The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘meetup’

Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

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Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

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Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

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  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

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Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

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The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

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A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

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“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

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And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

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Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

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5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

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And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

Video, Advertising and Social Media the Magical Trio for Online Business!

The clock is ticking fast the world of digital is transforming at the glimpse of an eye!

The biggest trend in digital right now is video…Online video advertising to grow to nearly $10 billion this year:

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Digital video advertising will drive nearly $10 billion in ad spend this year. This is a remarkable 28% increase over 2015, making video digital’s fastest-growing ad format. It remains the gold standard for many brand advertisers that have relied on television for years. As audiences and devices digitize, The demand for video on all screens is quickly multiplying

Today’s digital publisher can turn a single video into a scalable marketing asset that serves across TV and various owned and unowned digital channels.”

facebook dominates

Sources:

mixpo report “The State of Digital Advertising for publishers”

2016 IAB Video Ad spend study

Video, Advertising and Social Media the Magical Trio for Online Business!

With all recent reports highlighting the ongoing growth of Digital Video and the increasing share of Ad spending and as we see this year the integration between social networks, video and advertising is very clear.

All social networks are extremely focused on two aspects advertising (simply this is where the money is) including Facebook ads, Instagram ads, twitter ads, etc and the second aspect is video with the big fight between them as well (Youtube vs Facebook videos, etc)

so we decided to dedicate our upcoming meetup to deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online, especially what was booming in Ramadan this year!

This meetup in 6th in a row of our “Online Content Creators meetup series” that we have started earlier in 2015 focusing on online content especially video.

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Join #OCCEgypt meetup on August 1st at the greek campus, register your seat here

Be part of our Online content Creators Meetup community Learn, share knowledge and network with like-minded pears

Elevating Digitization in Egypt For Media and News Publishers

Understanding the big shift In Consuming News:

Media Entities, Broadcasters and news publishers in Egypt Must Join the race and understand the big shift in consuming news, news video formats are going through a significant transformation.

Media Publishers Worldwide have gained audience and advertising revenue through creating a range of video output for their own websites and for distribution through social media. “Going Beyond Youtube with Online Video Platforms”

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Elevating Digitization in Egypt For Media and News Publishers:

Everyone wants to go digital. The first step is truly understanding what that means

It’s very important to understand that it’s a must to go beyond social Media with Online Marketing

Always the first thing that comes to mind with online marketing is social media. Yes, social media is a great way of marketing, but it’s definitely not the only tactic you should be implementing in your digital strategy

Another essential element of elevating digitization in Egypt for the Media and News Sector is to use an effective Online Video Platforms that measures, tracks, and demonstrates conclusively the significant impact of every L.E. that is invested in it

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And As we can see that Egypt Media Industry is catching up with the digital race that’s why we decided to put lots of efforts on educating the community about the importance of digitization through a series of meetups that we have started last year by gathering all online content creators in Egypt in one place

Here is a glimpse of our last OCCEgypt meetup ” The Digital Media Industry in Egypt the Challenges and opportunities” :

OCCEgypt Group picture

It was a great event with lots of interesting discussions and useful insights and gladly we had a very special guest “Valentina Primo” a freelance journalist & a travel blogger with lots of international experience in digital media

Our last meetup had extremely useful discussions and debates about online video & digital media scene in Egypt So in this meetup we tried to better focus on the current situation of the digital media industry in Egypt, from the view point of broadcasters, newspapers, advertisers, professionals, freelancers, etc to draw an exact picture what are the opportunities, and also challenges that face Egypt to be an online content creation hub in the Arab region

Highlights of the event discussions:

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Fady presented the Twitter Report of the top trending hashtags in Egypt in the first quarter of 2016 and he highlighted the following points:

  1. To expand the reach of your online marketing efforts. … Understand each platform to Know how to promote your content and on which social networks
  2. High quality content is the key differentiation on Social Media
  3. Going beyond just posting over social media, to the level of correctly understanding content creation & distribution tactics
  4. It’s a multiscreen world the mobile is dominating
  5. Having the video on your own site allows you to boost brand engagement to encourage customers to stay longer on your site
  6. With your own online video platform, you can create personalized, interactive video with clickable calls to action.

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Valentina Primo shared her expertise with the attendees and highlighted the following points:

  1. Each company has to have each own storyteller who masters the art of storytelling
  2. Human stories matter more now…make the customers the hero of your story
  3. Consumers are looking for inspiration or information, discovering new things, or making decisions so it’s very important to Optimize online content for social media and search engines
  4. Visuals…Visuals..Visuals is the key

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Fady and Valentina Concluded the Challenges that are facing the Digital Media Industry in Egypt in three main points:

  1. The limited Perception about online
  2. The Misuse of Technology
  3. The Lack of proper knowledge & training of Social Media

It was a very successful event #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Online Video Business for Media Industry in Egypt!

News & media industry in the Middle East needs to evolve as there’s no Mass production specially in Egypt!

The media industry in Egypt is undergoing a heavy, quick and sometimes hectic transformations, especially moving online now. Several reasons are behind this due to cultural, political & economic factors and also due to a new young enthusiastic generation that consume news and content mostly online, especially on social media and from their smart phones!

Egypt Online Content Creators series- March 2016

This meetup is fourth in a row, where we dig deeper in the importance of online content, especially video. This time we are very focused on the media industry in Egypt as we see huge potential if online video is better utilized through dedicated streaming platforms, and content distribution best practices.

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This meetup comes aligned in a series of meetups previously held by Insideout Today, to bring together all the community of online content creators in Egypt, especially video and this time more focusing on the Media industry in Egypt

Lots of interesting sessions took place during the event:

1. Welcome speech by our CEO Fady Ramzy who gave to the attendees a quick introduction about Online content creators meetup series and how InsideOut Today is striving to drive real change in the Online Video Business for Media Industry in Egypt , and he shed the light on the online media scene in the Middle East and how are new opportunities, especially for Video, are now more than ever before!

Fady went through the internet penetration in the Middle East for the year 2016 and the consumer’s behavior online stats and figures.

Fady also explained Streaming platforms & how to configure the platform according to business model

Here is a glimpse of fady’s presentation

And lastly he gave the attendees a brief introduction about Shoof Cairo “it’ s a city story telling application” crafted by InsideOut Today…. it will be our biggest gift to the community as Shoof Cairo definitely will change the way users watch real time videos” currently it’s still in closed Beta version for testing

and finally Fady showcased HelixWare successful customer projects demonstrating how Streaming platforms is a turn key solution for content providers.

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2. Interesting panel discussion took place and during the panel online video for the media industry situation in Egypt was discussed by successful TV anchor and Head of Mass Communication at Misr International University as follows:

a. Head of Mass communication department at Misr International University Dr. Amany Bassiouny talked about the science and management of the ecosystem provided to the MIU students and she stressed that the media industry in Egypt needs to provide a wider range of news such as news documentary” and how important is that for Egypt Cultural and historical heritage

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b. The Energetic and Successful TV Anchor Dina AbdelKarim – TV Anchor in Al Kahera wa Nas TV channel she talked about the Digital news Online distribution “the Smart Distribution” and the obstacles Media Industry is facing

c. And Proudly Baher Esmat – ICANN Vice president was attending the meetup and as usual he gave great insights about the Online Video Production for Media industry in Egypt and he highlighted that there’s no mass production in Egypt

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Fady Asked the attendees Why broadcasters now prefer prefer to go online through streaming platforms while they are FTA??

Everybody agreed on the same points that people prefers “online streaming” because of all the interactivity features that are not available on tradition TV like live interactive streaming, time shifting, Video archiving, Catchup TV & of course TV Ads are boring and non-interactive ”

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The Main points highlighted during the event was:

  • User Generated Content trend will be dominating news industry in the very near future
  • We have to work on switching from being content consumers to be content producers ” content is the heart of effective web presence”
  • Media & news industry in the Middle East needs to develop further towards online presence, as there’s no Mass production specially in Egypt recently
  • Traditional media has no option but to switch to online video platforms to sustain the money.

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great Video content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

Group Picture

It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Egypt Online Content Creators series: Why Video is Crucial for your Business in 2016?

Online Video Content Creators are the new superstars of the online business!

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Online video is now a crucial ingredient of any business, this is a FACT not a forecast anymore. Last year also social networks have heavily adopted video technologies and the online video tech industry has witness many mega acquisitions

InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we are working hard to bring together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business. First meetup was last week focusing on the importance of Online Video content in Egypt, presenting the latest technologies in online video world and finally discussing the different opportunities for this business in Egypt

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Our First Meetup this year “Why Video is Crucial for your business in 2016?”

The meetup took place on February 18th in partnership with Injaz Egypt providing us the meetup space at their office at one of the best Nile view spot in Cairo!

The event was attended by almost 50 persons who are interested in online content from influential bloggers, graphic designers, photographers, online Journalists, videographers, community managers, social media specialists and entrepreneurs.

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Event Highlights:

Welcome speech by our CEO Fady Ramzy who talked about the art & science of Visual storytelling and the latest technology for Online video platforms focusing on how social networks like Facebook & Youtube are fighting for your own video today! Here is a glimpse of fady’s presentation

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Fady highlighted during the event 3 main points:

  1. The state of online video in 2015 and how it indicates the situation for online video business in 2016
  2. How Online video is driving the future of Digital Marketing and It’s impact on immediate SEO Results
  3. Fady stated that traditional media has no option but to switch to online video platforms to sustain its revenues.

And lastly he presented HelixWare online video platform our latest product to support streaming media business inviting the attendees to Try HelixWare for free to listen to their comments and feedback

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Interesting panel discussion took place and during the panel online content creation situation in Egypt was discussed by successful entrepreneurs and online content creators as follows:

Panel Discussion

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The Digital Media Geek Tarek Nasr Managing Director of the Planet talking about the business of Online video creation in Egypt and the top social media platforms used in Egypt to watch videos and he talked briefly about the successful story of enterplanet360 Online web series giving quick advices to startups about how to grow their business through digital media

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The Energetic Ranya Shalaby Business development Manager of Injaz Egypt talking about the new generation of Egyptian entrepreneurs and content startups she saw and how Injaz Egypt is supporting them

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Reham Salem a very dynamic Egyptian TV presenter showcased the best practices for Media entities using Online video in Egypt such as Almasry Alyoum multimedia experience

 

 

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

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It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event.

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Blending The Digital Video Business with Web 3.0 – Helping Business Grow with Visual Story Telling!

What’s Web 3.0

Web 3.0 is the next step in the evolution of the Internet and Web applications, The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries “Wikipedia”

WEB 3.0

Web 3.0 is changing the way we use the Internet, Computers understand the meaning of what we publish on the Web
Learn about the concept of Web 3.0 and Web 3.0 development here is a full introduction to web 3.0

Why Digital Video Business is important in the Web 3.0 ERA

Now we’re entering Web 3.0 Era, which is mobile, In this Era we should be prepared for the challenges and adapt to the big shift and the tremendous change to save time and improve work quality . The Mobile Web 3.0 has elements that build upon prior eras, but it also has several distinct and different elements from what’s come before.  Some of these distinct elements of the Mobile Web 3.0 era include real-time, ubiquitous (always connected, always with you), location aware, sensors, tailored, smaller screen, and high quality camera and audio.

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How we are Blending the digital Video Business with Web 3.0

Proudly the year 2014 & 2015 was a tech evolutionary years of Our InsideOut Group introducing a new wave of semantic technologies aiming to integrate real-time data through different platforms:

Our semantic Innovative Products:

Wordlift:

Wordlift is a WordPress Plug-in to organize post and pages adding facts, text and media to build beautifully structured web sites.WordLift publishes your content as Linked Open Data following Tim Berners-Lee‘s Linked Data PrinciplesWordLift is a semantic editor for WordPress.

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WordLift adds semantic annotations and combines information publicly available as linked open data to support the editorial workflow by suggesting relevant information, images and links.

Download Wordlift now and reach your maximum potential audience

HelixWare Online Video Platform:

HelixWare is a robust streaming platform that makes online video publishing easy, turns WordPress into a Video Hosting platform, supports live and makes videos discoverable, searchable, and beautifully organized.

helixware

Helixware is the streaming platform built for live & on-demand streaming. Its customers are online publishers, hosting providers, telco providers, broadcasters & TV stations as well as media startups

Try out HelixWare for Free!

Helping Business Grow with Video:

InsideOut Today has always the commitment to Support the community As part of Our Corporate entrepreneurship Responsibility to support entrepreneurship in all fields with continuously sharing knowledge and experience about the Latest digital media Technologies and the best practices for Digital media and social marketing

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We are super excited to be an active partner for Riseup Summit for the third in year in a row! This year, the summit’s slogan is “The world is coming to Cairo” and on the opposite side we shall be broadcasting the summit to the whole world! Our main support to riseup is that we are providing HD live streaming for the main sessions and workshops. We shall also be doing an interesting workshop about personal branding on the 13th so we wish to see you all there. Stay tuned on this page for more updates to come!

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Following RiseUp we are holding a meetup about Online Video Business in the Web 3.0 Era!

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