The blog for Digital Revolutionaries in Egypt and around the World

Posts tagged ‘Cairo’

Advises from the “Connected Startup” Creating an Open Climate for Communication!

Coming Together to Nurture the Digital Media Landscape in the MENA Region!

At InsideOut Today, we have the best team and we look for the best. We are a group of geeks, enthusiasts, visionaries, consultants all with one goal which is to deliver high quality innovative software solutions to the local, regional and global market.

Our Team has diverse backgrounds, knowledge types, opinions and thoughts and we always debating us and criticizing ourselves to take our solution and services to the next level.

As A team, we have lots of massively positive energy that enables us also to be globally virtual and remote team working from different areas worldwide including team located in Cairo, Rome, Sydney, Salzburg and Islamabad.

 logo-mesh-3InsideOut Today is part of InsideOut10 Group, consisting of:
  • Insideout Today: regional hub for mobile web development and digital media services for the MENA region, based in Cairo, Egypt,
  • Insideout10 Headquarters in Rome, Italy is major shareholder of InsideOut Today and Redlink GmbH – focused on open innovation and digital strategies for large clients in Italy, Europe and US,

online identity

Our mission is to create value and unique digital experiences for our clients and partners leverages on our successful multi-cultural team and the commitment of all of us to continuous technology research providing the best digital media services for the MENA region

The year 2014 was a very remarkable year for us with our rebranding we launched a totally new identity  & a new payoff and the delivering of successful projects and many other achievements and the beginning of 2015 was very successful as well with the launch of our own new product HelixWare Online video Platform and we are working hard to put great efforts for the rest of 2015 delivering more and more successful projects!

Meet our team…The power behind the wheel! 

We are Inviting you to meet Our InsideOut Today Cairo Team and get to know the people who makes the delivery and the support of our projects..

ramadan iftar

InsideOut Today Team Families – Ramadan Iftar

At InsideOut Today we are always keen on creating and maintaining a high performance culture that encourages innovation, creativity and high team work spirit…We had our Team Families Iftar last Ramadan and last week we had our Monthly Team Day Out where we reviewed our achievements..performance and above all celebrating success

team breakfast

InsideOut Today Monthly Team Breakfast

Gathering and outings with the team are done regularly we are always keen on providing to our team a positive, energetic and motivational working environment

We are glad to share with you some tips and advice’s from our team for working together across time and space:

What We do to stay always connected with Cairo Team and the team abroad for effective project management:

As we are a multinational team it’s very important that we stay always connected and to work together throughout the day for better communication and performance

  1. Using Trello and Slack…Trello and Slack has everything you need to organize projects of any size
  2. Regular Skype Conference Calls
  3. Regular meetings between Cairo, Italy and Salzburg
  4. Having all our documents shared on Google drive for all the team to be able to access it
What we do to stay always connected with the Tech Community:

We enjoy being part of the community and supporting entrepreneurship in all fields..we focus on sharing experience with the tech community through:

  1. Organizing Regular meetups for experience sharing and networking in a professional environment
  2. Attending Tech and startups events and providing support through our services such as live streaming Riseup summit to the world
  3. Organizing a monthly Twitter Chat #IOTTT to answer people questions about the latest technology and to share experiences and latest digital media trends.
  4. Involving young startups to witness the creation of projects and test it and give us their feedback and answer all their questions
A Group of young startups were invited to our office to test our latest project

A Group of young startups were invited to our office to test our latest project

If you have any questions, inquiries about our services , our Dynamic Team can help you find the support or services you need we provide a wide range of Digital Media and Online Marketing services check all about our services here

Contact us today sales@insideout.today

Egypt Startup Ramadan Iftar at the Greek Campus

In a vibrant and energetic atmosphere, Egypt Startups and the community’s stakeholders came together, but for some different this time, an Iftar Dish party last Wednesday 15 July at the Greek Campus! It Was a community-organized gathering where stakeholders and startups interested in the sharing culture would meet up to network, socialize, and share delicious food and experience. Everybody got his favorite dish with him/her where also foreign nationalities expressed their food culture and offered delicious dishes and presented great cooking skills as well.pic This gathering was a great opportunity to get hold of the latest happenings in the tech & startup scene and also host community-driven discussions and feature new ideas and projects in a vibrant atmosphere. For some great pictures of the Egypt Startup iftar check it out here

Starting today … Always Startup!

This is the story of our new brand, InsideOut Today!

It has been a very interesting journey since our company was born in 2009, launched by Andrea Volpini who initiated the setup for the company beginning of the year then myself, Fady Ramzy, joined as the country manager in June to start the journey of Interact Egypt bringing online innovations from the European market to Egypt and the Middle East. Interact Egypt, started as the regional office for Interact SpA to strengthen the footprint in Middle East and North Africa, especially in the Telecommunications market. We started building the team and we were (and we still are) very focused to get the best calibers in town in terms of technical skills as well as personal entrepreneurship & enthusiastic spirit! The very first team members were Remon Magdy, the brilliant Service Delivery Manager, Ahmed Atef as support engineer & Jasmine Alladin our energetic online marketer.

Andrea's birthday in Cairo 2009

Celebrating Andrea’s birthday in Cairo 2009, with an exciting gift from the team: A Shisha 🙂

And we moved forward …..

Now we were closer and more local to our Egyptian as well as regional customers in Egypt, Tunis, Algeria and others, even including Pakistan. We started our journey by having all the R&D operations done in Cairo as well as the regional support operations. Lastly was the business development to grow our own regional footprint and it was interesting to expand our customer base to Saudi Arabia, Kuwait, Ghana and others in the MENA region. We were also proud to have a network of worldclass technology partners, like RealNetworks where we launched their Helix 13 platform in 2009 in Cairo in an interesting event inviting partners, customers and telco/media key players. Since then, we have been their regional partner for next generation streaming technologies. We were always committed share our experience to the local community through lots of public events we did as online marketing consultants, also with giant partners like Al-Ahram (in media & publishing sector, check the photo set) and Ministry of Communications & Information Technology (in Government sector, check the photo set), Google (in ICT sector, check the photo sets & session video) and IOETI (In travel & tourism sector, check the photo set) and also Markedu and Afritech (in the sector of online marketing, check the BBC interview and photo-sets: Markedu & Afritech). Based also on our commitment to local startup eco-system, we believe that we did the very first web-seminar about E-marketing for Entrepreneurs in Arabic! http://www.youtube.com/watch?v=DMG9hR_hG20

The Egyptian Revolution

A major milestone for Interact Egypt, as well as the whole Egypt, was the Jan 25th revolution in 2011 where young Egyptian generation wanted to create a new Egypt that’s more dynamic and enthusitic going away from 30 years old stagnant political regiem & scene. This revolution was ignited over social media, and we had to summarize the whole story for those days before, during and after the revolution in a summary slide-deck that went viral and a public photo set. Egypt, written using logos

Andrea makes another entrepreneurial move!

Few months later, as a serial entrepreneur, Andrea decided to make a major entrepreneurial move by moving out of Interact SpA and creating his own startup with David Riccitelli Insideout10 SRL to bring a step forward their own restless dedication towards online innovations, and with special focus on another major passion the semantic web – where the web is about things not strings! It is the next generation web where computers understand the needs of human beings and makes the online journey looking for content and services easier and richer discovering more facts and exposing more values. At this moment, the very first version of our first semantic web product, Wordlift, took place. Wordlift started basically as WordPress Plugin that provides an easy-to-use method to enrich user-created text (a blog post, article or web page) with HTML Microdata, and evolved across different versions to be the tool to help bloggers, publishers & content creators to organize their posts and pages using “concepts” like we do in the real world. Accordingly, Interact Egypt was reborn again, instead of being the regional office for Interact SpA, it was the sister company for the new startup, Insideout10 S.R.L having an amazing team back in Rome including Maurizio Sarlo, Francesco Scavelli and Kim Renberg as first believers of this new path. This move was a major change to our team, where for the first time we had to become a startup ourselves since we were not relying anymore about the Italian mother company. We grew our own footprint unleashing the potential in Africa where we started building online music and online advertising platforms. Moving the the Gulf (GCC) region, where internet speeds were even booming, our streaming platform was the exact solution for Telco operators who wanted to provide streaming services to their customers, starting by Saudi Arabia and Kuwait. Meeting @RealNetworks office in London

Tough times, that generated more success

Moving forward to the next years after the revolution, namely 2012 & 2013, it was challenging & tough time for us due to the overall situation in Egypt. The elections for a new president, was a unique experience that many Egyptians had not witnessed for the previous 30 years, or (if age is less than 30) then it was a first-time experience. We had our contribution here too: Our social media monitoring report about presidential candidates went viral & trending over slideshare and also received the attention of international media like BBC, CNN and Wamda https://twitter.com/slideshare/status/214366046247845890 https://twitter.com/samuelcnn/status/214326101504311296 Back to our core business, Enterprise Content Management Systems (ECMS) and media delivery, the year 2012 was major year for technology advancements on both fronts. In digital media, the new MPEG-DASH (Dynamic Adaptive Streaming over HTTP) technology started to evolve, we witness that clearly during our visit to IBC in Amsterdam, where we celebrated the launch of our second major product (after wordlift) which is then code named HelixCloud. HelixCloud is basically a middleware that provides a management framework and an intuitive Web UI on top of Helix Universal Server to help ISPs, Telco Operators or large enterprises to take control of their streaming platform. This product has changed the way our customers do streaming business. For example in A1, Austria’s leading telco operator providing them with a scalable and robust future TV platform that boosted their revenues through ingesting advertising in video playlists as well as lowering operational costs. It was a busy year though in 2012, between launching new versions of the mobile portal for Tunisiana (our telco customer in Tunisia), Augmented Reality for Enel (energy customer in Italy), upgrading the streaming platform of FastTelco (Telco customer in Kuwait), boosting back travel industry in Egypt through events & trainings and also launching social media contest for Savoy Group (travel customer in Egypt, a leading hotel complex in Sharm el Sheikh). Good news also was that, again our products like wordlift were getting media attention. This is also beside lots of work also on the Italian side, summarized in the next leaderboard video. http://www.youtube.com/watch?v=eOyW8LrK_Dc

The Group

Moving forward in 2013, the new spin-off called Redlink became finally a reality, providing semantic technologies to news & media, and changing the way computers work for people! This was the year of linked open data for us, where we started heavily focusing on these technologies and providing it to our customers like the linked open data for Enel project, and other projects across Europe as well. The InsideOut Group now started to taking shape between the three companies, with a startup spirit! Having said so, back to Cairo, the major trend was the uprising tech startup eco-system that was really booming, with lots momentum going on, and we were actively there on several fronts like providing guidance to Entrepreneurs, speaking at and supporting events like Riseup Summit , launching Egypt’s first Augmented Reality meetup, and lots more. Although political scene was quite tough in Egypt those days, we managed to deliver our best quality of services and also expanded our services and footprint to South Africa, crafting a solution for democratizing the radio programing there! Rise Up Egypt Summit Another major milestone for 2013, towards end of year, was the start of MICO (Media in Context) project, a European Union part-funded research project to provide cross-media analysis solutions for online multimedia producers. The 3 companies of the group are working harmonically on that project while our role, here in Cairo, is providing interesting use cases for this research project.

InsideOut Today!

Finally today, in July 2014, we are proud to make this long awaited announcement of our rebranding where our new brand is InsideOut Today. It is a new concept more than a brand, it is dynamic, open and community driven! Even our new logo is an open source algorithm that you can play with it yourself! Our team is growing, not only more geeks, but in several fronts also boosting every day our energy and focus. We work hard and play also hard 🙂 !

Iftar party 2014

InsideOut Today team at the Iftar party, Ramadan (July) 2014.

7th MIT Enterprise Forum Arab Startup Competition in Cairo!

Massachusetts Institute of Technology Enterprise Forum (MITEF) of the Pan Arab Region held It’s annual Arab Startup Competition at the AUC New Cairo Campus for the first time!

“The MIT Enterprise Forum of the Pan Arab Region has been holding its competition for several years, and this year it is their biggest ever,” said Ayman Ismail, assistant professor and Abdul Latif Jameel Endowed Chair of Entrepreneurship at AUC’s School of Business. “We are celebrating a large number of Arab startups, and Egypt has the highest number of startups represented as finalists.”

MIT

Event highlights: 

The event took place at the collaborating American University in Cairo’s School of Business New Cairo Campus for 3 days from May 20th to May 21st 2014 with a condensed program as follows:

Workshop: May 20th-21st, 2014

Following 4 months of preparations and working toward achieving common deliverables, the 50 semi-finalists of the Ideas & Startups tracks sat for a 3-day training covering topics such as business planning, sales, finance, marketing, elevator pitching, presentation skills, etc.

diveristy

Selection of the Finalist Teams: May 21st, 2014

At the workshop, Round 2 judges chose out the finalists teams from the Ideas & Startups Tracks to qualify them for the final round of oral presentations

finalists announcement

Final Round Oral Presentations: May 22nd 2014

On day 3 of the workshop, the participants from the ideas and startups tracks had to pitch in front of a judging panel.
round 2 judging

Final Award Ceremony: May 22nd , 2014

In a big ceremony at the American University of Cairo attended by over 800 people, including Hala Fadel, Chair of the MIT Enterprise Forum of the Pan Arab Region, Fady Jameel, President of Abdul Latif Jameel Community Initiatives International, Dr. Karim Seghir, Associate Dean for Undergraduate Studies and Administration, at AUC’s School of Business, and Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship at Massachusetts Institute of Technology in Boston, USA.

The ceremony started with a great musical performance by Adrian Anantawan followed by welcome address and opening remarks by Hala Fadel and Dr. Karim Seghir

Then an inspiring key note by Bill Aulet

Followed by great fire side chat and panel discussions, and a short movie for the 3 days workshop and judging panel.

social impact rising in the arab region

The winners were announced at the end of the ceremony and they got great rewards such as trip to Silicon Valley or cheques for funding their ideas

Winners of the cash prizes of over $100,000 in the idea, start-up and social entrepreneurship tracks were from Sudan, Morocco, Saudi Arabia, United Arab Emirates, Egypt, Lebanon, and Jordan.

In addition to the Start-ups and Ideas Track, three women-led start-ups were rewarded a trip to Silicon Valley, sponsored by Google for Entrepreneurs.

Also awarded were three start-ups who proved to have the best social impact receiving $10,000 each from ALJCI, Mercy Corps and Skoll Foundation.

all winners

Congratulations to all the winners well deserved and keep up the good work!

Interact participation 

We have proudly provided the live streaming service for the 7th MIT Enterprise Forum Arab Startup Competition! Broadcasting the event to the world over the web to different devices and smart phones. It attracted more than 700 online viewers! with top countries including Egypt with 270 views, USA with 32 views, Morocco with 30 views, Lebanon with 29 views, Palestine with 23 views and many other countries

mit livestreaming viewership

Interact Egypt provided a turn-key solution that included the capturing devices, encoders and cloud streaming servers. The service provided included many interesting features including

Top quality multiple bitrate streaming , Social networks integration, Embedding, Reporting and analytics and many more!

The Hashtag #mitefarab generated a great engagement as people were posting pictures and feedback during and after the event and we collected some lovely pictures on our flicker account

The new uprising Silicon Valley!

Slideshare2Once again, politics and technology happening come across on our Interact Egypt timeline. The date is Jan 28th 2014, which is a very important  and stressful date  in Egypt for two reason: The trail of former president Mohamed Morsi facing jailbreak charges and the second reason was the 3rd anniversary of revolution, namely that date on 2011 was called the “Friday of rage”.

Lets talk technology!

But, the same date was stressful on another more interesting track than politics, technology! It was the announcement date for Google Cloud Developer Challenge 2013, an annual software applications contest based on Google app engine. The contest, that started on September 4th had many applications submitted from different parts around the world including India, Latin America, Middle East and North Africa, South East Asia, Sub-Saharan Africa and finally. United States, Europe and the Rest of the World. The contest had 5 milestone dates starting from competition start till winners announcement and was really a very useful experience for everyone who joined regardless where he/she reached. Behind the scenes, everybody also witnessed and was amazed by the energy of the enthusiastic young lady orchestrating the whole contest, Elizabeth Clark.

The tech startup scene?!

Middle East participation was, as usual, quit interesting to me. In the last 4 or 5 years, the tech startup ecosystem started to flourish and get unleashed in the Middle East in general, and Egypt in specific. For this reason also in the recent years Egypt saw lots of events, contests, hackathons for tech startups, from international entities including Google’s own “start with Google” (where our country manager Fady Ramzy presented an interesting session about E-Marketing Strategies for entrepreneurs) and the more interesting events like Startupweekend, that was courageous enough to move away from Cairo to other places all over Egypt including upper Egypt cities witnessing such events for their first time like Assuit and Aswan! This also ignited local scene here in Cairo to start running our own “local” entrepreneurship events like RiseUp summit last November.

Our geek is here!

Back to our  #gcdc story, which is even more interesting, since Interact Egypt’s own geek Mohamed Abdel elRahman was one of the finalists with his cool midoapplication Courseit, which enables you to learn anything you want, you can find numerous of useful written courses and streaming videos that can optimize your knowledge and skills in many different life categories.  Mohamed is a real example of Egypt’s new generation technology geeks, his personal hobbies is to play around with new Content Management Systems and programming languages, reading techies blogs, trying out new frameworks. On that day he was really nervous and curious to see his app as the winner for the Middle East region, and we all supported him and had the same passion 🙂 But then, the announcement was on that night, due to difference in timezones, which added more stress here!

Gplusstress

Finally the announcement came out late night from the Middle East were Geo Sketch from Saudi Arabia and Travellog from UAE, but our Mohamed was even filled with further energy to proceed on the geeks track and jump into future contests again!

Interact would like to congratulate all the #GDCD winners worldwide and especially the uprising Middle East! 

Tag Cloud

%d bloggers like this: