The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘monitoring’

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Egypt’s Presidential Race over Social Media

A quick preview (http://datasift.com/stream/22642/egypt-presidential-elections) of the stream (Web and Social Media) on the Presidential elections held in Egypt these days.

It is the second presidential election in Egypt’s history with more than one candidate, following the 2005 election, and the first presidential election after the Arab Spring.

Entrepreneurship is not difficult as long as you are able to meet your challenges!

In a casual setting at Innoventures’ Office, we had our first and long awaited meetup for Egypt Startups, technology entrepreneurs (anybody with vision or product for web or mobile), online experts, gurus as well as entrepreneurship supporters like mentors & consultants to discuss the current entrepreneurial challenges in Egypt that slows down entrepreneurial inventions.

Therefore, to meet your challenges event started with successful entrepreneurial cases through inspirational mini-speeches by 3 entrepreneurs who managed their way through those challenges. Those mentors were Abdellatif Olama, CEO of Dear’n’Deal, Abdelrahman Wahba, CEO of Iqraaly and Hady Ahmed, CEO of Tabshoura that are three successful businesses in the Egyptian market that started with an entrepreneurial initiativve.Then, we had a group game for identifying the challenges, announced a mini-contest of “Meetup tweetmaster” and finally had Q&A session with open discussion.

Every small Business meets some obstacles at their Baby-phase, where you are now. That’s not because you lack experience but may be because you miss the know-how. Sometimes you waste your time trying start the whole business from scratch while you can save your time, energy, resources and creativity to adding10% to a 90% that already exists out there. This 90/10 rule was explained by Olama who said that the asset is where you end not where you start. So, one can borrow 90% from an already-existing idea and add to it his/her 10% that take already to a completely different level.

Peer and family pressures telling you, “you are young, you can’t do it”, shan’t be listened to. For, Hady all surrounders weren’t supportive but weren’t believing his young age, 21 years, can do him any help. However, he didn’t give attention to that and established his successful “Tabshoura”, middle-man market linking designers to designers’ hiring agencies.

The main 5 challenges discussed were the funding, business planning, marketing activities, sales management, and lack of resources. To reach a fair focus for the meetup, a game was run to indicate the main common challenge that met the majority of Startups. The game was as follows; 5 boards were hung on the wall with a challenge written on each, sticky notes were distributed on participants to stick their problem to the problem-related challenge.  The conclusion was that funding and business planning contributed to the majority of challenges.

To guarantee broader reach of coach-needy entrepreneurs, the meetup was also live streamed and live tweeted by Interact, attendees and online followers, who asked questions and interact shared their questions within the meetup and tweeted them back the answers. By the end of the meetup, we announced 3 winners for our mini-contest “Meetup Tweetmaster”, who won an exclusive training session for entrepreneurial skills. To gain more benefit and broader vision over entrepreneurs in Egypt, you can see the event’s pictures and watch interviews with the speakers.

When traffic gets under control!

Now, it’s easy to monitor and analyze the whole online ecosystem for the digital identity for a topic, product, brand or company or may be also our client, his competitors and his services importance and mentions through our Social Media Monitoring Service.

The monitoring covers several online channels including blogs, forums, online review and news websites in addition to social networks such as Facebook, twitter, Flickr, youtube and others.

The method used for analyzing retrieved data follows a path of recording/listening then understanding and analyzing, aimed at judging the effectiveness of the Company communication strategies from both quantitative and qualitative perspectives.

The phases of analysis comprise:

  • Crawling the online space to capture and extract relevant data.
  • A semantic analysis aimed at classifying messages on the basis of previously defined messages (popularity, most discussed subjects, emerging trends).
  • Sentiment Analysis by assigning an appraisal rating (positive/negative/neuter) of the analyzed messages.
  • Data presentation in a useful and meaningful way the disposals certain trends or valuable findings along with our recommendation about best practices to make the best use of those findings.

This service results in a credible supportive report verifying accurately all what has been said online on a subject, product, brand or company. This report acts as a timing SWOT analysis to the client showing it the ranking of its products or services, its edge over its competitors, the USP and mentions of its competitors, general impression about it in the perception of its consumers and what media channel should be used to create a broader reach and achieve higher sales.

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