The blog for Digital Revolutionaries in Egypt and around the World

Building a personal brand is important for all of us, but for entrepreneurs it’s crucial for leveraging expertise and building networks!


As  an entrepreneur you are the public face of your business. You have clients and customers on your social media. so accordingly your customers needs to feel closer to you, learn from you and trust you so you have to nurture your network with what they need.

Personal branding is not a tagline or an ad campaign. It’s a combination of your interests, beliefs, ethos, values, talents and skills, among a number of other characteristics

Here is some simple infographic with advice’s on how to brand yourself online:

5 advises for Entrepreneurs' Personal Branding(7)

Personal Branding has Tangible Rewards:

How Personal branding generates interest and opens doors?


“When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of experience and trust”

Personal Branding helps you elevate your social proof, establish credibility and solidify your niche.

here is a simple guide on how to make money through personal branding

If you didn’t Identify your personal brand yet…YOU SHOULD START NOW

Reregardless of your profession, a well defined personal brand will add tremendous value to your life

Online Video has shaken up the World of Social Media

Big brands are taking notice of this trend and are beginning to adopt Facebook video as a way to increase traffic to their video campaigns

Right Now Facebook dominates!

May 2015

It is clear that Facebook is doing everything it can to become the top contender for online video content. Its new view-counter, auto-play feature, and embedding options come together to form a social video platform with a major upside.

Why  Video is a must for Boosting your digital Media Presence!


A recent survey by Animoto of 1,000 professional marketers and 1,012 small- and medium-sized business owners confirms that video marketing is leaving no business behind. Some of the highlights include the following stats:

  • 76.5% of professional marketers and SMB owners that have used video marketing say it has had a direct impact on their business.
  • Facebook was named the most impactful social channel by marketers and SMB owners alike. 44% plan to spend money to promote video content on Facebook in the next 12 months.
  • 1 in 4 marketers and SMB owners feel behind the competition when it comes to video marketing.
  • SMB owners and marketers view video marketing as a skill more desirable than email, design, or written marketing.

How InsideOut Today Can help you Join the Race:

As InsideOut Today is focusing on the entire funnel of Online Content Creation especially video content & video platforms, we have dedicated the last years for lots of researches and working on creating an innovative Online Video platform HelixWare


“HelixWare is professional video hosting platform with everything you need for marketing your contents, reduce costs and engage your audience”


And on the same time we are working hard on developing a roadmap for having “Egypt as the hub for online content production in the region by bringing together all the community of online content creators in Egypt in one place aiming to raise awareness, share knowledge and network with like-minded pears about different topics related to online business through a series of meetup that is held monthly #OCCEgypt

Our Last Meetup #OCCEgypt 6 held in cooperation with Gesr ” a program of Misr El-Kheir Foundation that aims to support technology entrepreneurship through its business incubator and technology innovation lab” located at the Greek Campus “Cairo’s first technology and innovation park in the heart of Cairo”

The Meetup was dedicated to “Video, advertising & social media” how it’s the magic for online business

We had great topics discussed in the meetup:


Our CEO Fady Ramzy discussed with the attendees the below points:

1. The users behavior Online and he went through Ramadan Report about Social Media users behavior last Ramadan

2. Why users prefer to watch Videos Online by presenting the latest statistics and reports about Online Video time spending and he discussed the latest reports by mixpo “The State of Digital Advertising for publishers” and 2016 IAB Video Ad spend study…

3. The Future of Video advertising highlighting how is advertising shifting to online platforms and how it pays off!

4. How Augmented Reality is changing the future of printings, gaming and video entertainment giving a use case for augmented reality such as Pokemon Go and also How to push products in sales materials and brochures with augmented reality he gave attendees the opportunity to test it by scanning HelixWare brochure to witness how Augmented reality is shaping technology! You can also try it just download Layar  scan  Helixware Brochure  and enjoy the show!


5. And lastly he presented HelixWare Online Video Platform to the attendees showcasing it’s  main features which is “Having Control over your video assets, advertising & also who can access the content and how”

afef 1

And we were very proud to have Afef Ajengui Project assistant and Space manager at Cogite Coworking Space, which is the first coworking space launched in Tunisia in 2013 and 3rd coworking space on Earch in 2016 according to Forbes. She is also active in the entrepreneurship ecosystem in Tunisia, and passionate about building a better future in Tunisia and in the MENA Region!

She presented The Startup ecosystem and digital media scene in Tunisia

Afef highlighted the below points:

1. She Gave great examples of successful startups in Tunis and how they succeeded through Innovative content and Video such as digital mania also she gave quick insights and Interesting facts about Internet users in Tunis and best timings for social Media

2. She talked about the success behind Cogite Coworking space and gave quick tips for success ” Love Your work, team work & creating community for better future for your country”

Attendees were highly engaged with the interesting sessions and very useful discussions that took place and here is the set of pictures for #OCCEgypt 6



By choosing the right Online Video platform, having and maintaining a video strategy that provides consistent video content, brands will have the tools to keep audiences engaged and at the same time they will be able to attain the Video Ads revenue SO invest now in your own Online Video Platform!

SignUp for a Free Trial of HelixWare Online Video Platform and also Join our meetup community today and help us share knowledge and educate the community

The clock is ticking fast the world of digital is transforming at the glimpse of an eye!

The biggest trend in digital right now is video…Online video advertising to grow to nearly $10 billion this year:

Video Spending 2

Digital video advertising will drive nearly $10 billion in ad spend this year. This is a remarkable 28% increase over 2015, making video digital’s fastest-growing ad format. It remains the gold standard for many brand advertisers that have relied on television for years. As audiences and devices digitize, The demand for video on all screens is quickly multiplying

Today’s digital publisher can turn a single video into a scalable marketing asset that serves across TV and various owned and unowned digital channels.”

facebook dominates


mixpo report “The State of Digital Advertising for publishers”

2016 IAB Video Ad spend study

Video, Advertising and Social Media the Magical Trio for Online Business!

With all recent reports highlighting the ongoing growth of Digital Video and the increasing share of Ad spending and as we see this year the integration between social networks, video and advertising is very clear.

All social networks are extremely focused on two aspects advertising (simply this is where the money is) including Facebook ads, Instagram ads, twitter ads, etc and the second aspect is video with the big fight between them as well (Youtube vs Facebook videos, etc)

so we decided to dedicate our upcoming meetup to deeply dive in this area, also focusing on the local market in Egypt and trying to analyze the ads spending and user behavior over social media and watching videos online, especially what was booming in Ramadan this year!

This meetup in 6th in a row of our “Online Content Creators meetup series” that we have started earlier in 2015 focusing on online content especially video.

meetup august option 4

Join #OCCEgypt meetup on August 1st at the greek campus, register your seat here

Be part of our Online content Creators Meetup community Learn, share knowledge and network with like-minded pears

Ramadan is a great opportunity to attract more customers because of the huge increase in social media usage we consistently see during Ramadan specially Twitter!

One of the hottest topics discussed on Social Media each Ramadan is TV commercials, TV series, TV shows and good initiatives

We had a set of interesting activities to monitor Social Media Behavior and discussions during the month of Ramadan as follows:

1. As Telecom is Egypt’s #1 influencer industry online and offline so we worked on monitoring the advertisements of the 3 Big Telecom companies “Vodafone, Etisalat and Orange” to see who won Ramadan 2016 Media Race over social media? 

Ramadan Infographic 2

2. We worked on collecting the top trending hashtags to monitor what people are discussing on social media during the first 15 days of Ramadan 

What topics do people discuss most during Ramadan? 


3. And Continuing our Series of #IOTTT Twitter Chat we had today a very interesting chat with Lewa AbuKhait – Social Media Strategist discussing Ramadan Social Media Behavior and this is part 2 of the chat as last Ramadan we had a very interesting chat discussing the same topic 

Lewa chat ramadan 2016

And one of the very interesting points highlighted during the #IOTTT Chat that “this year some of the Media entities are switching to their own Online video platforms which is a great step for working towards understanding the consumer behavior online and sustaining their revenue” 



In order to optimise social media best practices for brand engagement during Ramadan,  make your content shareable, engageable, unique and always  work on your offline and online marketing strategy according to the customer needs and always consider that the strategy needs to be adapted to the audience’s changed beahvior during Ramadan

Understanding the big shift In Consuming News:

Media Entities, Broadcasters and news publishers in Egypt Must Join the race and understand the big shift in consuming news, news video formats are going through a significant transformation.

Media Publishers Worldwide have gained audience and advertising revenue through creating a range of video output for their own websites and for distribution through social media. “Going Beyond Youtube with Online Video Platforms”


Elevating Digitization in Egypt For Media and News Publishers:

Everyone wants to go digital. The first step is truly understanding what that means

It’s very important to understand that it’s a must to go beyond social Media with Online Marketing

Always the first thing that comes to mind with online marketing is social media. Yes, social media is a great way of marketing, but it’s definitely not the only tactic you should be implementing in your digital strategy

Another essential element of elevating digitization in Egypt for the Media and News Sector is to use an effective Online Video Platforms that measures, tracks, and demonstrates conclusively the significant impact of every L.E. that is invested in it

stream on phone

And As we can see that Egypt Media Industry is catching up with the digital race that’s why we decided to put lots of efforts on educating the community about the importance of digitization through a series of meetups that we have started last year by gathering all online content creators in Egypt in one place

Here is a glimpse of our last OCCEgypt meetup ” The Digital Media Industry in Egypt the Challenges and opportunities” :

OCCEgypt Group picture

It was a great event with lots of interesting discussions and useful insights and gladly we had a very special guest “Valentina Primo” a freelance journalist & a travel blogger with lots of international experience in digital media

Our last meetup had extremely useful discussions and debates about online video & digital media scene in Egypt So in this meetup we tried to better focus on the current situation of the digital media industry in Egypt, from the view point of broadcasters, newspapers, advertisers, professionals, freelancers, etc to draw an exact picture what are the opportunities, and also challenges that face Egypt to be an online content creation hub in the Arab region

Highlights of the event discussions:

Fady 3

Fady presented the Twitter Report of the top trending hashtags in Egypt in the first quarter of 2016 and he highlighted the following points:

  1. To expand the reach of your online marketing efforts. … Understand each platform to Know how to promote your content and on which social networks
  2. High quality content is the key differentiation on Social Media
  3. Going beyond just posting over social media, to the level of correctly understanding content creation & distribution tactics
  4. It’s a multiscreen world the mobile is dominating
  5. Having the video on your own site allows you to boost brand engagement to encourage customers to stay longer on your site
  6. With your own online video platform, you can create personalized, interactive video with clickable calls to action.

panel 2

Valentina Primo shared her expertise with the attendees and highlighted the following points:

  1. Each company has to have each own storyteller who masters the art of storytelling
  2. Human stories matter more now…make the customers the hero of your story
  3. Consumers are looking for inspiration or information, discovering new things, or making decisions so it’s very important to Optimize online content for social media and search engines
  4. Visuals…Visuals..Visuals is the key


Fady and Valentina Concluded the Challenges that are facing the Digital Media Industry in Egypt in three main points:

  1. The limited Perception about online
  2. The Misuse of Technology
  3. The Lack of proper knowledge & training of Social Media

It was a very successful event #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

Broadcasters, cable television networks and Traditional Media need nowadays to survive the emergence of online streaming should switch to Online Video Platforms as viewers are spending more time watching digital video than ever before as per all latest studies and statistics

And here in the below infographic we have collected some important data that should be considered due to the big shift in consumer behavior:

Online video VS TV infographic amended

So What’s Important:

Content delivery networks will carry over half of Internet traffic by 2019. Globally, Sixty-two percent of all Internet traffic will cross content delivery networks by 2019 globally, up from 39 percent in 2014.

So It is important for the online video industry to convert non–users of online video platforms into users

How to Build a more Valuable and Sustainable Business?

Well there are several popular business models for online video where content owners and video producers can make business out of their investments in video productions. For sure this opens the everlasting debate where to upload my videos, shall I upload them to social networks like YouTube, Vimeo, Dailymotion or shall I invest in online video platforms, like HelixWare or others.

And the ideal answer would be YouTube and other social networks are ideal if you are using video as a marketing vehicle, which is now crucial and huge. Video marketing is essential these days as we consume more and more video content. Making business out of video over social networks is basically advertising based, so you should take this into consideration.

While on the other side if you decide to invest in your own OVP (Online Video Platform) you can control over your video assets, advertising and also who can access the content and how, in other words you can back full control over your content, and that Is why you need to invest. Fair enough?

digital video

But how can we do business here, over my own OVP? Well the models can be, but not limited to, one (or more) of the following:

The most popular is called SVOD, which stands for Subscription Video On Demand, where basically users pay a monthly fee to access premium video content. International players here include platforms like Netflix, Amazon Prime, etc and on the regional level the popular platforms are, OSN Play and Telly. This can be any type of video, from movies, series, drama, how-to videos and event cooking! We have to admit that we loved working on a project for the cooking academy of SiChef in Italy.


Another interesting model is live events especially for sports. Our showcase here is SportTimeTV for example. Moreover, imagine watching live your favorite football match but as soon as you moved away from the TV, your team scored their goal! If you are watching that online, interesting features like time-shifting makes watching live matches a real joy, where you can seek back to watch the goal and then switch back to live streaming! Here the business model can be either advertising or subscription based.

Going digital is not only about watching your favorite videos, its about a whole digitally immersive experience. Another interesting model is the Second Screen apps, where you download an app that gives you the ability to interact, in real-time, with your favorite TV or Radio show. Interesting example here can be a radio station that everyday plays top tracks based on user votes, we developed a cool HTML5 App for 5FM in South Africa for their daily program Beats By Demand, where users can vote for their favorite tracks in real-time and also share these votes over social media as well to boost the buzz around it.


News & media industry in the Middle East needs to evolve as there’s no Mass production specially in Egypt!

The media industry in Egypt is undergoing a heavy, quick and sometimes hectic transformations, especially moving online now. Several reasons are behind this due to cultural, political & economic factors and also due to a new young enthusiastic generation that consume news and content mostly online, especially on social media and from their smart phones!

Egypt Online Content Creators series- March 2016

This meetup is fourth in a row, where we dig deeper in the importance of online content, especially video. This time we are very focused on the media industry in Egypt as we see huge potential if online video is better utilized through dedicated streaming platforms, and content distribution best practices.


This meetup comes aligned in a series of meetups previously held by Insideout Today, to bring together all the community of online content creators in Egypt, especially video and this time more focusing on the Media industry in Egypt

Lots of interesting sessions took place during the event:

1. Welcome speech by our CEO Fady Ramzy who gave to the attendees a quick introduction about Online content creators meetup series and how InsideOut Today is striving to drive real change in the Online Video Business for Media Industry in Egypt , and he shed the light on the online media scene in the Middle East and how are new opportunities, especially for Video, are now more than ever before!

Fady went through the internet penetration in the Middle East for the year 2016 and the consumer’s behavior online stats and figures.

Fady also explained Streaming platforms & how to configure the platform according to business model

Here is a glimpse of fady’s presentation

And lastly he gave the attendees a brief introduction about Shoof Cairo “it’ s a city story telling application” crafted by InsideOut Today…. it will be our biggest gift to the community as Shoof Cairo definitely will change the way users watch real time videos” currently it’s still in closed Beta version for testing

and finally Fady showcased HelixWare successful customer projects demonstrating how Streaming platforms is a turn key solution for content providers.


2. Interesting panel discussion took place and during the panel online video for the media industry situation in Egypt was discussed by successful TV anchor and Head of Mass Communication at Misr International University as follows:

a. Head of Mass communication department at Misr International University Dr. Amany Bassiouny talked about the science and management of the ecosystem provided to the MIU students and she stressed that the media industry in Egypt needs to provide a wider range of news such as news documentary” and how important is that for Egypt Cultural and historical heritage


b. The Energetic and Successful TV Anchor Dina AbdelKarim – TV Anchor in Al Kahera wa Nas TV channel she talked about the Digital news Online distribution “the Smart Distribution” and the obstacles Media Industry is facing

c. And Proudly Baher Esmat – ICANN Vice president was attending the meetup and as usual he gave great insights about the Online Video Production for Media industry in Egypt and he highlighted that there’s no mass production in Egypt


Fady Asked the attendees Why broadcasters now prefer prefer to go online through streaming platforms while they are FTA??

Everybody agreed on the same points that people prefers “online streaming” because of all the interactivity features that are not available on tradition TV like live interactive streaming, time shifting, Video archiving, Catchup TV & of course TV Ads are boring and non-interactive ”


The Main points highlighted during the event was:

  • User Generated Content trend will be dominating news industry in the very near future
  • We have to work on switching from being content consumers to be content producers ” content is the heart of effective web presence”
  • Media & news industry in the Middle East needs to develop further towards online presence, as there’s no Mass production specially in Egypt recently
  • Traditional media has no option but to switch to online video platforms to sustain the money.

The meetup was also an excellent opportunity to network in a professional environment and interact with others who share the passion for great Video content creation, brainstorm and attendees to have their questions answered by the panelists and the event organizers.

Group Picture

It was a very successful event and we received lots of great feedback about the meetup on the hashtag #OCCEgypt and we have collected a beautiful set of pictures from the event

Stay Tuned with our monthly #OCCEgypt meetup there’s always something new about technology to present to our community! Join our meetup community today

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