The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘inside out today’

Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

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Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

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Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

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  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

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Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

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The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!

2016 Year In review….The Journey of the year of Innovation and Excellence

From content creation to digital strategy and implementation? What difference did we make in 2016?

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As another year comes to an end, it’s time to look back and reflect on the year highlights

2016 was a very busy year for InsideOut Today

This year was full of new endeavors, hard work, and growth, now we are reaching more businesses, countries, and people than ever before. We have collected top highlights and figures about the journey of InsideOut Today during the year 2016 and put them in a quick infographic. We invite you to check it out

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2016 was a good year for us, and we wish you have shared the same level of success. We experienced exponential growth with our products , services , customers and our people

We are tremendously grateful to our team members, clients and partners who contributed to our accomplishments, which should serve as inspiration for 2017.

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Wishing you a Merry Christmas and a Very Happy New Year 2017!

Egypt Startup Ramadan Iftar at the Greek Campus

In a vibrant and energetic atmosphere, Egypt Startups and the community’s stakeholders came together, but for some different this time, an Iftar Dish party last Wednesday 15 July at the Greek Campus! It Was a community-organized gathering where stakeholders and startups interested in the sharing culture would meet up to network, socialize, and share delicious food and experience. Everybody got his favorite dish with him/her where also foreign nationalities expressed their food culture and offered delicious dishes and presented great cooking skills as well.pic This gathering was a great opportunity to get hold of the latest happenings in the tech & startup scene and also host community-driven discussions and feature new ideas and projects in a vibrant atmosphere. For some great pictures of the Egypt Startup iftar check it out here

What are the Types of Streaming!

1 – (VOD) Video on Demand streaming

types of streaming

Allow users to select and watch/listen to Video or Audio content on demand. Such technology is often used to bring video on demand to TVs, mobiles and PCs.

On-demand means just that. Fully realized, whenever the content is required, it is available to those that request it, wherever they happen to be (connected to the Internet that is). On – demand streams may be an archived live streams.

live streaming

2. Live streaming

Delivering live content over the Internet, involves a camera for filming the media, an encoder to digitize the content, and a (CDN/Media server) to distribute and deliver the content.

Livecasting or livestreaming is often the term used that describes the process of broadcasting real-time, live video footage or video feed to an audience accessing the video stream over the internet. The viewing device can be a desktop computer, laptop, tablet, smartphone or digital screen at home, at the office or in a brick and mortar venue such as a movie theater, restaurant, house of worship or sporting arena. The broadcast can be just video, audio or both.

Live streaming has gone way beyond video chat, music, webinars and “lifecasting” — the broadcast of someone’s daily life for all the world to see. It’s now also focusing on huge events that thousands can watch and enjoy simultaneously on computers and mobile devices and viewers often will interact with the broadcast Host or guests or other viewers, through text chat, twitter feed, voice or webcam video.

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Download VS streaming

Why streaming rather than download?

Streaming: (The Shower)

As the name suggests, to “stream” means to “flow like water” [definition mine]. Imagine you have a reservoir and that reservoir is full of water. You open a spigot and through the pipes flow the information. When you close the spigot the flow pauses. But, you can always recommence that flow. Now let’s add in one more variable – you are in the shower. The water that passes through the pipes and flows over your head gets used of course, but we don’t hold onto it. It, instead, goes over us and into the drain.

At this point you might be saying, “So what? Download, stream – who cares? I still get to watch my movie.” Well, that might be true, but here’s the key difference from a legal perspective: in our simplistic model, when you stream, you don’t keep any data. And if you aren’t keeping any data, then you can’t redistribute that data. This therefore means that you only use the data for one simple purpose: consumption. From a content distributor’s perspective, this avoids some of the necessity of ensuring that you, the user, doesn’t redistribute the content or data in illegitimate ways.

  • No need to wait for download to happen
  • Ability to control bandwidth end to end (Bandwidth Management)
    • Provides an efficient use of bandwidth because only the part of the file that’s being transferred is the part that’s being watched
  • Secure Access
  • Asset Management and control (view versus takeaway)
    • Provides the content creator with more control over his intellectual property because the video file is not stored on the viewer’s computer. Once the video data is played, it is discarded by the media player
  • Usage reporting (log files)
    • Allows content deliverers to monitor what visitors are watching and how long they are watching it.
  • Live streaming
  • Makes it possible for users to take advantage of interactive applications like video search and personalized playlists.

why download streaming

Why download rather than streaming?

Downloading: (the Bath Tub)

When you download, think of a bathtub instead of a shower. As the water comes out of the spout, we have the same control of start and stop as we do when in the shower, correct? We can pause our downloads, we can stop them altogether. However, much like a bath, a download isn’t really useful to us until it’s full. Therefore, to make effective use of a bathtub and a download we have to “plug the drain”. We must hold onto it and use it for an extended period of time. So, with data, our devices don’t serve as pass through entities, but rather, as storage containers in much the same way a bathtub works for water.

This has a significant legal consequence. Namely, since you hold onto data instead of letting it pass through a device, you acquire a different set of de facto rights in the data. For example, if you download an entire film onto your computer (legally, of course), you enter into a license agreement with the distributor of that content. That license is going to let you consume the content, much in the same way a streaming license will. However, a download license will, by the very nature of downloading, specifically prohibit you from doing certain things with that content, namely, making available for redistribution through copying or subsequent streaming or making available for download through third party systems, modifying, amending, and so on. The subtle difference of “keeping” data fundamentally changes the way in which the data is viewed through a legal lens.

  • One time bandwidth cost
    • Your device connects to the source of the file, then copies and saves it to your hard drive.
  • Playback anytime, any place
    • TV shows and movies that are downloaded are “bought” versus rented and are available without time limit.  That is, you “own” the movie or music file.
    • A downloaded file is available whenever you want to play it.
  • Ability to easily redistribute files
    • You can copy the file or move it to other hard drives unless it is a copyright-protected file.
  • Transfer media to other devices
    • You can copy or move the file and save it to play on other devices unless it is a copyright-protected file.
  • Always get best quality
  • Usually no firewall issues.
  • Usually, you must wait until the download is complete before you can watch the media.
  • The downloaded file can be streamed to other devices once it has been saved.

Egyptian Startups Ditch the Entrepreneurial World at RiseUp14

More inspiration, more success stories & strong advices combined with amazing vibes Feeding off innovation and enthusiasm for Startups.

Vibrant entrepreneurial community at RiseUp14

RiseUp14

More investments, more pitches and more funding were shown this year at RiseUp14:

From Networking, pitches, keynote speeches, Inspiring success stories, round table discussions, workshops, Trade Fair for startups and panel discussions the young startups were given the opportunity to be in touch with the entrepreneurial world, investors, mentors and top successful entrepreneurs from around the world for more funding and mentoring opportunities,

RiseUp14 took place this Year from 12 to 14 October at the Greek Campus at the American University in Tahrir Square.

This year the event included around 3,000 startup projects and 150 investors, drawing many high-profile public figures

The event kicked off on October 12 with a welcome speech by Abd El Hameed Sharara founder of RiseUp Egypt followed by sports competitions by Transforma and the amazing performance of Mostafa Hussein Band wich made the crowd very enthusiastic and energetic in this great atmosphere.

Then inspiring key notes speeches by Ahmed Gabr the man of the deepest dive in the World! He now has a place in the Guinness Book of Records with 350meters and Dr. Naif Mutawa, the creator of THE 99, the first group of comic superheroes born of an Islamic archetype

crowd in the opening

Opening of RiseUp14

Event Highlights:

The 2 days packed event on October 13th and 14th was perfectly designed to connect Egyptian Startups with the top successful entrepreneurs, investors and mentors.

Representatives and delegations from 17 different countries participated at the RiseUp Summit this year.

The countries represented are from the UK, Austria, the Netherlands, Germany, Turkey, Denmark, Tunisia, Morocco, Rwanda, Yemen, Saudi Arabia, Bahrain, the UAE, Jordan, Lebanon, Palestine and India. The individuals and groups from these countries participated as a variety of different organizations including co-working spaces, investment funds, incubators and consultants

The event featured a mixture of keynotes:

The two days packed event featured several keynote speeches, successful entrepreneurs sharing there success stories on Enspire Talk Stage by Endeavor, startups showing their products and services in several booths by Injaz Egypt “Injaz Egypt Trade Fair”, a Speed Dating for startups bringing them together with potential cofounders through 15 minute conversations organized by Flat6Labs, as well as workshops, roundtables, debates, fireside Chats and many other activities.

On October 13th the start of the day was super strong with a very inspiring key note speech by Dave Mcclure sharing crucial advices and tips with the attendees.

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Dave Mcclure Key note speech

Also a very interesting first panel discussions by MITEF Pan Arab “The Arab World Meets Silicon Valley” Moderated by Chris Schroeder and the panelists were Dave McClure, Fadi Ghandour, Hala Fadel and Ahmed al-Alfy” – All the panels discussions are available for viewing online here

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Arab World Meets Silicon Valley MITEFArab Panel Discussion

On October 14th the opening started with a very inspiring key note speech by Engineer Wael Rizk followed by lots of inspiring success stories on Enspire talk Stage and more other great activities.

WAEL RIZK

Wael Rizk Key note speech

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Chris Khalifa Inspiring Success Story of Zooba Eats On Enspire Talk Stage

InsideOut Today Participation:

InsideOut Today proudly provided for the 2nd consecutive year the live streaming service for the RiseUp Summit broadcasting the event to the world over the web to different devices and smart phones. It attracted more than 2,000 viewers to the live stream embedded on different websites.

InsideOut Today provided RiseUp with a turn-key solution that included the capturing devices, encoders and cloud streaming servers.

The overall views where +2,000 you can view all recorded session here

Besides live streaming we had different activities in RiseUp14:

1. Roundtable discussion: On October 13th InsideOut Today hosted a roundtable discussion at the RiseUp summit and we chose a complex topic that we witness online every day in Egypt “Impact of social networks in Egypt on media and news” Guests for this roundtable were media stars – Doha Al Zohairy presenter at Al Arabiya TV channel and also the social media influencers – Mahmoud Salem Award winning Blogger (Best ME blog in 2006, BOB Best English Blog in 2011) Guests shared their opinions and experience with the attendees and it was a really interesting discussion!

ROUNDTABLE DISCUSSION

InsideOut Today – Roundtable Discussion

2. Workshop: On October 14th we had a very interesting workshop at the RiseUp summit “Content Marketing Innovations for Startups” at the workshop our CEO Fady Ramzy went through the journey of online content from understanding what is content marketing & its importance, to the latest innovations in content marketing, the art of story telling, understanding the new platforms such as scan media and augmented reality and understanding the CONTEXT and he presented some examples of innovative content check it here

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InsideOut Today – Workshop

 And also our CEO Fady Ramzy was interviewed by Al Horra TV giving his opinion about RiseUp14

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Fady Ramzy Interview with Al Horra TV

The Closing Ceremony:

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Abd El Hameed Sharara – Closing Ceremony

The Hashtag #riseup14 was trending during the summit and it generated a great engagement as people were posting pictures and feedback during and after the event and we collected some lovely pictures from #riseup14 on our flicker account Was such a great journey to be operating Social and covering the event; we enjoy being part of the community and supporting entrepreneurship in all fields.

See you in RiseUp15!

Starting today … Always Startup!

This is the story of our new brand, InsideOut Today!

It has been a very interesting journey since our company was born in 2009, launched by Andrea Volpini who initiated the setup for the company beginning of the year then myself, Fady Ramzy, joined as the country manager in June to start the journey of Interact Egypt bringing online innovations from the European market to Egypt and the Middle East. Interact Egypt, started as the regional office for Interact SpA to strengthen the footprint in Middle East and North Africa, especially in the Telecommunications market. We started building the team and we were (and we still are) very focused to get the best calibers in town in terms of technical skills as well as personal entrepreneurship & enthusiastic spirit! The very first team members were Remon Magdy, the brilliant Service Delivery Manager, Ahmed Atef as support engineer & Jasmine Alladin our energetic online marketer.

Andrea's birthday in Cairo 2009

Celebrating Andrea’s birthday in Cairo 2009, with an exciting gift from the team: A Shisha 🙂

And we moved forward …..

Now we were closer and more local to our Egyptian as well as regional customers in Egypt, Tunis, Algeria and others, even including Pakistan. We started our journey by having all the R&D operations done in Cairo as well as the regional support operations. Lastly was the business development to grow our own regional footprint and it was interesting to expand our customer base to Saudi Arabia, Kuwait, Ghana and others in the MENA region. We were also proud to have a network of worldclass technology partners, like RealNetworks where we launched their Helix 13 platform in 2009 in Cairo in an interesting event inviting partners, customers and telco/media key players. Since then, we have been their regional partner for next generation streaming technologies. We were always committed share our experience to the local community through lots of public events we did as online marketing consultants, also with giant partners like Al-Ahram (in media & publishing sector, check the photo set) and Ministry of Communications & Information Technology (in Government sector, check the photo set), Google (in ICT sector, check the photo sets & session video) and IOETI (In travel & tourism sector, check the photo set) and also Markedu and Afritech (in the sector of online marketing, check the BBC interview and photo-sets: Markedu & Afritech). Based also on our commitment to local startup eco-system, we believe that we did the very first web-seminar about E-marketing for Entrepreneurs in Arabic! http://www.youtube.com/watch?v=DMG9hR_hG20

The Egyptian Revolution

A major milestone for Interact Egypt, as well as the whole Egypt, was the Jan 25th revolution in 2011 where young Egyptian generation wanted to create a new Egypt that’s more dynamic and enthusitic going away from 30 years old stagnant political regiem & scene. This revolution was ignited over social media, and we had to summarize the whole story for those days before, during and after the revolution in a summary slide-deck that went viral and a public photo set. Egypt, written using logos

Andrea makes another entrepreneurial move!

Few months later, as a serial entrepreneur, Andrea decided to make a major entrepreneurial move by moving out of Interact SpA and creating his own startup with David Riccitelli Insideout10 SRL to bring a step forward their own restless dedication towards online innovations, and with special focus on another major passion the semantic web – where the web is about things not strings! It is the next generation web where computers understand the needs of human beings and makes the online journey looking for content and services easier and richer discovering more facts and exposing more values. At this moment, the very first version of our first semantic web product, Wordlift, took place. Wordlift started basically as WordPress Plugin that provides an easy-to-use method to enrich user-created text (a blog post, article or web page) with HTML Microdata, and evolved across different versions to be the tool to help bloggers, publishers & content creators to organize their posts and pages using “concepts” like we do in the real world. Accordingly, Interact Egypt was reborn again, instead of being the regional office for Interact SpA, it was the sister company for the new startup, Insideout10 S.R.L having an amazing team back in Rome including Maurizio Sarlo, Francesco Scavelli and Kim Renberg as first believers of this new path. This move was a major change to our team, where for the first time we had to become a startup ourselves since we were not relying anymore about the Italian mother company. We grew our own footprint unleashing the potential in Africa where we started building online music and online advertising platforms. Moving the the Gulf (GCC) region, where internet speeds were even booming, our streaming platform was the exact solution for Telco operators who wanted to provide streaming services to their customers, starting by Saudi Arabia and Kuwait. Meeting @RealNetworks office in London

Tough times, that generated more success

Moving forward to the next years after the revolution, namely 2012 & 2013, it was challenging & tough time for us due to the overall situation in Egypt. The elections for a new president, was a unique experience that many Egyptians had not witnessed for the previous 30 years, or (if age is less than 30) then it was a first-time experience. We had our contribution here too: Our social media monitoring report about presidential candidates went viral & trending over slideshare and also received the attention of international media like BBC, CNN and Wamda https://twitter.com/slideshare/status/214366046247845890 https://twitter.com/samuelcnn/status/214326101504311296 Back to our core business, Enterprise Content Management Systems (ECMS) and media delivery, the year 2012 was major year for technology advancements on both fronts. In digital media, the new MPEG-DASH (Dynamic Adaptive Streaming over HTTP) technology started to evolve, we witness that clearly during our visit to IBC in Amsterdam, where we celebrated the launch of our second major product (after wordlift) which is then code named HelixCloud. HelixCloud is basically a middleware that provides a management framework and an intuitive Web UI on top of Helix Universal Server to help ISPs, Telco Operators or large enterprises to take control of their streaming platform. This product has changed the way our customers do streaming business. For example in A1, Austria’s leading telco operator providing them with a scalable and robust future TV platform that boosted their revenues through ingesting advertising in video playlists as well as lowering operational costs. It was a busy year though in 2012, between launching new versions of the mobile portal for Tunisiana (our telco customer in Tunisia), Augmented Reality for Enel (energy customer in Italy), upgrading the streaming platform of FastTelco (Telco customer in Kuwait), boosting back travel industry in Egypt through events & trainings and also launching social media contest for Savoy Group (travel customer in Egypt, a leading hotel complex in Sharm el Sheikh). Good news also was that, again our products like wordlift were getting media attention. This is also beside lots of work also on the Italian side, summarized in the next leaderboard video. http://www.youtube.com/watch?v=eOyW8LrK_Dc

The Group

Moving forward in 2013, the new spin-off called Redlink became finally a reality, providing semantic technologies to news & media, and changing the way computers work for people! This was the year of linked open data for us, where we started heavily focusing on these technologies and providing it to our customers like the linked open data for Enel project, and other projects across Europe as well. The InsideOut Group now started to taking shape between the three companies, with a startup spirit! Having said so, back to Cairo, the major trend was the uprising tech startup eco-system that was really booming, with lots momentum going on, and we were actively there on several fronts like providing guidance to Entrepreneurs, speaking at and supporting events like Riseup Summit , launching Egypt’s first Augmented Reality meetup, and lots more. Although political scene was quite tough in Egypt those days, we managed to deliver our best quality of services and also expanded our services and footprint to South Africa, crafting a solution for democratizing the radio programing there! Rise Up Egypt Summit Another major milestone for 2013, towards end of year, was the start of MICO (Media in Context) project, a European Union part-funded research project to provide cross-media analysis solutions for online multimedia producers. The 3 companies of the group are working harmonically on that project while our role, here in Cairo, is providing interesting use cases for this research project.

InsideOut Today!

Finally today, in July 2014, we are proud to make this long awaited announcement of our rebranding where our new brand is InsideOut Today. It is a new concept more than a brand, it is dynamic, open and community driven! Even our new logo is an open source algorithm that you can play with it yourself! Our team is growing, not only more geeks, but in several fronts also boosting every day our energy and focus. We work hard and play also hard 🙂 !

Iftar party 2014

InsideOut Today team at the Iftar party, Ramadan (July) 2014.

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