The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘facebook’

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

IMG_6572

A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

helixware

“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

meetup

And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

IMG_6708

Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

IMG_6867

5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

afef 1

And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

RiseUp15 The World Came to Cairo…A Vibrant Entrepreneurial Ecosystem is Emerging

Rise Up Summit:

RiseUp 15 2

Riseup summit is Egypt’s largest entrepreneurship summit to be held for the 3rd year This year RiseUp15 took place on the 12th & 13th of December 2015 and it’s slogan was the summit’s slogan is “The world is coming to Cairo”it was a great success and it took place this year on at the heart of Cairo “American University Greek Campus, Les Freres Bab El Louk School and Falaki Building located in Tahrir Square” combining business owners and young ideas in one place, to provide opportunities for startups and linking entrepreneurs with investors.

How RiseUp is Flourishing the Middle East startups

#RiseUp15 – The facts and figures

riseup attendees

Event highlights: 

Speakers from Google, Facebook, Uber, Microsoft, Aramex, Techcrunch and many more discussed Egypt and the MENA region’s ecosystem and the prospect of investments in startups.

Busy day.jpg

Startups showcased their projects, aiming to catch the attention of investors and professionals to attain the funding needed to bring their ideas to life. They had the opportunity to network, discuss and listen to Keynote speakers sharing their success stories also participants had the opportunity to join professional workshops.

helixbooth 3

How Startups Drive Local Economy Growth:

Startups are refuelling hundreds of cities worldwide

Small business owners are locals. They live locally, shop locally, and use local resources. They employ local manpower, local freelancers…they come up with more revolutionary technology and innovative ideas

When these startups grew, they will directly impact growth of their cities

Small businesses plays a very important role to develop and boost Local economy in the future

How InsideOut Today was of assistance for RiseUp15

InisdeOut Today at RiseUp

Live Streaming the event to the world:

InsideOut Today proudly provided for the 3rd consecutive year the live streaming service for the RiseUp Summit broadcasting the event to the world over the internet to multiple devices, using our video streaming platform, the HelixWare.

streaming - ahmed

This year was more challenging to us as the event grew bigger with many tracks and many interesting sessions, workshops, keynote speeches and fireside chats to be live streamed! Thanks to the Riseup team who assisted us in spotting the most important spots to stream. As usual, we have provided one live-streaming portable station that included the capturing devices, encoders, professional services and finally the HelixWare streaming servers over the cloud.

Social Media Monitoring:

General overview

We are also glad that we supported RiseUp team in understanding the traction happening about the event over social media. We provided a full detailed report about the Online Social interaction across multiple networks, before during and after the event. the report included the total number of mentions, location of users and source of traffic, the top influencers, top contributors and top mentioned users, languages used and top hashtags associated with RiseUp15

 Personal Branding Workshop:

personal branding workshop

InsideOut Today CEO Fady Ramzy conducted a very interesting workshop about Personal Branding and it was the most booming workshop in Riseup15 which was overbooked with double the number of attendees in other workshops during the two days.The room was packed with very energetic youth eager to learn about Personal Branding.Following the workshop Fady had Side Chats with some of the workshop attendees for sharing Knowledge, opinions and experience and it was a really interesting discussions! Here is the Simple steps how to build your personal brand online 

HelixBooth

Also Gladly this year we had our own booth at #RiseUp15 to showcase our very own product HelixWare Online Video Platform which was a great opportunity to introduce HelixWare to the Mena Region

Here is HelixWare Journey at RiseUp15

 

The Interaction on the hashtag #riseup15 generated a great engagement as people were posting pictures and feedback during and after the event and we collected some of the best advices by those who made it big here and also we collected some lovely pictures from #riseup15 on our flicker account

Was such a great journey to be operating Social and covering the event; we enjoy being part of the community and supporting entrepreneurship in all fields. Looking forward for RiseUp16

Social Media, the tool to solving Tourism Crisis in Egypt

Last week, in a cozy meeting room in an awesome small villa, in Nasr City, the luxurious Hotels’ Group Team got our E-marketing Workshop.

Over the past year, thanks to the 25 Jan. revolution, the importance of Social Media Networks and their role in Marketing has been highly recognized. So, the professional Egyptian corporates and their elegant clientele began to accept the idea of “Professional Marketing Campaigns” over social media networks.

On the other hand, after the revolution, Tourism in Egypt has been harshly affected, especially due to the spread in the perception of danger and insecurity that propagated in foreign News Coverage. Therefore, a twist in that impression wanted to be targeted. Social Media is considered to be the most suitable Marketing tool, applicable in such case; not only for its global reach, but also for the true engagement with customers.

Savoy management quickly recognized the key to New-Generation Marketing and the necessity for utilization of Social Media to serve Savoy’s Marketing objectives and contacted Interact for a professional E-marketing Training Workshop to be given to its marketing Team to maintain its international standard.

Savoy Hotels Group, the holding company of Royal Savoy, Savoy Sharm El-Sheikh, Savoy Club, Sierra and Soho Square, the 2011 World’s Leading Dive Resort according to World Travel Awards and the Middle East’s Top Relaxation/Spa Resort according to tripadvisor.

The Workshop started with a day of E-marketing concepts and strategies. Then, a day focusing on Savoy’s online identity in terms of the website and social networks to analyze the current situation and set the required goals. This day was also devoted to practical training on each social network on its own; especially facebook & twitter.

Lastly, a session about E-mail marketing, followed by case studies for hotels that utilized E-marketing in their business and that boomed their sales. Finally, we had a contest and the winner, Nevine Adel (@Floofella) was handed an Interact gift and all participants were handed their training certificates.

This workshop got a very positive feedback specially over the #SharmOnline Hashtag that the team created and managed to interact on it themselves. That’s really FUN!!!

Tag Cloud

%d bloggers like this: