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Video is dominating digital content! stats and figure!

Video is Taking Digital content by Storm!

Video has been on the rise, and it only continues to climb, making its way to be an essential part of the customers buying journey.

Various studies confirm the importance of Online Video, we have concluded it as follows:

The importance of Online Video Marketing Infographic stats and figures for 2017

Consumer viewing habits are moving away from TV and toward streaming videos

The popularity of watching TV content in shifted-time has increased somewhat more with the introduction of new devices and services, namely Digital Video Recorder (DVR) and Video-on-Demand (VOD). The VOD service has actually created new options for viewers to access a special video library and watch programmes or films that are not available on broadcast channels (not available at all or not at that period) Source – Consumers gateway

Research of the British Broadcasters’ Audience Research Board (BARB) notably shows that, other than the TV screen, personal computers (desktop/laptop) and tablets are the  more frequently used for watching TV content on their screens

What are The challenges:

1. Improving view-ability rates while serving consumers video ads that speak to their interests and converts

2. Focusing on the user experience  “when the customer comes to your shop do not kick him back and send him outside to search for another product”

3. Attaining the Video Ads Revenue

How this could be done?

  1. By investing  in your own  Online Video platform.
  2. By having and maintaining a video strategy that provides consistent quality video content.

Learn more here about how Online Video Platforms represents fundamental paradigm shift for brand marketing

Live Videos on Social Media Boom in Popularity:

Live Videos is quickly becoming a tool that gives brands a high level of reach and engagement over social networks.

Social media platforms  like Facebook, Twitter and Instagram have adopted more and more for Live video features over the years

Why take advantage of live streaming video opportunities?

  • Great to capture and share the special moments
  • Building a Live audience “Facebook has reported that live video engagement is meaningfully higher than for recorded video”
  • It gives you a chance to connect and interact with your audience” you can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays”
  • Users automatically get notifications when a page they follow is “going live,” which increases visibility
  • You can save your live video after it finished to your timeline so users who missed it live can watch it later

We will be glad to help you with the video content strategy process so STAY TUNED next week with Part 2 “Six elements of a successful video strategy!”

 If you want a turn key solution to generate revenues with video advertising, track & analyze the performance of your videos, increase traffic and visibility, increase subscription value and time spent, manage publishing workflows including video Helixware is the right Platform for you Enjoy now a free Trial 

 

With Increased Content Choices Online Video Platforms is A Fundamental Paradigm Shift!

An online video platform (OVP) is a productized-service that enables users to upload, convert, store and play back video content on the Internet, often via a structured, scalable solution that can be monetized. (definition by wikipedia)

With the increase power of Online video marketing in the digital age. Online Video Platforms represent fundamental paradigm shift for brand marketing. Content is now controlled by the people that consume it and brands should listen to their audience

video spending worldwide

The power of video has significant impact on revenue generation for enterprises & corporates

online-video-marketing

When it comes to producing and consuming video, today’s marketers are much more focused and strategic
Why use Online Video Platform:

Online video platform final infograph

So Now Why Use Our HelixWare Online Video Platform?

For Web News and Media Publishers:

  • Generate revenues with video advertising
  • Increase traffic and visibility to your media assets
  • Increase subscription value and time spent
  • Manage publishing workflows including video

For Telcos and ISPs

  • Monetise your network infrastructure
  • Deliver video to highly fragmented video-enabled devices
  • Increase VAS offering with IPTV and Digital Video services
  • Reduce total cost of ownership & cost of maintenance of your video infrastructure

For Enterprises

  • Drive cost savings using videos for events, training andcorporate communication
  • Increase efficiency in managing distributed workforce
  • Market your product and services using video
  • Privately share sensitive videos in your organisation

For Developers

  • Create your own user-generated content application
  • Build your engaging video application
  • Use the  HelixWare Android library for video recording
  • Programmatically upload videos to your HelixWare account.

Online Video is a extremely powerful, Whether you’re A Media Publisher, Teleco Operator, entreprise, a developer, a business owner, or just an average user of the Internet, Online video is Vital for your business.

Get a free account to stream your videos using media delivery platform for 12 months!

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