What is out there in SEO that YOU are missing?
Google Uses Context, and So Should You!
Google uses structured data that it finds on the web to understand the content of the page, as well a they want to understand the user’s intent when searching in order to populate the best possible answer to their query. By understanding not just the content of the search query but also the context, it becomes much easier to understand exactly what information the user is looking for and what search results would answer their query.s to gather information about the web and the world in general
Google is now producing results based on the “user intent.” User intent is the context of the search
When developing an SEO strategy there is much more to consider now than just the content of your site and the keywords within that content. You need to map out the user intent. What does your target audience want from you?
When developing your website and content strategy, go beyond just keywords. Keyword lists are still useful, but, consider the context of the search along with the words used in that search.
What are the top trends for SEO in 2018?
As we approach the end of 2017, it’s time to prepare your digital marketing team for the year ahead and look at the emerging trends that will rule the search world in 2018.
There are a number of aspects in the world of content findability that we have successfully tested in 2017 and that will become even more prominent in 2018. Let’s have a close look at the top 5:
- Structured Data and Semantics
- Artificial Intelligence and Machine Learning
- Mobile-first index, Accelerated Mobile Pages and Progressive Web Apps
- Search is Everywhere
- Voice search, chatbots and personal assistant search optimization
AI is changing the face of SEO
Search engines are becoming smarter and more human-friendly the semantic web is feeding search engines with meanings and data
In the context of Semantic Web, a knowledge graph is a way of representing knowledge. In short, you start from a few triples and those triples are put in relationship to build a graph.
A knowledge graph doesn’t speak any particular language. Language is human; a knowledge graph gets expressed in open linked data, which is the language of machines.
Imagine your entire website built upon a large knowledge graph made of all the metadata that describes the thing that you write about. That knowledge graph becomes part of a larger graph that comprises the new web. That is the power of Semantic Web.
6 Old-School SEO Tactics You Should Stop Wasting Time on
- Keyword stuffing
- Including all possible versions of the keyword in the title
- Heavily using anchor text on internal links
- Creating pages for each keyword variation
- Using outdated link building tactics
- Creating thin content
Read all about it here thanks to SEO Power Suite for that useful article
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