The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘internet’

Misuse of technology

The internet has been a blessing to humanity, although the advantages of using the internet are numerous we also can’t ignore the disadvantages.

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Mohamed Abd El Rahman Interact’s Software Engineer is highlighting  some main misuses of the Internet that are most relevant today:

  • Email spamming:

And it’s present in the form of spams, and when we mention spams it’s either one of these

  1. It’s unwanted
  2. This is the deciding factor

And one of the major negatives for spams are that it uses up a lot of bandwidth.

  • The well of negativity:

The internet is offering you mainly everything that you will ever need in your daily lifestyle, work, education or even your health.

But it also provides you information that will have a negative influence on you, such as violence related videos and documentaries about serial killers.

  • Pranksters:

Internet is also full of pranksters, it’s easy to play pranks over the internet and never get caught. And nowadays it has been easier to prank due to the development of technology that has made every illegal thing achievable.

  • Ignorance of what you have:

Here in Egypt we have ignorance in technology, everybody has a smartphone and a laptop or a PC. But they only use these devices to make phone calls or messaging friends. For example “a government organization” they have IMac’s and they use Windows on them, this is a great example of the misuse and the ignorance of technology.

  • Time wastage:

Time waits for none and we always seem to forget this, we always use the web to complete a certain task and then you end up doing nothing. And then you discover you have wasted like 3 or 4 hours of your day.

  • Hacking:

“My Facebook account has been hacked” we have all heard this sentence, but no your Facebook account was not hacked it’s all about that your password wasn’t strong enough or that you gave your password to one of your friends and you forgot to change it.

  • Identity theft:

Our information is accessible to the criminals through the malware softwares we all fall victims. Second whatever we put on the social media websites is accessible to lots of people. How can you guarantee that you don’t have any account on your friend list that is a fake one ?

Not only the identity that can be stolen but also the pictures are cropped and can be used in other places such as porn sites or brazen ads.

know howSo be Careful How you use technology…Ignorance in the age of information is a Choice.

 

Social Media, the tool to solving Tourism Crisis in Egypt

Last week, in a cozy meeting room in an awesome small villa, in Nasr City, the luxurious Hotels’ Group Team got our E-marketing Workshop.

Over the past year, thanks to the 25 Jan. revolution, the importance of Social Media Networks and their role in Marketing has been highly recognized. So, the professional Egyptian corporates and their elegant clientele began to accept the idea of “Professional Marketing Campaigns” over social media networks.

On the other hand, after the revolution, Tourism in Egypt has been harshly affected, especially due to the spread in the perception of danger and insecurity that propagated in foreign News Coverage. Therefore, a twist in that impression wanted to be targeted. Social Media is considered to be the most suitable Marketing tool, applicable in such case; not only for its global reach, but also for the true engagement with customers.

Savoy management quickly recognized the key to New-Generation Marketing and the necessity for utilization of Social Media to serve Savoy’s Marketing objectives and contacted Interact for a professional E-marketing Training Workshop to be given to its marketing Team to maintain its international standard.

Savoy Hotels Group, the holding company of Royal Savoy, Savoy Sharm El-Sheikh, Savoy Club, Sierra and Soho Square, the 2011 World’s Leading Dive Resort according to World Travel Awards and the Middle East’s Top Relaxation/Spa Resort according to tripadvisor.

The Workshop started with a day of E-marketing concepts and strategies. Then, a day focusing on Savoy’s online identity in terms of the website and social networks to analyze the current situation and set the required goals. This day was also devoted to practical training on each social network on its own; especially facebook & twitter.

Lastly, a session about E-mail marketing, followed by case studies for hotels that utilized E-marketing in their business and that boomed their sales. Finally, we had a contest and the winner, Nevine Adel (@Floofella) was handed an Interact gift and all participants were handed their training certificates.

This workshop got a very positive feedback specially over the #SharmOnline Hashtag that the team created and managed to interact on it themselves. That’s really FUN!!!

Entrepreneurship is not difficult as long as you are able to meet your challenges!

In a casual setting at Innoventures’ Office, we had our first and long awaited meetup for Egypt Startups, technology entrepreneurs (anybody with vision or product for web or mobile), online experts, gurus as well as entrepreneurship supporters like mentors & consultants to discuss the current entrepreneurial challenges in Egypt that slows down entrepreneurial inventions.

Therefore, to meet your challenges event started with successful entrepreneurial cases through inspirational mini-speeches by 3 entrepreneurs who managed their way through those challenges. Those mentors were Abdellatif Olama, CEO of Dear’n’Deal, Abdelrahman Wahba, CEO of Iqraaly and Hady Ahmed, CEO of Tabshoura that are three successful businesses in the Egyptian market that started with an entrepreneurial initiativve.Then, we had a group game for identifying the challenges, announced a mini-contest of “Meetup tweetmaster” and finally had Q&A session with open discussion.

Every small Business meets some obstacles at their Baby-phase, where you are now. That’s not because you lack experience but may be because you miss the know-how. Sometimes you waste your time trying start the whole business from scratch while you can save your time, energy, resources and creativity to adding10% to a 90% that already exists out there. This 90/10 rule was explained by Olama who said that the asset is where you end not where you start. So, one can borrow 90% from an already-existing idea and add to it his/her 10% that take already to a completely different level.

Peer and family pressures telling you, “you are young, you can’t do it”, shan’t be listened to. For, Hady all surrounders weren’t supportive but weren’t believing his young age, 21 years, can do him any help. However, he didn’t give attention to that and established his successful “Tabshoura”, middle-man market linking designers to designers’ hiring agencies.

The main 5 challenges discussed were the funding, business planning, marketing activities, sales management, and lack of resources. To reach a fair focus for the meetup, a game was run to indicate the main common challenge that met the majority of Startups. The game was as follows; 5 boards were hung on the wall with a challenge written on each, sticky notes were distributed on participants to stick their problem to the problem-related challenge.  The conclusion was that funding and business planning contributed to the majority of challenges.

To guarantee broader reach of coach-needy entrepreneurs, the meetup was also live streamed and live tweeted by Interact, attendees and online followers, who asked questions and interact shared their questions within the meetup and tweeted them back the answers. By the end of the meetup, we announced 3 winners for our mini-contest “Meetup Tweetmaster”, who won an exclusive training session for entrepreneurial skills. To gain more benefit and broader vision over entrepreneurs in Egypt, you can see the event’s pictures and watch interviews with the speakers.

Interact playing Augmented Reality!

Abbreviated as AR, Augmented Reality is a type of virtual reality that aims to duplicate the world’s environment in a computer. An augmented reality system generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that augments the scene with additional information. The virtual scene generated by the computer is designed to enhance the user’s sensory perception of the virtual world they are seeing or interacting with.

Through collaboration between Enel and Interact Egypt (and its holding company IO10), today we are proud to announce our launch to an AR Content Supplier (Back-end channel) to Enel.

Interact, the certified partner of Layar, has developed two versions of the application, that work on the two famous platforms Layar and Junaio.

The application simply creates virtual point if there is a sales outlet within 1 mile of the point’s radius. This virtual point is clickable and enables calling, e-mailing or monitoring the route to the closest sales store.

Enel is Italy’s largest, and Europe’s second largest energy company with an extensive  outreach in  23 countries supplying a population of over 60 million users with electricity and/or gas.

Check out previous apps developed by Interact to Enel.

Interact Egypt launches Basim kids magazine portal!

Interact Egypt is proud to announce the launch of Basim kids magazine portal www.Basim.com. This portal is the latest addition to the Saudi Research and Marketing Group strategy towards E-publishing and moving strongly and rapidly to the digital world.
This portal acts as the online identity of Basim Magazine as well as a safe social network for Arab kids. It reflects the same existing print identity, on the internet, to provide Basim magazine content in an appealing and eye-catching look and feel to internet users in a rich online presence that is easy to find, reach and share.

This rich online presence also boosts Basim magazine identity & content beside the paper version; it provides many interactive features that take the portal visitors much beyond the one-way paper version. It’s a state-of-the-art graphic design that follows latest usability guidelines and trends in order to deliver to the online readers the best user-friendly experience, especially for kids.

The portal also offers interesting social networking features whereby kids can subscribe to become members on the portal as Basim fans. Kids can start also visit the profiles of other fans and add them as friends to start building their own social network over Basim portal. This is done under full supervision of admins who moderates kids’ uploaded images and posted texts ensuring all their community is safe and interesting to them.

Then comes the developed flash games, with the idea of collecting “user points” through many activities on the portal including playing games and achieving higher scores. Points can be exchanged later with gifts offered by Basim like annual subscriptions..etc

The web portal makes use of the cutting edge technologies of the Web 3.0 while providing an easy way to organize and manage next generation multimedia contents with the ability to create on-the-fly new publishing interfaces and dedicated data feeds for content syndication.

Action Script & Java Developers are needed.

Interact has two vacancies:

1) Full/Part time Java Developer:
Job Purpose: Creates a unified media steaming management solution built on real media Helix server & producer by developing, implementing, and maintaining Java based components and interfaces.
Experience: 2+ years of experience in java software development.
Job Duties: Designs, develops, and implements web-based java applications to support business requirements. Performs program coding and testing. Resolves technical issues through debugging, research, and investigation. familiar with standard concepts, practices, and procedures within a software development. Relies on extensive experience and judgment to plan and accomplish goals. Performs a variety of tasks. A wide degree of creativity and latitude is required. Typically reports to a supervisor or manager.
Skill:
* J2ee (jsp, servlets ).
* Object-Oriented Design (OOD)
* Good understanding of design patterns.
* Good experience in (rdbms) relational database management systems specially MySQL.
* Apache Tomcat.
* HTML & CSS.
* Knowledge of open source concepts and tools.
* Linux knowledge.

2) Part Time ActionScript Engineer – Game Developer – Flash Expert:

Job Purpose: Developing 2 interactive online games.
Job Duties: Use Flash Builder and/or Flash CS5 to build Flash assets from scratch, write clean, reusable, and scalable ActionScript code.
Skills:
* Strong background as a Flash Developer
* Proficient experience developing ActionScript 3 and JavaScript Integration.
* Experience web-based game development and visual design development.
* Experience with Web 2.0.

If it sounds exciting please contact us as soon as you can, and send us your CV to sales@egypt.interact.it.

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