The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘“Context”’

Many trends emerged in 2016, but what will 2017 bring?

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

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Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

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Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

big-data

  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

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Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

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The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!

Egyptian Startups Ditch the Entrepreneurial World at RiseUp14

More inspiration, more success stories & strong advices combined with amazing vibes Feeding off innovation and enthusiasm for Startups.

Vibrant entrepreneurial community at RiseUp14

RiseUp14

More investments, more pitches and more funding were shown this year at RiseUp14:

From Networking, pitches, keynote speeches, Inspiring success stories, round table discussions, workshops, Trade Fair for startups and panel discussions the young startups were given the opportunity to be in touch with the entrepreneurial world, investors, mentors and top successful entrepreneurs from around the world for more funding and mentoring opportunities,

RiseUp14 took place this Year from 12 to 14 October at the Greek Campus at the American University in Tahrir Square.

This year the event included around 3,000 startup projects and 150 investors, drawing many high-profile public figures

The event kicked off on October 12 with a welcome speech by Abd El Hameed Sharara founder of RiseUp Egypt followed by sports competitions by Transforma and the amazing performance of Mostafa Hussein Band wich made the crowd very enthusiastic and energetic in this great atmosphere.

Then inspiring key notes speeches by Ahmed Gabr the man of the deepest dive in the World! He now has a place in the Guinness Book of Records with 350meters and Dr. Naif Mutawa, the creator of THE 99, the first group of comic superheroes born of an Islamic archetype

crowd in the opening

Opening of RiseUp14

Event Highlights:

The 2 days packed event on October 13th and 14th was perfectly designed to connect Egyptian Startups with the top successful entrepreneurs, investors and mentors.

Representatives and delegations from 17 different countries participated at the RiseUp Summit this year.

The countries represented are from the UK, Austria, the Netherlands, Germany, Turkey, Denmark, Tunisia, Morocco, Rwanda, Yemen, Saudi Arabia, Bahrain, the UAE, Jordan, Lebanon, Palestine and India. The individuals and groups from these countries participated as a variety of different organizations including co-working spaces, investment funds, incubators and consultants

The event featured a mixture of keynotes:

The two days packed event featured several keynote speeches, successful entrepreneurs sharing there success stories on Enspire Talk Stage by Endeavor, startups showing their products and services in several booths by Injaz Egypt “Injaz Egypt Trade Fair”, a Speed Dating for startups bringing them together with potential cofounders through 15 minute conversations organized by Flat6Labs, as well as workshops, roundtables, debates, fireside Chats and many other activities.

On October 13th the start of the day was super strong with a very inspiring key note speech by Dave Mcclure sharing crucial advices and tips with the attendees.

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Dave Mcclure Key note speech

Also a very interesting first panel discussions by MITEF Pan Arab “The Arab World Meets Silicon Valley” Moderated by Chris Schroeder and the panelists were Dave McClure, Fadi Ghandour, Hala Fadel and Ahmed al-Alfy” – All the panels discussions are available for viewing online here

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Arab World Meets Silicon Valley MITEFArab Panel Discussion

On October 14th the opening started with a very inspiring key note speech by Engineer Wael Rizk followed by lots of inspiring success stories on Enspire talk Stage and more other great activities.

WAEL RIZK

Wael Rizk Key note speech

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Chris Khalifa Inspiring Success Story of Zooba Eats On Enspire Talk Stage

InsideOut Today Participation:

InsideOut Today proudly provided for the 2nd consecutive year the live streaming service for the RiseUp Summit broadcasting the event to the world over the web to different devices and smart phones. It attracted more than 2,000 viewers to the live stream embedded on different websites.

InsideOut Today provided RiseUp with a turn-key solution that included the capturing devices, encoders and cloud streaming servers.

The overall views where +2,000 you can view all recorded session here

Besides live streaming we had different activities in RiseUp14:

1. Roundtable discussion: On October 13th InsideOut Today hosted a roundtable discussion at the RiseUp summit and we chose a complex topic that we witness online every day in Egypt “Impact of social networks in Egypt on media and news” Guests for this roundtable were media stars – Doha Al Zohairy presenter at Al Arabiya TV channel and also the social media influencers – Mahmoud Salem Award winning Blogger (Best ME blog in 2006, BOB Best English Blog in 2011) Guests shared their opinions and experience with the attendees and it was a really interesting discussion!

ROUNDTABLE DISCUSSION

InsideOut Today – Roundtable Discussion

2. Workshop: On October 14th we had a very interesting workshop at the RiseUp summit “Content Marketing Innovations for Startups” at the workshop our CEO Fady Ramzy went through the journey of online content from understanding what is content marketing & its importance, to the latest innovations in content marketing, the art of story telling, understanding the new platforms such as scan media and augmented reality and understanding the CONTEXT and he presented some examples of innovative content check it here

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InsideOut Today – Workshop

 And also our CEO Fady Ramzy was interviewed by Al Horra TV giving his opinion about RiseUp14

Fady interview horra TV

Fady Ramzy Interview with Al Horra TV

The Closing Ceremony:

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Abd El Hameed Sharara – Closing Ceremony

The Hashtag #riseup14 was trending during the summit and it generated a great engagement as people were posting pictures and feedback during and after the event and we collected some lovely pictures from #riseup14 on our flicker account Was such a great journey to be operating Social and covering the event; we enjoy being part of the community and supporting entrepreneurship in all fields.

See you in RiseUp15!

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