوى و افضل

كبدايه ناجحه للترويج الذاتي ابدأ ب

  Linkedin

لينكدان من أهم أدوات الترويج الشخصي في سوق العمل تستطيع من خلاله أن تعرض خبراتك وكل شيء عنك في شكل إحترافي مُتاح لكل الناس و كل ما زادت قدرتك علي إستخدامة بإحترافية وعرض خبراتك ومهاراتك ستزيد فرصتك في التميز وسط سوق العمل وفي مجالك

Twitter

من خلال التواجد على التويتر يمكنك التواصل مع

المشاهير | السياسيين | أصحاب فكر | صناع قرار

Personal Blog

ان المدونه هى موقعك الشخصي و عالمك الخاص الذي من خلاله تعرض  تجاربك و خبراتك و أرائك الفكرية و العمليه بحرية فأحرص على أن تقدم محتوى جيد و مميز وذلك بتحديث مدونتك بالمقالات بصورة منتظمه ومميزة فذلك يساعدك على  وضع بصمتك في عالم الانترنت و أن تكون مرجعا و من خلال مدونتك تستطيع بناء علاقات اعمق مع الزوار من خلال الرد عليهم ومتابعتهم و التواصل معهم

كما ان تحديثها باستمرار وانتظام وان كان يأخذ وقتا وجهدا إلا أنه يعود بتأثير ايجابي باظهارك كخبير فى مجاله و مصدر موثوق للمعلومات

و قد عرضنا من قبل كيفيه انشاء المدونات و اهميتها واستراتيجيه التسويق للمدونه يمكنك قرائتها هنا

و باقى المنصات تكون حسب طبيعه عملك او شغفك فمثلا

Pinterest and Instagram اذا كان طبيعه عملك او شغفك مرئيه تعتمد على الصور

خامسا: أهم الأدوات التي تساعدنا ب الترويج الذاتي

top-15-online-tools

بعض أدوات الرصد

Google Alerts

Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user’s search term

Topsy

Topsy Social Media Analytics allow you to search by time & place, set alerts, and analyze sentiment for every tweet ever made

Social Mention

Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, etc

بعض أدوات البحث عن محتوى جديد

BuzzSumo

BuzzSumo gives you insight into what content is working, and the influencers amplifying it

Scoopit

Soopit for content curation, Branding and Authority Building

AllTop

Alltop All the top headlines from popular topics around the web

أدوات فعالة

Bitly

Bitly is a URL shortening service it’s a link management platform helps the world’s leading brands deliver and measure their efforts across all marketing channels. Through the power of the link

 تقصير الرابط

 تقرير تحليلي عن الأشخاص الذين ضغطوا على الرابط

 امكانية منح الرابط القصير اسم مميز

أدوات التحليل و القياس

Klout

Klout is a website and mobile app that uses social media analytics to rank its users according to online social influence via the “Klout Score”, which is a numerical value between 1 and 100

و قد قمنا بتجميع أهم النقاط التى طرحت فى الحوار هنا
  كل شهر نناقش مواضيع مهمه و نرحب بجميع الاقتراحات لمناقشه ما يهمكم معرفته تابعونا على هاشتاج
#IOTTT

 

Advises from the “Connected Startup” Creating an Open Climate for Communication!

Coming Together to Nurture the Digital Media Landscape in the MENA Region!

At InsideOut Today, we have the best team and we look for the best. We are a group of geeks, enthusiasts, visionaries, consultants all with one goal which is to deliver high quality innovative software solutions to the local, regional and global market.

Our Team has diverse backgrounds, knowledge types, opinions and thoughts and we always debating us and criticizing ourselves to take our solution and services to the next level.

As A team, we have lots of massively positive energy that enables us also to be globally virtual and remote team working from different areas worldwide including team located in Cairo, Rome, Sydney, Salzburg and Islamabad.

 logo-mesh-3InsideOut Today is part of InsideOut10 Group, consisting of:
  • Insideout Today: regional hub for mobile web development and digital media services for the MENA region, based in Cairo, Egypt,
  • Insideout10 Headquarters in Rome, Italy is major shareholder of InsideOut Today and Redlink GmbH – focused on open innovation and digital strategies for large clients in Italy, Europe and US,

online identity

Our mission is to create value and unique digital experiences for our clients and partners leverages on our successful multi-cultural team and the commitment of all of us to continuous technology research providing the best digital media services for the MENA region

The year 2014 was a very remarkable year for us with our rebranding we launched a totally new identity  & a new payoff and the delivering of successful projects and many other achievements and the beginning of 2015 was very successful as well with the launch of our own new product HelixWare Online video Platform and we are working hard to put great efforts for the rest of 2015 delivering more and more successful projects!

Meet our team…The power behind the wheel! 

We are Inviting you to meet Our InsideOut Today Cairo Team and get to know the people who makes the delivery and the support of our projects..

ramadan iftar

InsideOut Today Team Families – Ramadan Iftar

At InsideOut Today we are always keen on creating and maintaining a high performance culture that encourages innovation, creativity and high team work spirit…We had our Team Families Iftar last Ramadan and last week we had our Monthly Team Day Out where we reviewed our achievements..performance and above all celebrating success

team breakfast

InsideOut Today Monthly Team Breakfast

Gathering and outings with the team are done regularly we are always keen on providing to our team a positive, energetic and motivational working environment

We are glad to share with you some tips and advice’s from our team for working together across time and space:

What We do to stay always connected with Cairo Team and the team abroad for effective project management:

As we are a multinational team it’s very important that we stay always connected and to work together throughout the day for better communication and performance

  1. Using Trello and Slack…Trello and Slack has everything you need to organize projects of any size
  2. Regular Skype Conference Calls
  3. Regular meetings between Cairo, Italy and Salzburg
  4. Having all our documents shared on Google drive for all the team to be able to access it
What we do to stay always connected with the Tech Community:

We enjoy being part of the community and supporting entrepreneurship in all fields..we focus on sharing experience with the tech community through:

  1. Organizing Regular meetups for experience sharing and networking in a professional environment
  2. Attending Tech and startups events and providing support through our services such as live streaming Riseup summit to the world
  3. Organizing a monthly Twitter Chat #IOTTT to answer people questions about the latest technology and to share experiences and latest digital media trends.
  4. Involving young startups to witness the creation of projects and test it and give us their feedback and answer all their questions
A Group of young startups were invited to our office to test our latest project

A Group of young startups were invited to our office to test our latest project

If you have any questions, inquiries about our services , our Dynamic Team can help you find the support or services you need we provide a wide range of Digital Media and Online Marketing services check all about our services here

Contact us today sales@insideout.today

Why Blogging is important for your business Part 3 “infographic”

While websites are still the cornerstone of the Internet, websites have never really enjoyed the kind of popularity that blogs have recently gotten. As opposed to websites, blog entries have personal dimension that adds credibility, interaction, relationship-building a sense of community and familiarity it’s the friendly face of any organization.

Blogging makes it extremely easy for anyone to become an online publisher with its easy to use publishing platforms.

And here below a very useful infograph about why Every business should blog!

whyeverybusinessshouldblogInfographic source Quicksprout

Summarizing the biggest benefits of blogging and why it matters to your business:

1. Blogging Boosts Search engine optimization

Blogs allow you to have updated information and new keywords added regularly, which are going to increase your SEO and further help your traffic

Search engines love fresh content. By blogging consistently, you give Google and other search engines new content to index

2. Blogging Drives Traffic

Blogging regularly will increase visibility and thus increase the traffic to your website, thereby increasing page views and hits as your business get more exposure.

3. Blogging Adds Value

Blogs enables you to add further value to your business; by applying storytelling techniques and compelling posts; you give your readers materials they are interested in, while showing your expertise in your field you add value to your product or message.

4. Blogging builds networks and trust

Valuable and interesting blog posts attract readers who will then regularly visit your blog by regularly posting valuable, honest articles on your blog the more trust you will gain and thus Blogging  will expand your network of friends, business associates and clients

5. Connect people to your brand

Blogging builds brand awareness for the different services you offer, thereby creating engagement among your readers.

It lets you closer to your target audience which likes to hear what you say and follow you and give you their direct feedback instantly

6. Strengthen your social media presence

by creating valuable content it will have a huge impact on your presence on various social media platforms, content that adds value to readers which will make them likely share it with their circles thus will attract new audience to your blog.

Blogs thrive on social sharing and interaction. They are designed for this…Furthermore, blogs offer multiple subscription possibilities to enter in a more frequent, personal and better targeted dialogue with visitors.

 Consistent-blogging-boosts-inbound-ROI-The-State-Of-Inbound-Marketing-2013-by-HubSpot-click-to-open-PDFSource: Consistent blogging boosts inbound ROI – The State Of Inbound Marketing 2013 by HubSpot  Source

After going through How to start a blog, and the effective marketing strategy for blogging and finally why blogging is important for your business Summarizing all this in few words:

Choose your message, audience, online identity and social networks and start a blog today and don’t forget to blog regularly, focus on data visualization which allows you to foster familiarity & consistency with your viewers feeds, use the right keywords, and finally promote your post.

And here is a very interesting analysis published by hubspot on how often should companies blog

If you have more to add kindly comment below or share with us other useful links or resources.

The Effective Marketing Strategy for blogging! Part 2 “infographic”

Blogging is your human Voice…your digital story telling

The blog is all about the journey or the story the blog is about conversation, community and connection the point is to have a strategy so that your blog has a focus, direction, and character that makes sense to your readers and gives structure and purpose to your posts, by making a good strategy you can grow your blog successfully

PLAN…DO…CHECK…ACT

plan-do-check-act

Plan Your Content Before You Write It, planning your blog content ahead of time is the best way to be sure you’ll write and publish regularly, Implement the plan, monitor your performance & analyze how your visitors interact with your content and then act accordingly to improve performance.

After defining last week how to start A Blog….here is the effective strategy for Blogging:

EFFECTIVE MARKETING STRATEGY FOR BLOG - AMENDED INFOGRAPH 2

Use your story to develop a more loyal readership by creating the most compelling blog content you possibly can… here is a very useful article about The art of storytelling how to create a compelling blog post

And here is a previous interesting blog post about the science and art behind travel blogging!

 

Stay tuned next week with part 3 “Why blogging is important for your business”

Aside

Egypt is great, by the people’s passion!

A story about people’s energy & online influence

Egypt is Great, definitely great with it’s highly positive dynamic youth with fresh minds and positive attitude

We witnessed during the last 2 weeks during the advanced career seminar organized by the ECTD at the British University in Egypt “BUE” and delivered by our CM Fady Ramzy and Hesham Shata from Think Marketing Magazine the dynamic young spirit of the Egyptian Youth and their willingness to go the extra mile if they are  directed to the right track.

The Story Behind Egypt is Great:

Fady Ramzy Explaining the Egypt is Great Exercise

Fady Ramzy Explaining the Egypt is Great Exercise

On the last day of the training Fady Ramzy conducted a group exercise he asked the attendees to be divided into groups and to apply all the info learned during the 5 days training by promoting Egypt using the hashtag #egyptisgreat and to think about new innovative ideas.

And the group who will create the best ideas will win a free visit to Interact Egypt office to spend one day with Interact Team to be able to see the daily work life of our developers and to benefit from their experience.

So what happened next:

The dynamic attendees worked really hard on wonderful ideas based on the info consumed for a period of one hour, on different ideas from creating online videos, blog posts and others spreading Egypt’s values to the world and posting it to the hashtag and this hard work was translated into a trending hashtag!!!!!

egypt is great innovative ideas

egypt is great innovative ideas

Also we had also a great chocoholic Day at the Training where most of the attendees were rewarded for their great engagement during the #sm_seminar which motivated people to create higher engagement

And the Lesson Learned after this successful Exercise is:

The Winning Group

The Winning Group

  • Egypt has great talented people who are willing to go the extra mile if they are really motivated and encouraged.

  • Companies should work on integrating individual learning and development into every job description so that the personal growth is required and rewarded
  • Reinforcing Motivation by creating an environment where people are empowered to make change to improve their performance

Proudly there’s great organizations in Egypt supporting and empowering the new generations, the Entrepreneurs and Startups through different options  incubation, extensive mentorship and funds such as Startup Mena, Masrdotbokra, Injaz Egypt, Endeavor Egypt, Flat 6 Labs, Nahdet El Mahrousa , AUC School of Business and lots More

Interact is always proud to  be part of the community and supporting the Startups and we had great pleasure attending and supporting last week the Mentors award 2014 event organized by Injaz Egypt, Endeavor Egypt and AUC school of Business to recognizing outstanding mentors in the workplace and community and we had the pleasure collecting a nice photo set of the event

Mentors Awards 2014

Mentors Awards 2014

Also there’s great initiatives continuously taken to promote and support Egypt Tourism such as for the love of Egypt it’s an initiative by the Egyptian Ministry of Tourism in association with AIESEC Egypt to invite everyone around the world to visit Egypt.

The conclusion:

As We live in a digital world  where information can be communicated rapidly and efficiently and transforming all facets of our society. so let’s Raise the slogan of #Egyptisgreat and we work hard each from his place to continuously promote Egypt great values and resources spreading it to the World. 

“Motivation, Creativity and enthusiasm is more important than knowledge..Knowledge without practice is useless…Egypt is Great and will definitely be greater with the power of it’s dynamic youth

#sm_seminar Group photo

#sm_seminar Group photo

  And here is the set of pictures for the #sm_seminar great Journey 

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