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Posts tagged ‘“Cisco Study”’

360° Videos and Live Streaming…an Immersive Video Experience for your Audience

Why 360° Video is the next big thing In Video Marketing?

The core of video marketing is good storytelling using the power of visuals. 360° Videos are a natural extension of this because they allow the viewer to be completely immersed in the visual story.

360-degree video marketing is changing the way content is consumed, viewers can interact with the immersive, spherical footage, which keeps them engaged and focused on your brand.

The only way to attract customers and get them to understand the benefits of any service or product is to explain, and to show what they can expect for their money.

360-degree video. This format offers an engagement level between VR and a standard video, 360° videos is experiencing video from each angel, the viewer has control of the viewing direction like a panorma and the good news is that No Fancy headsets is needed for 360° video.

Is 360° Video worth it? does 360° video advertising actually drive more engagement than standard video advertising? Google partnered with Columbia Sportswear to find out read more here 

360° Showcases in Media and Journalism

A lot of media companies and newspapers use 360-degree videos to include their users in their investigations. The New York Times for example publishes every day a video from their reporters around the world. That is extremely interesting because they also record videos in war zones or in other places where you normally wouldn’t have the chance to get close insights. 360 degree videos are a new chance for newspapers to create a new kind of media which is also interesting for the digital native generation.

The daily 360 by Newyork times, Times journalists around the world are bringing one new 360 video every day.

On a side note one of the best ways to learn to use 360-degree videos successfully is to study what other companies are doing and learn from their success

here are some examples of brands using 360° videos

Virtual Reality and 360 Live Streaming

Combining the immersive aspect of 360° technology with the instant and engaging features of live

The 360° video gives power to the viewer. It makes them a part of the story.

360° video transports viewers into a real, immersive, live-streaming experience that they otherwise wouldn’t have access to, and that can’t be installed on a machine—for example, a live broadcast of a concert or sporting event that gives viewers a seat from the stands. For the purposes of this post, we’ll focus on 360° video, as this is the most applicable for streaming workflows. read more here about Virtual Reality and 360° Streaming Trends 2017 by Wowza

360° Videos for Social Media

Social media channels are essentials for brands to engage directly with consumers and tell their story in an impactful way, using latest technologies and formats.

Over time the types of stories that people want to tell each other and the types of content they want to share with each other will get richer and more immersive

If a picture worth a thousand words then think of the benefits that a 360° Video would offer? 360 degree Video gives your customers an opportunity to see what you’re selling in a way that normal video or photography can’t do. 360° Videos provide viewers with a complete picture.

360-degree videos take an all-angles approach to the channel and are considered by some to be a form of virtual reality (VR). These types of immersive formats can be more effective than a traditional video in sparking an emotional response in viewers. Users can interact with the video to choose the content they want to view and engage with. This works especially well with mobile devices because the user can simply adjust their phone to change their perspective

Facebook is Continually making Its Platform a more Viable Video Competitor:

The growth of video on Facebook has been enormous in 2015. Facebook has moved quickly into new areas of video including live streaming video and 360. It is also investing heavily in developing the technology to ensure that it stays at the forefront of virtual reality

Facebook is investing significant resources to ensure that it is at the forefront of virtual reality. Through its newsroom it has stated that “360° video on Facebook is the first step” toward developing a VR experience for it’s users. It reports that millions of people are now watching 360 videos on Facebook every single day

User experience and additional value

  • 360° videos not only focus on the content but on the User experience itself.
  • More immersive experiences for the user, and younger consumers especially will appreciate the benefits of this type of technology
  • 360 videos on your pages can help increase user spent time on your page which of course will send  signals to search engines, which could improve brands’ SEO
  • Allowing brands to broadcast live and ‘in the moment’, it means that viewers can also feel part of the action, creating a strengthened bond and connection
  • Longer Engagement = More Brand Affinity
  • 360° video also gets shares and subscribers more than standard video
  • By providing your consumers with an immersive 360-degree videos experience, you can improve overall audience engagement, increase sales and leads, and establish your brand at the forefront of digital technology innovations.

Delivering immersive experience for customers

Video is easier to consume than written content, with increased data and faster load times also resulting in people watching more videos on mobile – and sharing them too

more people are watching videos on social platforms than ever before. According to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019

Producing a 360° video or 360° live streaming to the fullest with high quality requires the best equipment and cameras, the right streaming format and the most suitable player.

At InsideOut Today We have the experience, equipment, cameras, technical resources and the best in class streaming servers, encoders & players.

Moreover, as an Authorized Consultant and an international preferred reseller for Wowza streaming technologies, we are proud to support the distribution, technical support and consultancy for Wowza products in the Middle East & Africa

The seamless integration of wowza technologies and our resources and technical support allows us to provide an immersive video experience to your audience.

You can check here wowza latest technologies for 360 streaming including 360° streams to massive audiences on top platforms, such as Facebook Live, Periscope, Twitter and YouTube Live and also the latest innovation “Wowza ClearCaster” the best tool for optimizing professional Facebook Live streaming

If you are interested in 360° video productions, live 360° streaming, creating virtual tours or taking your virtual reality to the next level Contact us today to discuss your needs. Don’t wait. Get started today to see how 360-degree videos can make a difference for your brand.

 

Video is dominating digital content! stats and figure!

Video is Taking Digital content by Storm!

Video has been on the rise, and it only continues to climb, making its way to be an essential part of the customers buying journey.

Various studies confirm the importance of Online Video, we have concluded it as follows:

The importance of Online Video Marketing Infographic stats and figures for 2017

Consumer viewing habits are moving away from TV and toward streaming videos

The popularity of watching TV content in shifted-time has increased somewhat more with the introduction of new devices and services, namely Digital Video Recorder (DVR) and Video-on-Demand (VOD). The VOD service has actually created new options for viewers to access a special video library and watch programmes or films that are not available on broadcast channels (not available at all or not at that period) Source – Consumers gateway

Research of the British Broadcasters’ Audience Research Board (BARB) notably shows that, other than the TV screen, personal computers (desktop/laptop) and tablets are the  more frequently used for watching TV content on their screens

What are The challenges:

1. Improving view-ability rates while serving consumers video ads that speak to their interests and converts

2. Focusing on the user experience  “when the customer comes to your shop do not kick him back and send him outside to search for another product”

3. Attaining the Video Ads Revenue

How this could be done?

  1. By investing  in your own  Online Video platform.
  2. By having and maintaining a video strategy that provides consistent quality video content.

Learn more here about how Online Video Platforms represents fundamental paradigm shift for brand marketing

Live Videos on Social Media Boom in Popularity:

Live Videos is quickly becoming a tool that gives brands a high level of reach and engagement over social networks.

Social media platforms  like Facebook, Twitter and Instagram have adopted more and more for Live video features over the years

Why take advantage of live streaming video opportunities?

  • Great to capture and share the special moments
  • Building a Live audience “Facebook has reported that live video engagement is meaningfully higher than for recorded video”
  • It gives you a chance to connect and interact with your audience” you can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays”
  • Users automatically get notifications when a page they follow is “going live,” which increases visibility
  • You can save your live video after it finished to your timeline so users who missed it live can watch it later

We will be glad to help you with the video content strategy process so STAY TUNED next week with Part 2 “Six elements of a successful video strategy!”

 If you want a turn key solution to generate revenues with video advertising, track & analyze the performance of your videos, increase traffic and visibility, increase subscription value and time spent, manage publishing workflows including video Helixware is the right Platform for you Enjoy now a free Trial 

 

With Increased Content Choices Online Video Platforms is A Fundamental Paradigm Shift!

An online video platform (OVP) is a productized-service that enables users to upload, convert, store and play back video content on the Internet, often via a structured, scalable solution that can be monetized. (definition by wikipedia)

With the increase power of Online video marketing in the digital age. Online Video Platforms represent fundamental paradigm shift for brand marketing. Content is now controlled by the people that consume it and brands should listen to their audience

video spending worldwide

The power of video has significant impact on revenue generation for enterprises & corporates

online-video-marketing

When it comes to producing and consuming video, today’s marketers are much more focused and strategic
Why use Online Video Platform:

Online video platform final infograph

So Now Why Use Our HelixWare Online Video Platform?

For Web News and Media Publishers:

  • Generate revenues with video advertising
  • Increase traffic and visibility to your media assets
  • Increase subscription value and time spent
  • Manage publishing workflows including video

For Telcos and ISPs

  • Monetise your network infrastructure
  • Deliver video to highly fragmented video-enabled devices
  • Increase VAS offering with IPTV and Digital Video services
  • Reduce total cost of ownership & cost of maintenance of your video infrastructure

For Enterprises

  • Drive cost savings using videos for events, training andcorporate communication
  • Increase efficiency in managing distributed workforce
  • Market your product and services using video
  • Privately share sensitive videos in your organisation

For Developers

  • Create your own user-generated content application
  • Build your engaging video application
  • Use the  HelixWare Android library for video recording
  • Programmatically upload videos to your HelixWare account.

Online Video is a extremely powerful, Whether you’re A Media Publisher, Teleco Operator, entreprise, a developer, a business owner, or just an average user of the Internet, Online video is Vital for your business.

Get a free account to stream your videos using media delivery platform for 12 months!

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