The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“Online content creators”’

Video, Advertising and Social Media the Magical Trio for Online Business!

The clock is ticking fast the world of digital is transforming at the glimpse of an eye!

The biggest trend in digital right now is video…Online video advertising to grow to nearly $10 billion this year:

Video Spending 2

Digital video advertising will drive nearly $10 billion in ad spend this year. This is a remarkable 28% increase over 2015, making video digital’s fastest-growing ad format. It remains the gold standard for many brand advertisers that have relied on television for years. As audiences and devices digitize, The demand for video on all screens is quickly multiplying

Today’s digital publisher can turn a single video into a scalable marketing asset that serves across TV and various owned and unowned digital channels.”

facebook dominates

Sources:

mixpo report “The State of Digital Advertising for publishers”

2016 IAB Video Ad spend study

Video, Advertising and Social Media the Magical Trio for Online Business!

With all recent reports highlighting the ongoing growth of Digital Video and the increasing share of Ad spending and as we see this year the integration between social networks, video and advertising is very clear.

All social networks are extremely focused on two aspects advertising (simply this is where the money is) including Facebook ads, Instagram ads, twitter ads, etc and the second aspect is video with the big fight between them as well (Youtube vs Facebook videos, etc)

so we decided to dedicate our upcoming meetup to deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online, especially what was booming in Ramadan this year!

This meetup in 6th in a row of our “Online Content Creators meetup series” that we have started earlier in 2015 focusing on online content especially video.

meetup august option 4

Join #OCCEgypt meetup on August 1st at the greek campus, register your seat here

Be part of our Online content Creators Meetup community Learn, share knowledge and network with like-minded pears

Online Video Business for Media Industry in Egypt!

News & media industry in the Middle East needs to evolve as there’s no Mass production specially in Egypt!

The media industry in Egypt is undergoing a heavy, quick and sometimes hectic transformations, especially moving online now. Several reasons are behind this due to cultural, political & economic factors and also due to a new young enthusiastic generation that consume news and content mostly online, especially on social media and from their smart phones!

Egypt Online Content Creators series- March 2016

This meetup is fourth in a row, where we dig deeper in the importance of online content, especially video. This time we are very focused on the media industry in Egypt as we see huge potential if online video is better utilized through dedicated streaming platforms, and content distribution best practices.

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This meetup comes aligned in a series of meetups previously held by Insideout Today, to bring together all the community of online content creators in Egypt, especially video and this time more focusing on the Media industry in Egypt

Lots of interesting sessions took place during the event:

1. Welcome speech by our CEO Fady Ramzy who gave to the attendees a quick introduction about Online content creators meetup series and how InsideOut Today is striving to drive real change in the Online Video Business for Media Industry in Egypt , and he shed the light on the online media scene in the Middle East and how are new opportunities, especially for Video, are now more than ever before!

Fady went through the internet penetration in the Middle East for the year 2016 and the consumer’s behavior online stats and figures.

Fady also explained Streaming platforms & how to configure the platform according to business model

Here is a glimpse of fady’s presentation

And lastly he gave the attendees a brief introduction about Shoof Cairo “it’ s a city story telling application” crafted by InsideOut Today…. it will be our biggest gift to the community as Shoof Cairo definitely will change the way users watch real time videos” currently it’s still in closed Beta version for testing

and finally Fady showcased HelixWare successful customer projects demonstrating how Streaming platforms is a turn key solution for content providers.

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2. Interesting panel discussion took place and during the panel online video for the media industry situation in Egypt was discussed by successful TV anchor and Head of Mass Communication at Misr International University as follows:

a. Head of Mass communication department at Misr International University Dr. Amany Bassiouny talked about the science and management of the ecosystem provided to the MIU students and she stressed that the media industry in Egypt needs to provide a wider range of news such as news documentary” and how important is that for Egypt Cultural and historical heritage

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b. The Energetic and Successful TV Anchor Dina AbdelKarim – TV Anchor in Al Kahera wa Nas TV channel she talked about the Digital news Online distribution “the Smart Distribution” and the obstacles Media Industry is facing

c. And Proudly Baher Esmat – ICANN Vice president was attending the meetup and as usual he gave great insights about the Online Video Production for Media industry in Egypt and he highlighted that there’s no mass production in Egypt

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Fady Asked the attendees Why broadcasters now prefer prefer to go online through streaming platforms while they are FTA??

Everybody agreed on the same points that people prefers “online streaming” because of all the interactivity features that are not available on tradition TV like live interactive streaming, time shifting, Video archiving, Catchup TV & of course TV Ads are boring and non-interactive ”

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The Main points highlighted during the event was:

  • User Generated Content trend will be dominating news industry in the very near future
  • We have to work on switching from being content consumers to be content producers ” content is the heart of effective web presence”
  • Media & news industry in the Middle East needs to develop further towards online presence, as there’s no Mass production specially in Egypt recently
  • Traditional media has no option but to switch to online video platforms to sustain the money.

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great Video content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

Group Picture

It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

The revolution of creating Egypt’s online content just took place!

Proudly last week we gathered Egypt’s successful online content creators in one place!

And for The first time in Egypt the event was Live streamed with HD!

Part of the attendees at the OCCEgypt meetup

Part of the attendees at the OCCEgypt meetup

Insideout.Today, previously called Interact Egypt, proudly organized on June 15th Egypt’s First Online content creators meetup at the prestigious AUC new Cairo Campus in partnership with our educational Partner Entrepreneurship and innovations at AUC and gladly we had also RiseUp Egypt supporting us during this event.

The audience were around 80 with interesting diversity from bloggers, graphic designers, photographers, online Journalists, video creators, community managers, social media specialists, and more!

 Event Highlights:

  • Welcome speech by our country Manager Fady Ramzy who announced our new brand identity InsideOut.Today
Interact Egypt New Identity is InsideOut.Today

Interact Egypt New Identity is InsideOut.Today

  • Welcome speech by Dr. Ahmed Hassanein from AUC EIP stressing on the importance of online content creations
Dr. Ahmed Hassanein - AUC EIP Welcome Speech

Dr. Ahmed Hassanein – AUC EIP Welcome Speech

  •  Welcome speech by Abd El Hameed Sharara from RiseUp Egypt and he announced that RiseUp summit will take place this year next October 2014
Abd El Hameed Sharara Welcome speech

Abd El Hameed Sharara Welcome speech

  • Following the welcome speeches Fady Ramzy presented the latest about content supported by technology and giving hints about the types of online content and the latest trends in content creation such as the infographics and how to create valuable online content. And he also discussed the linked open data and the semantic web (“CONTEXT” IS NOW THE KING) and he advised the attendees to tryout wordlift to semantically enrich their blogs & websites over wordpress platform.
Fady Ramzy Presentation at the OCCEgypt Meetup at the AUC

Fady Ramzy Presentation at the OCCEgypt Meetup at the AUC

And also Fady Ramzy announced in this event that gladly Insideout.Today will be hosting a Twitter chat each 2 weeks for one hour on #IOTTT to answer people questions about the latest technology and to share experiences and latest digital media trends.

 

 

Finally the coolest part of the event was the panel discussion featuring entrepreneurs, online content creators & media anchors who have online content success stories to be shared with the audience as follows:

The Panelists at the OCCEgypt Meetup

The Panelists at the OCCEgypt Meetup

  1. Sherry Kilany and Sabrina Khalil from scoopempire showcasing the story behind #Kashmagy video (the Egyptian Version of happy) and how it hit more than 1 million online views with the great cooperation with disalata!
  2. Amir Shoushaa the Man behind (Asa7be sarcasm society) talked about the comics business in Egypt and how (Asa7be sarcasm society) Started , how they produce the online content and how they built Asa7be out of comics.
  3. Abdel Rahman Wahba The founder of Iqraaly presented the Iqraaly unique platform and how they aim to deliver rich audible content through the audiobooks
  4. Amr Shahin From Akhbar El Yom presented a demo of augmented reality for enriching the news experience and as well the ads, done by Akhbar El Yom, and the impact of this AR technology to switch the offline newspaper Akhbar el yom to a digital newspaper.
  5. And the final speech was given by Enas Tharwat the popular radio anchor from Negoum FM & Radio 90 90 talking about how social media impacts the media business.

The meetup was also an excellent opportunity for attendees to network in a professional environment and interact with others who share the passion for great content creation, brainstorm and to have their questions answered by the panelists and the event organizers.

Attendees asking the panelists

Attendees asking the panelists

It was a very successful event and the hashtag #OCCEgypt went trending during the event and we have collected a beautiful set of pictures from the event and here is all the recorded sessions

 

Stay tuned with @insideout_Today and our coming twitter chats #IOTTT!

Attendees Networking

Attendees Networking

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