The blog for Digital Revolutionaries in Egypt and around the World

Google announced in 2015 its latest algorithm named RankBrain

WHAT IS RANKBRAIN?

RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in 2015 and is used globally by Google.

RankBrain is primarily focused on helping refine queries that Google processes, but the company says that the system is also used to help rank web pages. In fact, Google says RankBrain is its third most important ranking factor.

How to master SEO in the age of machine learning

WHAT IS MACHINE LEARNING?

As a form of artificial intelligence, machine learning makes it possible for computers to learn without being programmed. This means that software programs will have the ability to change and grow when exposed to new data, making computers more adaptable.

Machine learning isn’t an entirely new premise. In fact, basic machine learning algorithms existed and flourished in the 1990’s, albeit with limited applicable use. Until recently, all of Google’s updates were manual pushes, which is why we saw massively volatile results whenever major updates hit.

RankBrain Changed It All

When PageRank came out, it all made sense. It was a time in which Artificial Intelligence (AI) was not powerful enough. Yet things changed swiftly when in 2013 Google launched a new algorithm, Hummingbird. That algorithm used AI to analyze and understand human language.

In this scenario, back in 2015, RankBrain became one of the most powerful ranking factors. De facto RankBrain is shaping the web like PageRank did back in the late 90s.

The Intent with machine learning is to serve better content to users

Google’s ultimate aim is to apply machine learning so that its search algorithms will be able to learn and update themselves automatically, and it’s here where the real impact will be felt.

Content is the fuel for effective search marketing

When you publish your content as structured data, there are many different ways to leverage on it and to improve its findability and the monetization of it. It is always a fairly wild ride when working with technology: we keep on bouncing between conceptual thinking, technical specifications and very practical examples — we’re starting to test here and now the power of linked data and how it can help publishers interact more effectively with their audience.

The simplest and most immediate benefit of semantic SEO is for sure to let your website unambiguously communicate with search engines, gain good rankings and increase CTR. With some work and a bit of luck, your content can also get featured on voice search and personal digital assistants (or as someone would call it PASO the new SEO).

At the same time, by reusing the same structured data that helps you boost your ranking on your favorite SERP, you can do a lot more.

What’s next?

In conclusion, ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

So Are you ready to become an SEO Architect?

Try WordLift now!

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What 2018 is holding for digital marketers?

This is a very brief guide for the biggest marketing trends we expect to see in 2018.

We have conducted our research from several trusted sources such as smart insight, social media today, wordlift, Entrepreneur, digital marketing magazine UK, Business2community, digital marketing institute, huffingtonpost , forbes, and marketing land

Top Digital Marketing Trends in 2018

Conclusion:

Based on current trends here is the conclusion:

  1. Marketing is likely to become more analytical, marketing is likely to become more analytical, and more focused on digital marketing through organic search, voice and social media. In addition, new content formats like augmented reality and in-car ads will probably go mainstream.
  2. Data is the new oil in SEO: As machines get smarter (or dumber in some cases), marketers need to adjust and from traditional SEO techniques need to move into the realm of digital marketing. From analyzing the correlation between the indexing of your website from Google with your social activity to using machine-learning to prioritize backlinks opportunities the so called “Modern SEO” is all about data. read the full article here “Top SEO Trends in 2018”
  3. The Future is for Machine Learning: With the steady growth of data produced by the Internet of Things (IoT), businesses will be turning to machine learning to process, trend, and analyze the information. Indeed, machine learning AI isn’t just a nice-to-have in 2018; it’s a must-have. It’s the only way companies can make valuable sense of the flow of data
  4. Speed gets bigger and bigger. Having a super fast mobile website in 2018 is not going to be an option but a key technical requirement for SEO. With Google that is about to deploy worldwide its mobile-first index optimizing the user experience on mobile devices is becoming crucial.Remember that already 57% of the web traffic is coming from mobile devices as a recent report from BrightEdge announced a few months ago.
  5. Video dominates: Leading brands invest in live events.Approximately two-thirds of marketers say that they will increase the number of live events they host in 2018. This is because marketers recognize that live events are one of the most effective marketing channels. Live streaming is 100 percent accessible for every type of marketer. An excellent way to connect with customers and to express the more human side of a brand.
  6. Artificial Intelligence is changing the face of Seo 

    👉 What happens when Artificial Intelligence meets SEO

Ever since search engines took over the web they created a net that put machines in charge of it. Either you spoke their language or your content got deemed unworthy. Yet a revolution happened when Google launched RankBrain, within Hummingbird. Finally, machines were able to read human language. Thus, you should focus on becoming a better writer and inspire people through great stories.

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Why 360° Video is the next big thing In Video Marketing?

The core of video marketing is good storytelling using the power of visuals. 360° Videos are a natural extension of this because they allow the viewer to be completely immersed in the visual story.

360-degree video marketing is changing the way content is consumed, viewers can interact with the immersive, spherical footage, which keeps them engaged and focused on your brand.

The only way to attract customers and get them to understand the benefits of any service or product is to explain, and to show what they can expect for their money.

360-degree video. This format offers an engagement level between VR and a standard video, 360° videos is experiencing video from each angel, the viewer has control of the viewing direction like a panorma and the good news is that No Fancy headsets is needed for 360° video.

Is 360° Video worth it? does 360° video advertising actually drive more engagement than standard video advertising? Google partnered with Columbia Sportswear to find out read more here 

360° Showcases in Media and Journalism

A lot of media companies and newspapers use 360-degree videos to include their users in their investigations. The New York Times for example publishes every day a video from their reporters around the world. That is extremely interesting because they also record videos in war zones or in other places where you normally wouldn’t have the chance to get close insights. 360 degree videos are a new chance for newspapers to create a new kind of media which is also interesting for the digital native generation.

The daily 360 by Newyork times, Times journalists around the world are bringing one new 360 video every day.

On a side note one of the best ways to learn to use 360-degree videos successfully is to study what other companies are doing and learn from their success

here are some examples of brands using 360° videos

Virtual Reality and 360 Live Streaming

Combining the immersive aspect of 360° technology with the instant and engaging features of live

The 360° video gives power to the viewer. It makes them a part of the story.

360° video transports viewers into a real, immersive, live-streaming experience that they otherwise wouldn’t have access to, and that can’t be installed on a machine—for example, a live broadcast of a concert or sporting event that gives viewers a seat from the stands. For the purposes of this post, we’ll focus on 360° video, as this is the most applicable for streaming workflows. read more here about Virtual Reality and 360° Streaming Trends 2017 by Wowza

360° Videos for Social Media

Social media channels are essentials for brands to engage directly with consumers and tell their story in an impactful way, using latest technologies and formats.

Over time the types of stories that people want to tell each other and the types of content they want to share with each other will get richer and more immersive

If a picture worth a thousand words then think of the benefits that a 360° Video would offer? 360 degree Video gives your customers an opportunity to see what you’re selling in a way that normal video or photography can’t do. 360° Videos provide viewers with a complete picture.

360-degree videos take an all-angles approach to the channel and are considered by some to be a form of virtual reality (VR). These types of immersive formats can be more effective than a traditional video in sparking an emotional response in viewers. Users can interact with the video to choose the content they want to view and engage with. This works especially well with mobile devices because the user can simply adjust their phone to change their perspective

Facebook is Continually making Its Platform a more Viable Video Competitor:

The growth of video on Facebook has been enormous in 2015. Facebook has moved quickly into new areas of video including live streaming video and 360. It is also investing heavily in developing the technology to ensure that it stays at the forefront of virtual reality

Facebook is investing significant resources to ensure that it is at the forefront of virtual reality. Through its newsroom it has stated that “360° video on Facebook is the first step” toward developing a VR experience for it’s users. It reports that millions of people are now watching 360 videos on Facebook every single day

User experience and additional value

  • 360° videos not only focus on the content but on the User experience itself.
  • More immersive experiences for the user, and younger consumers especially will appreciate the benefits of this type of technology
  • 360 videos on your pages can help increase user spent time on your page which of course will send  signals to search engines, which could improve brands’ SEO
  • Allowing brands to broadcast live and ‘in the moment’, it means that viewers can also feel part of the action, creating a strengthened bond and connection
  • Longer Engagement = More Brand Affinity
  • 360° video also gets shares and subscribers more than standard video
  • By providing your consumers with an immersive 360-degree videos experience, you can improve overall audience engagement, increase sales and leads, and establish your brand at the forefront of digital technology innovations.

Delivering immersive experience for customers

Video is easier to consume than written content, with increased data and faster load times also resulting in people watching more videos on mobile – and sharing them too

more people are watching videos on social platforms than ever before. According to Cisco’s Visual Networking Index, video will account for 80% of all consumer Internet traffic by 2019

Producing a 360° video or 360° live streaming to the fullest with high quality requires the best equipment and cameras, the right streaming format and the most suitable player.

At InsideOut Today We have the experience, equipment, cameras, technical resources and the best in class streaming servers, encoders & players.

Moreover, as an Authorized Consultant and an international preferred reseller for Wowza streaming technologies, we are proud to support the distribution, technical support and consultancy for Wowza products in the Middle East & Africa

The seamless integration of wowza technologies and our resources and technical support allows us to provide an immersive video experience to your audience.

You can check here wowza latest technologies for 360 streaming including 360° streams to massive audiences on top platforms, such as Facebook Live, Periscope, Twitter and YouTube Live and also the latest innovation “Wowza ClearCaster” the best tool for optimizing professional Facebook Live streaming

If you are interested in 360° video productions, live 360° streaming, creating virtual tours or taking your virtual reality to the next level Contact us today to discuss your needs. Don’t wait. Get started today to see how 360-degree videos can make a difference for your brand.

 

Looking ahead at the future of content:

Semantic web is inherently open and democratic. Anyone can contribute by linking his/her data with others’ data. Everyone, just like in the web of pages, can help building super-human knowledge graphs.

This revolution is starting from a single blog post

read here the full article How the semantic web revolution is starting from a blog post

Why Blogging is important for your business:

1. Blogging Boosts Search engine optimization

Blogs allow you to have updated information and new keywords added regularly, which are going to increase your SEO and further help your traffic

Search engines love fresh content. By blogging consistently, you give Google and other search engines new content to index

2. Blogging Drives Traffic

Blogging regularly will increase visibility and thus increase the traffic to your website, thereby increasing page views and hits as your business get more exposure.

3. Blogging Adds Value

Blogs enables you to add further value to your business; by applying storytelling techniques and compelling posts; you give your readers materials they are interested in, while showing your expertise in your field you add value to your product or message.

4. Blogging builds networks and trust

Valuable and interesting blog posts attract readers who will then regularly visit your blog by regularly posting valuable, honest articles on your blog the more trust you will gain and thus Blogging  will expand your network of friends, business associates and clients

5. Connect people to your brand

Blogging builds brand awareness for the different services you offer, thereby creating engagement among your readers.

It lets you closer to your target audience which likes to hear what you say and follow you and give you their direct feedback instantly

6. Strengthen your social media presence

by creating valuable content it will have a huge impact on your presence on various social media platforms, content that adds value to readers which will make them likely share it with their circles thus will attract new audience to your blog.

Blogs thrive on social sharing and interaction. They are designed for this…Furthermore, blogs offer multiple subscription possibilities to enter in a more frequent, personal and better targeted dialogue with visitors.

How is Business Blogging different from Regular Blogging?

A Business blog is a marketing channel (just like Social media, direct mail, email marketing, etc.) that helps support business growth, Business Blogging is a marketing tactic that uses the art of story telling as the spotlight to attract more online visibility to your business; Business Blogging increases support of business growth

here are the Basic Steps for starting a blog

The Effective Strategy for Blogging:

Read here all about the effective strategy for blogging  

 

Now that you understand the importance of blogging and what makes up a successful blog and how to set your blogging marketing strategy, it’s time to take this knowledge and start blogging with a purpose in mind using the right tools that can enrich your blog posts and gives you better visibility over search engines, thus boosting the traffic to your blog!

Try Wordlift now A WordPress Plugin that does what an SEO expert would do

Big Data provides a new paradigm for Data Driven marketing

The amount of content published daily on the web has caused a free flow of information that 1 billion of websites have to compete directly for business, bringing targeted content at lower prices. At the same time web content needs to be highly curated and organized to get online readers’ attention and trust and serve them at the speed they want.

 Data Never sleeps

These numbers are increasing every day, every minute and every second

With all the data generated on the Internet it’s a must  to pay attention to the opportunities that data could bring…

Big Data and Content Marketing Go Together

The adoption of big data should be focused upon delivering measurable business value: from big data to actionable data, by constantly using data and adopting a data-led culture, you may be able to make a significant change for the better in your content marketing efforts

The 5 V s of Big Data

Open data to simplify and democratize the big data

While big data is defined by size, open data is defined by its use. Big data is the term used to describe very large, complex, rapidly-changing data-sets

Open data is accessible public data that people, companies, and organisations can use to launch new ventures, analyse patterns and trends, make data-driven decisions, and solve complex problems

The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.

The Semantic Web isn’t just about putting data on the web. It is about making links, so that a person or machine can explore the web of data.  With linked data, when you have some of it, you can find other related data.

Is your Linked Open Data 5 Star?

Linked data 5 stars

  • Linked data is essential to actually connect the semantic web, having data correctly formatted  can allow you to create valuable insights.
  • Content classification enables content discovery and creates alternatives entry points and routes for contents
  • When using structured content it is easier to find what you’re looking for, as content is organized and linked to other relevant and related content.
  • When you understand your audience in a data-driven way, you then have the tools available to improve services to them.

Open data creates new business models that didn’t exist before Open data puts content in a creative context and links your data to the wider world. learn here about the Linked open data project for Enel Electrified Vehicle charging Network and how it created a new business model

With data fully integrated, and a roadmap in place, brands will definitely benefit from their content marketing

So Where to start?

As Your website is the foundation of your digital presence, the semantic web can be a powerful force for your website’s SEO and user experience. However, to truly harness its potential, you need the right semantic web tools

Adding semantic markup to connect your content to your entities is the basic building block of the semantic web.

we advice you to build your own dataset using WordPress, there are plenty of content management systems out there in the web, but wordpress remains number 1 CMS  

Why use WordPress for your website:

  • WordPress is Compatible With the Web It’s open source
  • WordPress is free and the majority of it’s plugins is free, it has thousands of themes and plugins
  • WordPress is constantly-evolving platform with an enormous community, Wordpress support page has a forum for everything you can think of, from fixing WordPress issues to accessibility concerns
  • It’s also easy to create a website that has a blog without having two different platforms that need to work together.

Learn more about WordPress benefits 

How to Migrate your website to WordPress:

Migrating a website (including the design) over to WordPress is actually easier than you might think you can find here a full guide here on how to migrate your website to wordpress 

And now how to  structure content on WordPress using open data technology such as Wordlift

WordLift, by Insideout group, is a content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.

Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow.

If it is hard to know where to begin we can help you here

Case studies

TaoRoma is the blog of an association whose goal is to promote and introduce martial and taoist arts into our hectic daily life. Using WordLift they have structured the content of their blog, just so that it does what they created it for: showing organized content that would be relevant to readers. While creating and taking care of entities they have built their own encyclopedia. And it works just great!

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