The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘digital media’

Video is dominating digital content! stats and figure!

Video is Taking Digital content by Storm!

Video has been on the rise, and it only continues to climb, making its way to be an essential part of the customers buying journey.

Various studies confirm the importance of Online Video, we have concluded it as follows:

The importance of Online Video Marketing Infographic stats and figures for 2017

Consumer viewing habits are moving away from TV and toward streaming videos

The popularity of watching TV content in shifted-time has increased somewhat more with the introduction of new devices and services, namely Digital Video Recorder (DVR) and Video-on-Demand (VOD). The VOD service has actually created new options for viewers to access a special video library and watch programmes or films that are not available on broadcast channels (not available at all or not at that period) Source – Consumers gateway

Research of the British Broadcasters’ Audience Research Board (BARB) notably shows that, other than the TV screen, personal computers (desktop/laptop) and tablets are the  more frequently used for watching TV content on their screens

What are The challenges:

1. Improving view-ability rates while serving consumers video ads that speak to their interests and converts

2. Focusing on the user experience  “when the customer comes to your shop do not kick him back and send him outside to search for another product”

3. Attaining the Video Ads Revenue

How this could be done?

  1. By investing  in your own  Online Video platform.
  2. By having and maintaining a video strategy that provides consistent quality video content.

Learn more here about how Online Video Platforms represents fundamental paradigm shift for brand marketing

Live Videos on Social Media Boom in Popularity:

Live Videos is quickly becoming a tool that gives brands a high level of reach and engagement over social networks.

Social media platforms  like Facebook, Twitter and Instagram have adopted more and more for Live video features over the years

Why take advantage of live streaming video opportunities?

  • Great to capture and share the special moments
  • Building a Live audience “Facebook has reported that live video engagement is meaningfully higher than for recorded video”
  • It gives you a chance to connect and interact with your audience” you can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays”
  • Users automatically get notifications when a page they follow is “going live,” which increases visibility
  • You can save your live video after it finished to your timeline so users who missed it live can watch it later

We will be glad to help you with the video content strategy process so STAY TUNED next week with Part 2 “Six elements of a successful video strategy!”

 If you want a turn key solution to generate revenues with video advertising, track & analyze the performance of your videos, increase traffic and visibility, increase subscription value and time spent, manage publishing workflows including video Helixware is the right Platform for you Enjoy now a free Trial 

 

The Essentials of a Winning Digital Strategy!

The digital marketing plan of any organization or company is the window of success in achieving marketing objectives

Using appropriate digital marketing strategy can affect quite significantly on the results of  your company’s marketing efforts and sales.

People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast

Many organizations and companies are available online, but they don’t have a clear, integrated digital marketing strategy.

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What are the Objectives of Digital Marketing Strategy?

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The 4 Elements of Digital Strategy:

Every Organization or company, must understand the market they are working in and how to reach their ideal online customers, planning for the Digital strategy should have four basic elements:

  1. Situation Analysis: Assess your current situation Your Online Presence”

To understand where to go with digital marketing, you must understand where you are, it is the first stage of planning it helps you to focus on key issues

What should the assessment include:

Present :  Where are you now? how is your brand or company being communicated? are you available to your target customer and are you engaging with them? is your website attracting potential customers and converting them? Analysing your competitors performance ?
Future :    Where are you going? and what do you want to achieve?

2. Identify your target Audience Buyers Persona”

Developing a buyer persona is crucial to your buyer success, it allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing to different segments of your audience

The process of persona creation can take weeks of researches and detailed observation before determination and creation of the final personas that you will be targeting through your site and content.

3. Content Plan

To Ensure that all your content messaging is aligned with the overall brand platform and to create the right content for your target audience, a good content strategy involves the following:
content-creation-process

4. Management and Monitoring:

Management: Determining the responsibilities, tasks, content flow, distribution channels and publishing

Monitoring: One of the most valuable elements of having a digital marketing strategy is the fact that you can continually monitor the outcomes and be able to optimise your strategy and assess what work best and refine your strategy any time.

In A Nutshell A clear Digital Strategy is a MUST to win Online

We have developed a number of digital strategies for reputable organization’s such as WMRA and BlueCloud

We will be happy to work with you to identify and build the digital strategy you need to thrive.

2016 Year In review….The Journey of the year of Innovation and Excellence

From content creation to digital strategy and implementation? What difference did we make in 2016?

businessman

As another year comes to an end, it’s time to look back and reflect on the year highlights

2016 was a very busy year for InsideOut Today

This year was full of new endeavors, hard work, and growth, now we are reaching more businesses, countries, and people than ever before. We have collected top highlights and figures about the journey of InsideOut Today during the year 2016 and put them in a quick infographic. We invite you to check it out

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2016 was a good year for us, and we wish you have shared the same level of success. We experienced exponential growth with our products , services , customers and our people

We are tremendously grateful to our team members, clients and partners who contributed to our accomplishments, which should serve as inspiration for 2017.

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Wishing you a Merry Christmas and a Very Happy New Year 2017!

Mobile is the Game Changer… The Smallest Screen Wins!

Mobile Media Time Is Now Greater Than Ever!

Smartphones are now the first stop for a number of key activities and this trend is taking place worldwide

Globally, mobile has become the primary screen for consumers; mobile is now the preferred way to go online; that means that mobile brings huge oppopportunities to businesses.

mobile-world

The Need for Adaptivity:

It is obvious that your website must be responsive. But in addition to layout and content, the font, colors, graphics and movement on the screen must be conducive to a mobile environment.

With the future of search potentially moving toward being dominated by mobile queries, brands need to be proactive and have a plan for creating quality content that is optimized for mobile devices.

Now professional portals must to be “mobile-friendly” or else Google will not consider it in its search results coming from mobile devices starting last year and moreover this year too.

How to drive sales, engagement & loyalty through mobile devices?

The key is creating unique user experience that is relevant for mobile users and adding value.

Businesses need to consider that each platform has its own user experience, social integration, user profiling and appealing design, the elements in successful mobile marketing strategy is segmenting targeted audience and delivering relevant content.

Mobile Sites need to be conversion-ready. It should be easy for a user to convert on their mobile device without downloading an app.

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To Conclude:

  • Mobile search is growing rapidly.
  • Mobile searchers are more ready to take actions.
  • Mobile is the right place to find audience.
  • Mobile websites are vital for businesses that would like to build their presence online.
  • Businesses needs to adapt to stay on top.

Want to take your business to the next level, want to target the right audience? contact us today

Boosting Digital Media Presence through Video!

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!

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A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare

helixware

“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”

meetup

And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:

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Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!

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5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

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And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6

 

Conclusion:

By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

Video, Advertising and Social Media the Magical Trio for Online Business!

The clock is ticking fast the world of digital is transforming at the glimpse of an eye!

The biggest trend in digital right now is video…Online video advertising to grow to nearly $10 billion this year:

Video Spending 2

Digital video advertising will drive nearly $10 billion in ad spend this year. This is a remarkable 28% increase over 2015, making video digital’s fastest-growing ad format. It remains the gold standard for many brand advertisers that have relied on television for years. As audiences and devices digitize, The demand for video on all screens is quickly multiplying

Today’s digital publisher can turn a single video into a scalable marketing asset that serves across TV and various owned and unowned digital channels.”

facebook dominates

Sources:

mixpo report “The State of Digital Advertising for publishers”

2016 IAB Video Ad spend study

Video, Advertising and Social Media the Magical Trio for Online Business!

With all recent reports highlighting the ongoing growth of Digital Video and the increasing share of Ad spending and as we see this year the integration between social networks, video and advertising is very clear.

All social networks are extremely focused on two aspects advertising (simply this is where the money is) including Facebook ads, Instagram ads, twitter ads, etc and the second aspect is video with the big fight between them as well (Youtube vs Facebook videos, etc)

so we decided to dedicate our upcoming meetup to deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online, especially what was booming in Ramadan this year!

This meetup in 6th in a row of our “Online Content Creators meetup series” that we have started earlier in 2015 focusing on online content especially video.

meetup august option 4

Join #OCCEgypt meetup on August 1st at the greek campus, register your seat here

Be part of our Online content Creators Meetup community Learn, share knowledge and network with like-minded pears

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