The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“meetup community”’

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

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A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

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“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

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And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

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Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

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5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

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And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

Online Video Business for Media Industry in Egypt!

News & media industry in the Middle East needs to evolve as there’s no Mass production specially in Egypt!

The media industry in Egypt is undergoing a heavy, quick and sometimes hectic transformations, especially moving online now. Several reasons are behind this due to cultural, political & economic factors and also due to a new young enthusiastic generation that consume news and content mostly online, especially on social media and from their smart phones!

Egypt Online Content Creators series- March 2016

This meetup is fourth in a row, where we dig deeper in the importance of online content, especially video. This time we are very focused on the media industry in Egypt as we see huge potential if online video is better utilized through dedicated streaming platforms, and content distribution best practices.

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This meetup comes aligned in a series of meetups previously held by Insideout Today, to bring together all the community of online content creators in Egypt, especially video and this time more focusing on the Media industry in Egypt

Lots of interesting sessions took place during the event:

1. Welcome speech by our CEO Fady Ramzy who gave to the attendees a quick introduction about Online content creators meetup series and how InsideOut Today is striving to drive real change in the Online Video Business for Media Industry in Egypt , and he shed the light on the online media scene in the Middle East and how are new opportunities, especially for Video, are now more than ever before!

Fady went through the internet penetration in the Middle East for the year 2016 and the consumer’s behavior online stats and figures.

Fady also explained Streaming platforms & how to configure the platform according to business model

Here is a glimpse of fady’s presentation

And lastly he gave the attendees a brief introduction about Shoof Cairo “it’ s a city story telling application” crafted by InsideOut Today…. it will be our biggest gift to the community as Shoof Cairo definitely will change the way users watch real time videos” currently it’s still in closed Beta version for testing

and finally Fady showcased HelixWare successful customer projects demonstrating how Streaming platforms is a turn key solution for content providers.

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2. Interesting panel discussion took place and during the panel online video for the media industry situation in Egypt was discussed by successful TV anchor and Head of Mass Communication at Misr International University as follows:

a. Head of Mass communication department at Misr International University Dr. Amany Bassiouny talked about the science and management of the ecosystem provided to the MIU students and she stressed that the media industry in Egypt needs to provide a wider range of news such as news documentary” and how important is that for Egypt Cultural and historical heritage

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b. The Energetic and Successful TV Anchor Dina AbdelKarim – TV Anchor in Al Kahera wa Nas TV channel she talked about the Digital news Online distribution “the Smart Distribution” and the obstacles Media Industry is facing

c. And Proudly Baher Esmat – ICANN Vice president was attending the meetup and as usual he gave great insights about the Online Video Production for Media industry in Egypt and he highlighted that there’s no mass production in Egypt

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Fady Asked the attendees Why broadcasters now prefer prefer to go online through streaming platforms while they are FTA??

Everybody agreed on the same points that people prefers “online streaming” because of all the interactivity features that are not available on tradition TV like live interactive streaming, time shifting, Video archiving, Catchup TV & of course TV Ads are boring and non-interactive ”

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The Main points highlighted during the event was:

  • User Generated Content trend will be dominating news industry in the very near future
  • We have to work on switching from being content consumers to be content producers ” content is the heart of effective web presence”
  • Media & news industry in the Middle East needs to develop further towards online presence, as there’s no Mass production specially in Egypt recently
  • Traditional media has no option but to switch to online video platforms to sustain the money.

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great Video content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

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It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Egypt Online Content Creators series: Why Video is Crucial for your Business in 2016?

Online Video Content Creators are the new superstars of the online business!

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Online video is now a crucial ingredient of any business, this is a FACT not a forecast anymore. Last year also social networks have heavily adopted video technologies and the online video tech industry has witness many mega acquisitions

InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we are working hard to bring together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business. First meetup was last week focusing on the importance of Online Video content in Egypt, presenting the latest technologies in online video world and finally discussing the different opportunities for this business in Egypt

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Our First Meetup this year “Why Video is Crucial for your business in 2016?”

The meetup took place on February 18th in partnership with Injaz Egypt providing us the meetup space at their office at one of the best Nile view spot in Cairo!

The event was attended by almost 50 persons who are interested in online content from influential bloggers, graphic designers, photographers, online Journalists, videographers, community managers, social media specialists and entrepreneurs.

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Event Highlights:

Welcome speech by our CEO Fady Ramzy who talked about the art & science of Visual storytelling and the latest technology for Online video platforms focusing on how social networks like Facebook & Youtube are fighting for your own video today! Here is a glimpse of fady’s presentation

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Fady highlighted during the event 3 main points:

  1. The state of online video in 2015 and how it indicates the situation for online video business in 2016
  2. How Online video is driving the future of Digital Marketing and It’s impact on immediate SEO Results
  3. Fady stated that traditional media has no option but to switch to online video platforms to sustain its revenues.

And lastly he presented HelixWare online video platform our latest product to support streaming media business inviting the attendees to Try HelixWare for free to listen to their comments and feedback

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Interesting panel discussion took place and during the panel online content creation situation in Egypt was discussed by successful entrepreneurs and online content creators as follows:

Panel Discussion

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The Digital Media Geek Tarek Nasr Managing Director of the Planet talking about the business of Online video creation in Egypt and the top social media platforms used in Egypt to watch videos and he talked briefly about the successful story of enterplanet360 Online web series giving quick advices to startups about how to grow their business through digital media

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The Energetic Ranya Shalaby Business development Manager of Injaz Egypt talking about the new generation of Egyptian entrepreneurs and content startups she saw and how Injaz Egypt is supporting them

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Reham Salem a very dynamic Egyptian TV presenter showcased the best practices for Media entities using Online video in Egypt such as Almasry Alyoum multimedia experience

 

 

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

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It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event.

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

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