The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“”Digital Media Egypt”’

Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

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Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

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Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

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  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

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Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

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The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!

2016 Year In review….The Journey of the year of Innovation and Excellence

From content creation to digital strategy and implementation? What difference did we make in 2016?

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As another year comes to an end, it’s time to look back and reflect on the year highlights

2016 was a very busy year for InsideOut Today

This year was full of new endeavors, hard work, and growth, now we are reaching more businesses, countries, and people than ever before. We have collected top highlights and figures about the journey of InsideOut Today during the year 2016 and put them in a quick infographic. We invite you to check it out

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2016 was a good year for us, and we wish you have shared the same level of success. We experienced exponential growth with our products , services , customers and our people

We are tremendously grateful to our team members, clients and partners who contributed to our accomplishments, which should serve as inspiration for 2017.

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Wishing you a Merry Christmas and a Very Happy New Year 2017!

Mobile is the Game Changer… The Smallest Screen Wins!

Mobile Media Time Is Now Greater Than Ever!

Smartphones are now the first stop for a number of key activities and this trend is taking place worldwide

Globally, mobile has become the primary screen for consumers; mobile is now the preferred way to go online; that means that mobile brings huge oppopportunities to businesses.

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The Need for Adaptivity:

It is obvious that your website must be responsive. But in addition to layout and content, the font, colors, graphics and movement on the screen must be conducive to a mobile environment.

With the future of search potentially moving toward being dominated by mobile queries, brands need to be proactive and have a plan for creating quality content that is optimized for mobile devices.

Now professional portals must to be “mobile-friendly” or else Google will not consider it in its search results coming from mobile devices starting last year and moreover this year too.

How to drive sales, engagement & loyalty through mobile devices?

The key is creating unique user experience that is relevant for mobile users and adding value.

Businesses need to consider that each platform has its own user experience, social integration, user profiling and appealing design, the elements in successful mobile marketing strategy is segmenting targeted audience and delivering relevant content.

Mobile Sites need to be conversion-ready. It should be easy for a user to convert on their mobile device without downloading an app.

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To Conclude:

  • Mobile search is growing rapidly.
  • Mobile searchers are more ready to take actions.
  • Mobile is the right place to find audience.
  • Mobile websites are vital for businesses that would like to build their presence online.
  • Businesses needs to adapt to stay on top.

Want to take your business to the next level, want to target the right audience? contact us today

Personal Branding is Essential for Entrepreneurs! So How to Master it?

Building a personal brand is important for all of us, but for entrepreneurs it’s crucial for leveraging expertise and building networks!

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As  an entrepreneur you are the public face of your business. You have clients and customers on your social media. so accordingly your customers needs to feel closer to you, learn from you and trust you so you have to nurture your network with what they need.

Personal branding is not a tagline or an ad campaign. It’s a combination of your interests, beliefs, ethos, values, talents and skills, among a number of other characteristics

Here is some simple infographic with advice’s on how to brand yourself online:

5 advises for Entrepreneurs' Personal Branding(7)

Personal Branding has Tangible Rewards:

How Personal branding generates interest and opens doors?

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“When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of experience and trust”

Personal Branding helps you elevate your social proof, establish credibility and solidify your niche.

here is a simple guide on how to make money through personal branding

If you didn’t Identify your personal brand yet…YOU SHOULD START NOW

Reregardless of your profession, a well defined personal brand will add tremendous value to your life

Elevating Digitization in Egypt For Media and News Publishers

Understanding the big shift In Consuming News:

Media Entities, Broadcasters and news publishers in Egypt Must Join the race and understand the big shift in consuming news, news video formats are going through a significant transformation.

Media Publishers Worldwide have gained audience and advertising revenue through creating a range of video output for their own websites and for distribution through social media. “Going Beyond Youtube with Online Video Platforms”

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Elevating Digitization in Egypt For Media and News Publishers:

Everyone wants to go digital. The first step is truly understanding what that means

It’s very important to understand that it’s a must to go beyond social Media with Online Marketing

Always the first thing that comes to mind with online marketing is social media. Yes, social media is a great way of marketing, but it’s definitely not the only tactic you should be implementing in your digital strategy

Another essential element of elevating digitization in Egypt for the Media and News Sector is to use an effective Online Video Platforms that measures, tracks, and demonstrates conclusively the significant impact of every L.E. that is invested in it

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And As we can see that Egypt Media Industry is catching up with the digital race that’s why we decided to put lots of efforts on educating the community about the importance of digitization through a series of meetups that we have started last year by gathering all online content creators in Egypt in one place

Here is a glimpse of our last OCCEgypt meetup ” The Digital Media Industry in Egypt the Challenges and opportunities” :

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It was a great event with lots of interesting discussions and useful insights and gladly we had a very special guest “Valentina Primo” a freelance journalist & a travel blogger with lots of international experience in digital media

Our last meetup had extremely useful discussions and debates about online video & digital media scene in Egypt So in this meetup we tried to better focus on the current situation of the digital media industry in Egypt, from the view point of broadcasters, newspapers, advertisers, professionals, freelancers, etc to draw an exact picture what are the opportunities, and also challenges that face Egypt to be an online content creation hub in the Arab region

Highlights of the event discussions:

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Fady presented the Twitter Report of the top trending hashtags in Egypt in the first quarter of 2016 and he highlighted the following points:

  1. To expand the reach of your online marketing efforts. … Understand each platform to Know how to promote your content and on which social networks
  2. High quality content is the key differentiation on Social Media
  3. Going beyond just posting over social media, to the level of correctly understanding content creation & distribution tactics
  4. It’s a multiscreen world the mobile is dominating
  5. Having the video on your own site allows you to boost brand engagement to encourage customers to stay longer on your site
  6. With your own online video platform, you can create personalized, interactive video with clickable calls to action.

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Valentina Primo shared her expertise with the attendees and highlighted the following points:

  1. Each company has to have each own storyteller who masters the art of storytelling
  2. Human stories matter more now…make the customers the hero of your story
  3. Consumers are looking for inspiration or information, discovering new things, or making decisions so it’s very important to Optimize online content for social media and search engines
  4. Visuals…Visuals..Visuals is the key

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Fady and Valentina Concluded the Challenges that are facing the Digital Media Industry in Egypt in three main points:

  1. The limited Perception about online
  2. The Misuse of Technology
  3. The Lack of proper knowledge & training of Social Media

It was a very successful event #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Blending The Digital Video Business with Web 3.0 – Helping Business Grow with Visual Story Telling!

What’s Web 3.0

Web 3.0 is the next step in the evolution of the Internet and Web applications, The Semantic Web provides a common framework that allows data to be shared and reused across application, enterprise, and community boundaries “Wikipedia”

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Web 3.0 is changing the way we use the Internet, Computers understand the meaning of what we publish on the Web
Learn about the concept of Web 3.0 and Web 3.0 development here is a full introduction to web 3.0

Why Digital Video Business is important in the Web 3.0 ERA

Now we’re entering Web 3.0 Era, which is mobile, In this Era we should be prepared for the challenges and adapt to the big shift and the tremendous change to save time and improve work quality . The Mobile Web 3.0 has elements that build upon prior eras, but it also has several distinct and different elements from what’s come before.  Some of these distinct elements of the Mobile Web 3.0 era include real-time, ubiquitous (always connected, always with you), location aware, sensors, tailored, smaller screen, and high quality camera and audio.

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How we are Blending the digital Video Business with Web 3.0

Proudly the year 2014 & 2015 was a tech evolutionary years of Our InsideOut Group introducing a new wave of semantic technologies aiming to integrate real-time data through different platforms:

Our semantic Innovative Products:

Wordlift:

Wordlift is a WordPress Plug-in to organize post and pages adding facts, text and media to build beautifully structured web sites.WordLift publishes your content as Linked Open Data following Tim Berners-Lee‘s Linked Data PrinciplesWordLift is a semantic editor for WordPress.

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WordLift adds semantic annotations and combines information publicly available as linked open data to support the editorial workflow by suggesting relevant information, images and links.

Download Wordlift now and reach your maximum potential audience

HelixWare Online Video Platform:

HelixWare is a robust streaming platform that makes online video publishing easy, turns WordPress into a Video Hosting platform, supports live and makes videos discoverable, searchable, and beautifully organized.

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Helixware is the streaming platform built for live & on-demand streaming. Its customers are online publishers, hosting providers, telco providers, broadcasters & TV stations as well as media startups

Try out HelixWare for Free!

Helping Business Grow with Video:

InsideOut Today has always the commitment to Support the community As part of Our Corporate entrepreneurship Responsibility to support entrepreneurship in all fields with continuously sharing knowledge and experience about the Latest digital media Technologies and the best practices for Digital media and social marketing

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We are super excited to be an active partner for Riseup Summit for the third in year in a row! This year, the summit’s slogan is “The world is coming to Cairo” and on the opposite side we shall be broadcasting the summit to the whole world! Our main support to riseup is that we are providing HD live streaming for the main sessions and workshops. We shall also be doing an interesting workshop about personal branding on the 13th so we wish to see you all there. Stay tuned on this page for more updates to come!

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Following RiseUp we are holding a meetup about Online Video Business in the Web 3.0 Era!

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