The blog for Digital Revolutionaries in Egypt and around the World

Video is Taking Digital content by Storm!

Video has been on the rise, and it only continues to climb, making its way to be an essential part of the customers buying journey.

Various studies confirm the importance of Online Video, we have concluded it as follows:

The importance of Online Video Marketing Infographic stats and figures for 2017

Consumer viewing habits are moving away from TV and toward streaming videos

The popularity of watching TV content in shifted-time has increased somewhat more with the introduction of new devices and services, namely Digital Video Recorder (DVR) and Video-on-Demand (VOD). The VOD service has actually created new options for viewers to access a special video library and watch programmes or films that are not available on broadcast channels (not available at all or not at that period) Source – Consumers gateway

Research of the British Broadcasters’ Audience Research Board (BARB) notably shows that, other than the TV screen, personal computers (desktop/laptop) and tablets are the  more frequently used for watching TV content on their screens

What are The challenges:

1. Improving view-ability rates while serving consumers video ads that speak to their interests and converts

2. Focusing on the user experience  “when the customer comes to your shop do not kick him back and send him outside to search for another product”

3. Attaining the Video Ads Revenue

How this could be done?

  1. By investing  in your own  Online Video platform.
  2. By having and maintaining a video strategy that provides consistent quality video content.

Learn more here about how Online Video Platforms represents fundamental paradigm shift for brand marketing

Live Videos on Social Media Boom in Popularity:

Live Videos is quickly becoming a tool that gives brands a high level of reach and engagement over social networks.

Social media platforms  like Facebook, Twitter and Instagram have adopted more and more for Live video features over the years

Why take advantage of live streaming video opportunities?

  • Great to capture and share the special moments
  • Building a Live audience “Facebook has reported that live video engagement is meaningfully higher than for recorded video”
  • It gives you a chance to connect and interact with your audience” you can see the number of users watching and users can comment on the video in real time. You can also address comments directly as the video plays”
  • Users automatically get notifications when a page they follow is “going live,” which increases visibility
  • You can save your live video after it finished to your timeline so users who missed it live can watch it later

We will be glad to help you with the video content strategy process so STAY TUNED next week with Part 2 “Six elements of a successful video strategy!”

 If you want a turn key solution to generate revenues with video advertising, track & analyze the performance of your videos, increase traffic and visibility, increase subscription value and time spent, manage publishing workflows including video Helixware is the right Platform for you Enjoy now a free Trial 

 

The digital marketing plan of any organization or company is the window of success in achieving marketing objectives

Using appropriate digital marketing strategy can affect quite significantly on the results of  your company’s marketing efforts and sales.

People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast

Many organizations and companies are available online, but they don’t have a clear, integrated digital marketing strategy.

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What are the Objectives of Digital Marketing Strategy?

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The 4 Elements of Digital Strategy:

Every Organization or company, must understand the market they are working in and how to reach their ideal online customers, planning for the Digital strategy should have four basic elements:

  1. Situation Analysis: Assess your current situation Your Online Presence”

To understand where to go with digital marketing, you must understand where you are, it is the first stage of planning it helps you to focus on key issues

What should the assessment include:

Present :  Where are you now? how is your brand or company being communicated? are you available to your target customer and are you engaging with them? is your website attracting potential customers and converting them? Analysing your competitors performance ?
Future :    Where are you going? and what do you want to achieve?

2. Identify your target Audience Buyers Persona”

Developing a buyer persona is crucial to your buyer success, it allows you to create content and messaging that appeals to your target audience. It also enables you to target or personalize your marketing to different segments of your audience

The process of persona creation can take weeks of researches and detailed observation before determination and creation of the final personas that you will be targeting through your site and content.

3. Content Plan

To Ensure that all your content messaging is aligned with the overall brand platform and to create the right content for your target audience, a good content strategy involves the following:
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4. Management and Monitoring:

Management: Determining the responsibilities, tasks, content flow, distribution channels and publishing

Monitoring: One of the most valuable elements of having a digital marketing strategy is the fact that you can continually monitor the outcomes and be able to optimise your strategy and assess what work best and refine your strategy any time.

In A Nutshell A clear Digital Strategy is a MUST to win Online

We have developed a number of digital strategies for reputable organization’s such as WMRA and BlueCloud

We will be happy to work with you to identify and build the digital strategy you need to thrive.

What is 2017 carrying for online marketers and what are the latest technologies that shall revolutionize the way online strategists work?

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Connecting the dots in the digital Era

Last week we had our Online content creators meetup #OCCEgypt where we digged deeper in the latest digital media trends for the year 2017, Media professionals as well as digital marketing experts shared their thoughts on what the industry can expect This meetup comes aligned in a series of meetups previously held by InsideOut Today, to bring together all the community of online content creators in Egypt

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Our own Fady Ramzy InsideOut Today CEO Summarised  to the attendees how next generation technologies are changing our behaviors online as following:

The next decade is data “Content Organization is the new SEO”

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  1. He advised attendees to build their own online identity (blogs, websites, portals) using WordPress as it is the world’s most popular & most used CMS
  2. And he explained to attendees how to  structure their content on WordPress using open data technology such as Wordlift
  3. He discussed the Online Video Revolution and the importance of native videos “it’s must now to optimise your videos for each platform, each Video Platform Needs its Own Story Telling Strategy
  4. Fady explained all about chatbots and how it can transform the way we interact with the internet “Chatbots will drive 85% of customers interactions by 2020” so Let’s build the bot here “Chatbots are game changer for early adopters”
  5. Fady highlighted the Rise of AR/VR “While virtual reality is once again a hot topic … 2017 will really be the year of AR expecting to see more brands coming out with AR games, AR ads, and attempts to capitalise on AR apps that already exist
  6. Live Video Streaming Will Fully Take Off “considering that Facebook started last year by paying media companies $50 million to produce live videos on its platform, it’s clear that the popularity of live-streaming is growing”
  7. Voice search is a fast-growing technology which may change the way we use search engines and have an impact over their algorithms. In 2016, Google declared that 20% of mobile searches were conversational and according to ComScore, voice search will keep on growing, covering at least 50% of all searches by 2020 – How can a website get ready for voice search? Read more here

And here is Fady’s presentation about Digital Media Trends in 2017

Where is the media & online marketing business heading towards in 2017 in Egypt

This was the second part of the meetup, a very interesting Panel Discussion took place where Media Professionals from Radio, Tv and Journalists shared their thoughts and experience about the online journalism & digital media business in Egypt

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Major Challenges highlighted for the Media and News Industry in Egypt discussed at the Panel Discussion:

Lina Ghadban Independent Journalist said:

  • TV production is controlled 100% by Advertising
  • There’s a big lack of Investigative films due to the high cost of production and lack of resources
  • When it comes to media and news industry, quality control and credible sources is a big challenge

Enas Tharwat Radio and TV Presenter at Radio Masr said:

  • The Online Radio market is constantly evolving, listeners have a multitude of options and therefore won’t invest their time listening to a station that doesn’t provider rich and attractive content
  • Social media marketing: Many Online News Channels are lacking the concept of being effective on social media they use content Quantity over Quality”

Rana Ashraf Video Producer and Journalist said:

  • Lack of awareness, lack of information and lack of training’s is a major Challenge “Employees are Lacking the Awareness and proper training’s Needed to do their job”
  • Some TV stations that are available online, they don’t have a clear, integrated digital marketing strategy

Rawan Lasheen Video Journalist and producer said:

  • Social Media is reshaping traditional Media “it is now the biggest source of news, people are creating the news on social media and accordingly Media discuss and distribute it”

Radwa El Torify Content Producer at CBC Said:

  • Live videos creates higher engagement on social media
  • Media and News publishers in Egypt did’t adopt yet to the Digital Revolution

How Media and News Publishers in Egypt can Plan for their Marketing efforts for the year 2017:

Going digital is about a whole digitally immersive experience and this should be done through the following:

  • Focusing on Video content variety as well as quality audience and exclusive experience!
  • Investing in professional high quality live video streaming, especially in terms of content quality to maximize the live engagement over social media.
  • Hiring Digital Media professionals and providing the proper training, tools and vision
  • Building a strong digital marketing plan that includes content creation & management,  and also how to best leverage on social networks for distribution.
  • Awareness on how to implement effectively the digital strategy is very important, because building the plan without knowing how to implement it leads to the failure of the marketing efforts
  • How to measure all the marketing efforts online “Assessing Performance and opportunities”

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The Meetup was attended by almost 50 persons it was super engaging and interactive and we had a little surprise for our guests at the end of the meetup and gladly we received lots of positive feedback’s after it ended

Thank you to all who attended the meetup here’s the amazing set of photo’s for #OCCEgypt  

And following the meetup we had a very Interesting Twitter Chat with Thair Soukar Head of Digital Strategy at Sky news Arabia discussing Digital Media Trends in 2017 :

How to transform, innovate and succeed in the digital Era the Must Have adaption for 2017:

  1. “Immersive Journalism” on top of the list. This includes VR/AR & 360 videos, Today’s journalists have to be multimedia producers. Their output has to be cross-platform catering for all types of users
  2. Other trends include, programmatic ads, inbound marketing, social/live, video graphics & influencer marketing “Programmatic ads are approaching search marketing capabilities in terms of performance”
  3. Trends also include chatbots. Some researches predict that messaging apps will be the new OS’s & bots will be the new apps
  4. Live is the favorite type of video “It’s currently expected that video can account for 75% of all web traffic in 2017!”
  5. We need to get journalists to embrace open data. If they appreciate its value & learn how to use it, so will the public
  6. Context is the most important thing to the use & success of open data as a tool for global change. The proper context is key
  7. For open data to work out, it needs to be made relevant to people’s daily lives, not just to NGOs & policymakers’ priorities.
  8. If a video report is worth a million words, then a VR report is worth a trillion! The latter places users at the heart of news.

Here is the summary of the Twitter Chat #IOTTT  with Thair Soukar

To Conclude:

The Digital Marketplace is rapidly evolving. In the past, a change took place over the course of years; now, it happens within months, weeks, or days. Change is coming in a way that no one can ignore.

So adapting to the latest Digital Trends is always crucial for any business that wants to position itself advantageously and is a must for creating a competitive advantage and accordingly business growth

We would love to hear your opinion and discuss further your digital media predictions and thoughts for the year 2017! To do so, you can:

  1. Join our community & attend our upcoming meetups
  2. Contact us directly
  3. Talk to us the social media way!

From content creation to digital strategy and implementation? What difference did we make in 2016?

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As another year comes to an end, it’s time to look back and reflect on the year highlights

2016 was a very busy year for InsideOut Today

This year was full of new endeavors, hard work, and growth, now we are reaching more businesses, countries, and people than ever before. We have collected top highlights and figures about the journey of InsideOut Today during the year 2016 and put them in a quick infographic. We invite you to check it out

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2016 was a good year for us, and we wish you have shared the same level of success. We experienced exponential growth with our products , services , customers and our people

We are tremendously grateful to our team members, clients and partners who contributed to our accomplishments, which should serve as inspiration for 2017.

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Wishing you a Merry Christmas and a Very Happy New Year 2017!

Open data boosting entrepreneurship at RiseUp16:

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We were glad to be present at RiseUp Summit again this year for the 4th time in a row

We always focus on introducing the latest technologies, sharing experiences, knowledge, resources and best practices with the dynamic entrepreneurs and startups for empowering this ecosystem in Egypt and the region.

We had 2 interesting events this Year at RiseUp16

Jointly with Access to Knowledge for development center (AUC School of Business) we conducted a workshop on December 11th introducing to the community “How Open data can boost social entrepreneurship”

How businesses can harness the power of data

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Access to knowledge team started the workshop by introductory remarks on Open data explaining the potential of open data and what it can be used for, giving examples of businesses sharing data, such as Telsa and they presented some case studies such as en2ly showcasing how can Open data improve the transportation sector in Cairo

And they highlighted how businesses can harness the power of data and that open data creates new business models that didn’t exist before

The semantic web is changing the way we use the internet

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Our own Fady Ramzy InsideOut CEO presented to the attendees the following:

  • The web has evolved “from web of pages to web of data”, Computers understand the meaning of what we publish on the web.
  • The types of data on the internet and how to structure the content over the web in terms of open data
  • How content classification enables content discovery and creates alternatives entry points and routes for contents

And Fady highlighted 

  • The key to break the internet is to tell stories and distribute it in an efficient way
  • “Data is the current oil.” If we get data we can create new business models and change the world
  • He presented the Linked open data project for Enel Electrified Vehicle charging Network and here is fady’s presentation  during the workshop
  • He advised attendees to build their own dataset using WordPress as WordPress CMS is still number 1
  • And he explained to attendees how to  structure content on WordPress using open data technology such as Wordlift

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Fady also presented a demo about Wordlift to inspire social entrepreneurs in this untapped area of massive opportunities

What is Wordlift?

wordlift-logoWordLift, by Insideout group, is a content analysis and recommendation tool for WordPress. It is a tool for publishers, newspapers and magazines to organize their content in a meaningful way, expose it better to search engines, boost their user base, website traffic, advertising and above all user experience and accordingly revenues.

Wordlift adds semantics annotations and combines information publicly available as linked open data to support editorial workflow learn more about it here

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The workshop was really interesting and attendees were highly engaged and The hashtag #Opendata went trending during the workshop

Live Streaming Karm Solar annual forum

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Karm Solar launched its Annual Forum as RiseUp’s first satellite event. KarmSolar is a solar technology and integration company that delivers innovative solar solutions to the agricultural, industrial, tourism and business sectors. Since its founding in 2011, KarmSolar has been Egypt’s largest private off-grid solar energy integrator, with exceptional experience in developing its award winning high-capacity solar pumping stations

The Forum featured a series of major announcements, keynote speakers and showcases

We had great pleasure to provide Karm Solar with Live streaming over their Facebook page, which had great impact by putting their online audience at the heart of the event.

 

 

Mobile Media Time Is Now Greater Than Ever!

Smartphones are now the first stop for a number of key activities and this trend is taking place worldwide

Globally, mobile has become the primary screen for consumers; mobile is now the preferred way to go online; that means that mobile brings huge oppopportunities to businesses.

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The Need for Adaptivity:

It is obvious that your website must be responsive. But in addition to layout and content, the font, colors, graphics and movement on the screen must be conducive to a mobile environment.

With the future of search potentially moving toward being dominated by mobile queries, brands need to be proactive and have a plan for creating quality content that is optimized for mobile devices.

Now professional portals must to be “mobile-friendly” or else Google will not consider it in its search results coming from mobile devices starting last year and moreover this year too.

How to drive sales, engagement & loyalty through mobile devices?

The key is creating unique user experience that is relevant for mobile users and adding value.

Businesses need to consider that each platform has its own user experience, social integration, user profiling and appealing design, the elements in successful mobile marketing strategy is segmenting targeted audience and delivering relevant content.

Mobile Sites need to be conversion-ready. It should be easy for a user to convert on their mobile device without downloading an app.

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To Conclude:

  • Mobile search is growing rapidly.
  • Mobile searchers are more ready to take actions.
  • Mobile is the right place to find audience.
  • Mobile websites are vital for businesses that would like to build their presence online.
  • Businesses needs to adapt to stay on top.

Want to take your business to the next level, want to target the right audience? contact us today

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