The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘MEPI’

Social Media, the tool to solving Tourism Crisis in Egypt

Last week, in a cozy meeting room in an awesome small villa, in Nasr City, the luxurious Hotels’ Group Team got our E-marketing Workshop.

Over the past year, thanks to the 25 Jan. revolution, the importance of Social Media Networks and their role in Marketing has been highly recognized. So, the professional Egyptian corporates and their elegant clientele began to accept the idea of “Professional Marketing Campaigns” over social media networks.

On the other hand, after the revolution, Tourism in Egypt has been harshly affected, especially due to the spread in the perception of danger and insecurity that propagated in foreign News Coverage. Therefore, a twist in that impression wanted to be targeted. Social Media is considered to be the most suitable Marketing tool, applicable in such case; not only for its global reach, but also for the true engagement with customers.

Savoy management quickly recognized the key to New-Generation Marketing and the necessity for utilization of Social Media to serve Savoy’s Marketing objectives and contacted Interact for a professional E-marketing Training Workshop to be given to its marketing Team to maintain its international standard.

Savoy Hotels Group, the holding company of Royal Savoy, Savoy Sharm El-Sheikh, Savoy Club, Sierra and Soho Square, the 2011 World’s Leading Dive Resort according to World Travel Awards and the Middle East’s Top Relaxation/Spa Resort according to tripadvisor.

The Workshop started with a day of E-marketing concepts and strategies. Then, a day focusing on Savoy’s online identity in terms of the website and social networks to analyze the current situation and set the required goals. This day was also devoted to practical training on each social network on its own; especially facebook & twitter.

Lastly, a session about E-mail marketing, followed by case studies for hotels that utilized E-marketing in their business and that boomed their sales. Finally, we had a contest and the winner, Nevine Adel (@Floofella) was handed an Interact gift and all participants were handed their training certificates.

This workshop got a very positive feedback specially over the #SharmOnline Hashtag that the team created and managed to interact on it themselves. That’s really FUN!!!

Interact Egypt unmatched participation in the Global Entrepreneurship Week!

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators, who launch startups that bring ideas to life, drive economic growth and expand human welfare… see Ad

During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities. Interact Egypt has participated in the GEW in Egypt in three main events as follows

Interact’s participation started on Monday, November 13th, with the @NextGen initiative in PortSaid managed by the USAID/ECP program. Mike Ducker, the entrepreneur-in-residence and his team, invited mentors as Fady Ramzy, Interact’s country manager, along with others to mentor young entrepreneurs and discuss their ideas and also share business experience with them. The winning group is provided a 3 weeks trip to be mentored in Aramex Jordan.  “I was really impressed by the groups I mentored, especially a group from faculty of engineering who invented an underwater video robot that is equipped with a camera and transfers a video stream from under the sea!”, said Fady.

Second, on Nov.14, Global Innovation Game, the official online game of Global Entrepreneurship Week, -known as GiG — featured provocative challenges inspired by these banner slogans: Brainstorm a New World. To learn more about the pre-event preparation, visit this link http://bit.ly/vIgsYU . Fady Ramzy, our country manager was the Cairo expert invited to the GiG’s Arab Frontier Twitter chat and talked about the challenges for entrepreneurs after the Arab Spring. http://bit.ly/v65VIn . “Social media tools that helped ignite revolutions across the Arab world this year are now being adopted by young entrepreneurs to expand their economies. All new Egyptian online entrepreneurs share the vision of utilizing technology to start and grow their businesses,” said Ramzy, @cyberzizo and @interactEgypt on Twitter, noting that Facebook users have tripled this year.

Finally, on Saturday Nov.19, Interact Egypt supported Endeavor Egypt in their 2nd “How I See It” Event, and was glad to be its Social Media Sponsor after the success of the 1st Event. This event was done in correlation with the Institute of International Education (IIE), and sponsored by The Middle East Partnership Initiative (MEPI), Endeavor’s Social Media Sponsor; Interact Egypt and SASCO Group. An E-moments YouTube campaign was built to promote the Liftoff event with videos about Endeavor Entrepreneurs success stories. The main goal of this event is to cultivate the concept of Entrepreneurship in the perception of young students through meeting with and sharing the experiences of most successful leading local and global entrepreneurs!

The participation of Interact Egypt in all the three above mentioned events and the reliance of the GEW team on Interact Egypt specifically to represent Egypt proves only one thing: Interact Egypt is now the coach invited by Global expertise to teach the world how to “play innovation”.

Interact Egypt, the Social Media Sponsor of Endeavor Egypt, announces Endeavor’s 2nd “How I See It” Event

 

As a part of the Global Entrepreneurship Week, Interact Egypt, the Social Media Sponsor of Endeavor Egypt, is happy to announce Endeavor’s 2nd “How I See It” Event, after the success of the 1st Event. It will be on Saturday Nov.19, 6:00pm-9:00pm at Darb 1718 Culture Center, Old Cairo.

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators, who launch startups that bring ideas to life, drive economic growth and expand human welfare… see Ad

During one week each November, GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.

The main goal of this event is to cultivate the concept of Entrepreneurship in the perception of young students through meeting with and sharing the experiences of most successful leading local and global entrepreneurs!

Some of these entrepreneurs will share their experinces at the event such as; Amr Shady, Heba El-Gammal, Osama El-Batran, Mohamed Hamouda (Entrepreneur of Ahlawy), Moatassem. Moreover, International pioneers as Khaled Bichara (CEO of Linkdotnet and Executive Chairman of Orascom Telecom) and Wences (technology entrepreneur, co-CEO of Lemon, Incand a founding partner of MECK Ltd.)

This event is done in correlation with the Institute of International Education (IIE), and sponsored by The Middle East Partnership Initiative (MEPI), Endeavor’s Social Media Sponsor; Interact Egypt and SASCO Group.

The liftoff initiative has already started the cultivation of the Entrepreneurship concept in the minds of three main activities Inspire, Enable and Foster that embrace workshops, competitions and seminars to enhance youth aging, 14-18 years, 18-26 years, 26-35 years respectively. To know more about Liftoff Initiative, visit their website at http://www.liftoffinitiative.net/

An E-moments YouTube campaign was built to promote the Liftoff event with videos about Endeavor Entrepreneurs success stories.

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