The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘chat’

Social Media, the tool to solving Tourism Crisis in Egypt

Last week, in a cozy meeting room in an awesome small villa, in Nasr City, the luxurious Hotels’ Group Team got our E-marketing Workshop.

Over the past year, thanks to the 25 Jan. revolution, the importance of Social Media Networks and their role in Marketing has been highly recognized. So, the professional Egyptian corporates and their elegant clientele began to accept the idea of “Professional Marketing Campaigns” over social media networks.

On the other hand, after the revolution, Tourism in Egypt has been harshly affected, especially due to the spread in the perception of danger and insecurity that propagated in foreign News Coverage. Therefore, a twist in that impression wanted to be targeted. Social Media is considered to be the most suitable Marketing tool, applicable in such case; not only for its global reach, but also for the true engagement with customers.

Savoy management quickly recognized the key to New-Generation Marketing and the necessity for utilization of Social Media to serve Savoy’s Marketing objectives and contacted Interact for a professional E-marketing Training Workshop to be given to its marketing Team to maintain its international standard.

Savoy Hotels Group, the holding company of Royal Savoy, Savoy Sharm El-Sheikh, Savoy Club, Sierra and Soho Square, the 2011 World’s Leading Dive Resort according to World Travel Awards and the Middle East’s Top Relaxation/Spa Resort according to tripadvisor.

The Workshop started with a day of E-marketing concepts and strategies. Then, a day focusing on Savoy’s online identity in terms of the website and social networks to analyze the current situation and set the required goals. This day was also devoted to practical training on each social network on its own; especially facebook & twitter.

Lastly, a session about E-mail marketing, followed by case studies for hotels that utilized E-marketing in their business and that boomed their sales. Finally, we had a contest and the winner, Nevine Adel (@Floofella) was handed an Interact gift and all participants were handed their training certificates.

This workshop got a very positive feedback specially over the #SharmOnline Hashtag that the team created and managed to interact on it themselves. That’s really FUN!!!

Tunisiana Mobile portal, an unmatched success story.

Tunisiana’s WapUp users doubled in no time!

In March 2007 Interact developed the Mobile portal for Tunisiana (Tunisia’s leading mobile operator), providing their subscribers with a content-rich and user-friendly portal.

The portal offers a variety of contents via six different Content Providers. Among the contents announced there are downloadable contents (ringtones, images, games) and editorial contents (international and local news, weather, sport news and the star signs etc.) Tunisiana manages the contents of the section Infos Tunisiana, for services and products offered by the operator.

On May 2010 Interact launched the new version of this portal, branded WapUp, Tunisiana wap portal.

The new version offered a rich user experience and an enhanced look and feel, in addition to new interactive, user centric features such as the WAP Chat and Gifts.

WapChat is a WAP chat service that can be accessed through WAP enabled phones, it allows users to chat with each other based on their interests. They can also chat in public chat rooms or create their own private chat rooms and invite other people. Subscribers can manage their own profile and customize their account profile picture via WAP and MMS. Subscribers can also receive SMS alerts and notification upon receiving private messages and also newsletters via SMS.

The social nature of the service is so strong that in less than a month from its launch the service has grown to an exceptional number of users above any forecast. Interact is really proud of this project since it is a clear case of interesting, revenue generating services that we provide to our customers.

Finally in November 2011, Interact was proud to deliver the hardware expansion project to extend the capacity of the platform to consume more than double the load.

Tag Cloud

%d bloggers like this: