The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘digital marketing’

The Essentials of a Winning Digital Strategy!

The digital marketing plan of any organization or company is the window of success in achieving marketing objectives

Using appropriate digital marketing strategy can affect quite significantly on the results of  your company’s marketing efforts and sales.

People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast

Many organizations and companies are available online, but they don’t have a clear, integrated digital marketing strategy.

digital-marketing-strategy-2015-700x435-1

What are the Objectives of Digital Marketing Strategy?

digital-media-stratgey-objecrives-infographic2

 

The 4 Elements of Digital Strategy:

Every Organization or company, must understand the market they are working in and how to reach their ideal online customers, planning for the Digital strategy should have four basic elements:

  1. Situation Analysis: Assess your current situation Your Online Presence”

To understand where to go with digital marketing, you must understand where you are, it is the first stage of planning it helps you to focus on key issues

What should the assessment include:

Present :  Where are you now? how is your brand or company being communicated? are you available to your target customer and are you engaging with them? is your website attracting potential customers and converting them? Analysing your competitors performance ?
Future :    Where are you going? and what do you want to achieve?

2. Identify your target Audience Buyers Persona”

Developing a buyer persona is crucial to your buyer success, it allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing to different segments of your audience

The process of persona creation can take weeks of researches and detailed observation before determination and creation of the final personas that you will be targeting through your site and content.

3. Content Plan

To Ensure that all your content messaging is aligned with the overall brand platform and to create the right content for your target audience, a good content strategy involves the following:
content-creation-process

4. Management and Monitoring:

Management: Determining the responsibilities, tasks, content flow, distribution channels and publishing

Monitoring: One of the most valuable elements of having a digital marketing strategy is the fact that you can continually monitor the outcomes and be able to optimise your strategy and assess what work best and refine your strategy any time.

In A Nutshell A clear Digital Strategy is a MUST to win Online

We have developed a number of digital strategies for reputable organization’s such as WMRA and BlueCloud

We will be happy to work with you to identify and build the digital strategy you need to thrive.

The Effective Marketing Strategy for blogging! Part 2 “infographic”

Blogging is your human Voice…your digital story telling

The blog is all about the journey or the story the blog is about conversation, community and connection the point is to have a strategy so that your blog has a focus, direction, and character that makes sense to your readers and gives structure and purpose to your posts, by making a good strategy you can grow your blog successfully

PLAN…DO…CHECK…ACT

plan-do-check-act

Plan Your Content Before You Write It, planning your blog content ahead of time is the best way to be sure you’ll write and publish regularly, Implement the plan, monitor your performance & analyze how your visitors interact with your content and then act accordingly to improve performance.

After defining last week how to start A Blog….here is the effective strategy for Blogging:

EFFECTIVE MARKETING STRATEGY FOR BLOG - AMENDED INFOGRAPH 2

Use your story to develop a more loyal readership by creating the most compelling blog content you possibly can… here is a very useful article about The art of storytelling how to create a compelling blog post

And here is a previous interesting blog post about the science and art behind travel blogging!

 

Stay tuned next week with part 3 “Why blogging is important for your business”

Online marketing awareness in Egypt

Do we have good knowledge about it?!

Although ancient Egypt was the first in history to do outdoor advertising where Egyptians carved on walls, and also although the modern Egypt was the 2nd most addictive country on Facebook after the revolution, but ….. still we do not many interesting cases of utilizing online marketing channels in different business aspects. The main issue here is the lack of professional training & education for business professionals on how to use E-marketing, where everyone just thinks a daily Facebook post on the brand’s fan page saying “good morning” will do the job!

Here we found our responsibility to enter that scene and we, as Interact Egypt, participated in lots of educational events about online marketing where our country manager Fady Ramzy was speaker there, like Social media for travel (Alexandria 2013) , Social Media day Egypt (Alexandria 2013), E-marketing for entrepreneurs (Cairo 2012) and many other events also abroad including Kuwait and Kenya.

Sneak peek  of the E-marketing seminar at the BUE (Part 1)

10259797_677778745612591_920278089590513289_nFinally, last weekend, we joined Egyptian Council of Training and Development the ECTD At One of the greatest Universities in Egypt, the British University (BUE) in giving a 5 days seminar about E-marketing and social media. Seminar speakers were Fady Ramzy and Hesham Shata Strategic Business Development of Think Marketing Magazine

The Training Course is first of it’s kind to take place in Egypt as it’s an intensive online marketing Course for 5 day!

The Training dates and topics:

  • Day 1 (25/04/2014): Introduction to Online Identity
  • Day 2 (26/04/2014): Social Media for Business
  • Day 3 (01/05/2014): Beyond social networks (to be delivered)
  • Day 4 (02/05/2014): The art and science behind online influence (to be delivered)
  • Day 5 (03/05/2014): The Mobile Era and Group exercise (to be delivered)

so Let’s dig into more details about what happened in day 1 and 2

Day 1: The Online Identity

Fady explained the basics to establish a professional  online identity:me

  • Understanding your customer language
  • Some wrong practices for digital marketing in Egypt
  • The concept of online identity and the different digital marketing channels
  • The three pillar of digital marketing
  • A final conclusion

And the major advices highlighted during day one:

  • Unify your online Identity: You Can’t succeed online without building a proper unified online identity with a proper planning
  • Content is King: Plan your content and always choose the right type of content according to the type of your business and the customers and fans needs
  • Engagement is King Kong: No Engagement without listening and no listening without engagement
  • Call to action: always close your content with a call to action to spread your content and generate sales lead and the most important it will enable you to measure how effective is your content
  • Plan, Do, Check, Act! it’s your ears to understand the customers geography and his needs and also it’s your eyes to measure how effective is your content
  • Monitor competitors activities as it will help you know where are you standing from the market

Here is the online identity presentation by Fady Ramzy. You can check here the first day tweets during the training #sm_seminar

Day 2: Social Media for Businesshesham shata 2nd day

Hesham explained the best practices  for business and he presented some case studies:

  • World most valuable brand: discussing those brands  performance on social media giving the example of apple
  • Case studies for social media best practice: he presented case studies for social media from failure stories like the Egyptian Tourism authority case to top successful stories like Nola cup cake and Coca Cola shaga3 helmak case
  • The Factors that drive people to share content on social media
  • How to handle the The social media crisis and he gave example of McDonalds crisis
  • The Real Time engagement: and the greatest example was the super active attendee @chigoga with her best selfie tweeted on #sm_seminar during the training and the reply of think marketing magazine to her tweethager selfie star

 

 

 

 

 

 

And the major advices Hesham highlighted at Day 2:

  • Do not panic from social media
  • Keep and open mind and be brave enough to engage
  • Target you audience with effective planning

And here is the Social Media for business presentation by Hesham Shata

We had a great pleasure covering socially this interesting seminar live and we are looking forward to cover round 2 next week! Thank you to all attendees for the great engagement and the reviews posted on #sm_seminar

first day attendees in the hall

Finally if you are interested to join more e-marketing and social media courses please register here and we will keep you updated with the upcoming courses details

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